Global communications leader with 16+ years of experience driving brand, consumer, and product communications across North America, APAC, and India. Proven track record in launching and scaling global products, leading high-impact campaigns, and crafting compelling narratives that build cultural relevance and drive business growth. Adept at leading cross-functional teams and forging strategic partnerships with influencers and marquee brands to elevate visibility and engagement. Brings a deep understanding of diverse audiences and a visionary approach to integrated communications
Overview
17
17
years of professional experience
Work History
Director Global Communications & PR
DoorDash Inc
San Francisco, United States
08.2021 - Current
Serve as the strategic bridge between U.S. HQ and global teams, leading communications across 30+ countries with a focus on brand storytelling and product visibility.
Collaborate closely with Product, Marketing, and Social teams to launch and scale high-impact global products and consumer campaigns.
Drive brand awareness and engagement across key markets including the U.S., Canada, EMEA, and APAC.
Leading strategic, multi-category consumer and brand campaigns that highlights DoorDash's value proposition across groceries and retail.
Key regional launches include marquee partnerships with Starbucks, Walmart, Amazon Prime, and Woolies, with communications designed to drive local market penetration and support deeper partner engagements.
Led strategic communications for major product rollouts including DashPass Membership Programs, DashPass for Students, and the DoorDash x Chase credit card launch.
Drove awareness for key global partnerships such as Afterpay in Australia and DoorDash’s first-ever drone delivery pilots in Texas and Brisbane, elevating product visibility and innovation narrative across markets.
Successfully executing influencer-led campaigns to drive earned media across major tentpole moments.
Launching Annual Economic Impact Report to highlight economic empowerment of local businesses, Consumer trend reports on most ordered Dishes (DeepDish Report) and showcase 'Most Loved Merchants' on the platform.
Built profiles for DoorDash's C-suite, including CEO Tony Xu and CTO Andy Fang, through media opportunities at global conferences and founder visits.
PR & Comms Lead, India & APAC
Airbnb
New Delhi/Singapore
06.2016 - 08.2021
Partnered closely with U.S. HQ and APAC regional teams to lead market strategy and launch new product offerings—Airbnb Experiences, Homes, Luxury Homes, and Categories—in India & South Asia.
Pioneered Airbnb’s entry into the region by crafting a 'good for all' narrative that built trust and cultural relevance among hosts, guests, and communities.
Drove brand awareness and consideration through buzz-worthy earned-media campaigns, strategic partnerships, and high-profile speaking opportunities for both regional and global leadership.
Served as Regional Lead for Diversity & Inclusion, championing inclusive storytelling and policy internally and with external business stakeholders.
Spearheaded Airbnb's global comms campaign 'Only On Airbnb', to get iconic properties on Airbnb leading to disproportionate earned media in mainstream media.
Associate Director- Entertainment PR
Hill & Knowlton (WPP)
Mumbai, India
04.2010 - 07.2016
Led marketing, brand partnerships, and communications for major events and shows, including tentpole properties such as Indian Premier League.
Managed corporate reputation for C-level executives, including Mr. NP Singh (CEO, Sony Entertainment Network).
Launched Sony Six, Sony's flagship sports channel, and developed a comprehensive communications strategy to promote the channel's brand and programming.
Associate Director Marketing & PR
The Claridges Hotel
New Delhi, India
02.2015 - 06.2016
Cultivated strategic partnerships with influential food bloggers and social media personalities to promote new menus across flagship restaurants.
Orchestrated high-profile events, including fashion galas, art gallery launches, and cultural festivals, attracting over 1,000 guests and media representatives.
Designed and implemented guest engagement strategies that improved customer satisfaction ratings by 25%.
Launched loyalty programs that rewarded repeat guests, resulting in a 20% increase in returning customers.
Manager- Brand & Communications
ixigo.com
New Delhi, India
04.2013 - 02.2015
Responsible for 360 marketing campaign: integrating TV, radio, digital, OOH, and PR channels to maximize brand visibility.
Identified key PR opportunities for CEO & Co-Founder, managing press interviews, broadcast opportunities, and speaking engagements.
Curated partnerships with local travel and lifestyle influencers, leveraging social marketing and content partnerships to drive brand awareness and customer engagement.
Youth Marketing Manager
PETA
Mumbai, India
10.2008 - 10.2008
Created programs for youth advocacy in animal rights, boosting campaign participation and organized events to secure funding.
Partnered with celebrities to enhance visibility of animal rights advocacy.
Led social media strategies, strengthening PETA's online community and presence.
Education
EQ for Effective Leadership -
The School of Life Conference
08.2019
PG Certificate - Public Affairs, Government Relations & Advocacy
International School of Communication
London, UK
07.2009
Masters Diploma - Advertising, Marketing & PR
MICA
Ahmedabad, India
Skills
Strategic communications
Crisis management
Media relations
Influencer partnerships
Team leadership
Product Communications
Work that I am proud of
Catherine Reitman Partnerx On-Demand GroceryDelivery Across Canada
Tesher x DoorDash -Holiday Activation
King of Jaipur on AirbnbSharukh Khan on Airbnb
Only on Airbnb - AntarcticSabbatical
Airbnb and SEWA:Empowerment throughpartnