Summary
Overview
Work History
Education
Skills
Timeline
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SIMRAN CHATRIK

Summary

HIGHLIGHT SELF - MOTIVATED, FEARLESS, EFFECTIVE, COACHABLE. 18 years of experience managing $30M+ portfolios for leading brands within Optical and Luxury Fashion industries. Strong background in sales and strategic development of Key Accounts. Documented track record of establishing, retaining and growing revenue in new geographic territories while optimizing existing sales through strong customer relationships.

Overview

20
20
years of professional experience

Work History

CHIEF SALES OFFICER

Visibly
02.2023 - Current
  • Lead strategic business development, achieving +177% revenue growth ($1.3M in 2022 to $3.6M in 2023) through upselling and cross-selling.
  • Lead 4 sales professionals to surpass sales goals by proactively securing new customer relationships, resulting in a $45M qualified revenue pipeline.
  • Expertly manage a multi-product pipeline, including Vision Test, Contact Lenses, and Frames, ensuring efficient delivery and alignment with customer needs.
  • Conduct in-depth research to identify sales opportunities and leads, surpassing objectives and boosting profit.
  • Skillfully negotiate and close high-value sales contracts, enhancing loyalty and retention.
  • Collaborate with product development to align offerings with customer needs and industry trends.
  • Establish and maintain robust relationships with customers, vendors, and strategic partners.
  • Manage Profit and Loss (P&L) statements, ensuring financial health and accountability.
  • Oversee product expansion with Engineering for revenue growth, efficiency, and accelerated execution.
  • Set ambitious sales targets, devise deployment strategies, and create go-to-market plans for multi verticals: Telemedicine, Healthcare, In-Store, E-commerce.
  • Report to CEO and Board Members, contributing as a key member of the executive leadership team.

SENIOR KEY ACCOUNT MANAGER

Safilo Group
10.2017 - Current
  • Manage corporate business account portfolio of $33 million, which includes Private Equity Groups, National Clubs and Optical chains including: Costco, Sam's Club, BJ's, Henry Ford, Shopko, SVS Vision, ECP, AEG.
  • Key contributor to the development of the Private Label business within National Key Accounts.
  • National Chains, Retailers, Clubs and Special Sales, increasing revenue by 117% within 5 years
  • Proven channel growth of $5 million+, +20% year over year, doubling accounts
  • Responsible for client recruitment and retention & growth
  • Deliver information on market insights, pricing shifts and competitive analysis to President, CFO, Senior Executives
  • Presentations and reports prepared for CEO, CMO and Clients
  • Responsible for building and achieving annual sales forecasts and budgets
  • Build and lead high-powered sales and growth team that continually executes inside and outside sales, customer success and marketing
  • Directly manage and collaborate with team of 9 support staff, including Sales Coordinators, Marketing Brand, Finance and Supply Chain Analysts
  • Secure high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
  • Establish short term results and long term strategies to penetrate key accounts
  • Consistently achieve top rank in revenue and profit growth
  • Boost customer satisfaction by providing teams with training and skills to optimize service delivery in alignment with individual needs
  • Negotiate and maintain cost-effective contract pricing structures with vendors to produce positive return on investment.

SALES AND MERCHANDISING MANAGER

BRAND STRATEGY, Pringle Of Scotland
12.2014 - 04.2017
  • Manage and plan sales for North America, posting double digit increases with sales reaching $2.3M
  • Report directly to CEO and Board Members
  • Lead strategy and brand message, product and financial profitability for North America in Men's & Women's ready to wear and accessories
  • Set sales quotas, establish performance expectations and visit retailers to optimize sales and customer service
  • Analyze trends and conduct research to determine seasonal merchandise direction
  • Develop sales plans ranging from 3 to 5 years to strategize and organize opportunities
  • Create clear product message while maintaining brand consistency for go-to market planning
  • Build brand awareness through positioning, creative marketing and communication
  • Develop and recommend marketing and promotional tactics to maximize branding, wholesale and retail sales volume, profitability and customer satisfaction
  • Collaborate and serve as liaison between global inventory planning and internal cross functional partners
  • Travel as needed for men's and women's selling seasons; London, Milan, Florence, Paris, Canada, US.

ACCOUNT EXECUTIVE

WOMEN'S READY TO WEAR, Brunello Cucinelli
04.2013 - 08.2014
  • Sell, manage and plan sales of over $30M annually for Holt Canada, Saks and several Specialty Stores nationally
  • Report directly to CEO and CFO
  • Travel extensively to Canada and accounts nationwide to host seminars and trunk shows
  • Open and set up several hard shops within department stores
  • Make compelling product recommendations to buying teams based on selling out trends
  • Develop accurate forecasts to track and interpret sales trends and affect future needs
  • Manage relationships with key internal and external partners
  • Identify door and account expansion opportunities to achieve sustainable growth within existing accounts
  • Stay abreast of industry fashion trends with expert knowledge of women's designer and better contemporary markets
  • Merchandise with visual team to create “World of Cucinelli” atmosphere
  • Cultivate excellent interpersonal relationships with focus on building long-term partnerships.

ACCOUNT EXECUTIVE

MEN'S AND WOMEN'S ACCESSORIES, HUGO BOSS Fashions
07.2009 - 03.2013
  • Manage retail account of $17M in Men's and Women's accessories within five sub - lines
  • Achieve assigned wholesales targets, posting double digit increases year over year
  • Manage Bloomingdale's, Bloomingdales.com, BOSS Directly Owned Stores, Airport shops, Lord and Taylor and several Specialty stores within North East area including Off Price; Contribute to Saks and Nordstrom
  • Built and strengthened relationships with new and existing accounts to drive revenue growth
  • Prospected new clientele through networking, cold calling, canvassing and referrals
  • Drove new business development through qualifying leads, building relationships and executing strategic sales
  • Strengthened customer relationships with proactive and collaborative approach to managing needs
  • Plan and select custom assortment by door based on budget, product offering, customer demand and merchandise trends for all lines
  • Manage Open-to-Buy and identify opportunities
  • Review sell thru to react to changes in demand and trend items
  • Proficient in retail math including margin analysis and open to buy while maintaining RTV budgets and account VMT.

ACCOUNT EXECUTIVE

MEN'S TAILORED & READY TO WEAR, Valentino SpA
04.2004 - 11.2007
  • Manage and plan sales for Mainline, Accessories, R.E.D Uomo sportswear and special production business.
  • Achieved sales of $2.5M with double digit increases in revenue over three seasons.
  • Key accounts: Barneys New York, Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdale's.
  • Work with Director of Sales to create private label programs for retailers such as Barneys, New York, Saks Off-5th, Century 21, Rochester Big & Tall, Winners.
  • Conduct product seminars, selling days and special events at retailers.
  • Create buy books, media folders, tools for product knowledge and line sheets each season.

Education

BBA - Marketing

LIM College
New York, NY
01.2006

Skills

  • Revenue Growth
  • Brand Alignment
  • Navigational Skills
  • Lead Prospecting
  • Sales Funnel Development
  • Business Operations
  • Key Account Management
  • ROI Strategies
  • Networking
  • Problem Anticipation and Resolution

Timeline

CHIEF SALES OFFICER

Visibly
02.2023 - Current

SENIOR KEY ACCOUNT MANAGER

Safilo Group
10.2017 - Current

SALES AND MERCHANDISING MANAGER

BRAND STRATEGY, Pringle Of Scotland
12.2014 - 04.2017

ACCOUNT EXECUTIVE

WOMEN'S READY TO WEAR, Brunello Cucinelli
04.2013 - 08.2014

ACCOUNT EXECUTIVE

MEN'S AND WOMEN'S ACCESSORIES, HUGO BOSS Fashions
07.2009 - 03.2013

ACCOUNT EXECUTIVE

MEN'S TAILORED & READY TO WEAR, Valentino SpA
04.2004 - 11.2007

BBA - Marketing

LIM College

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SIMRAN CHATRIK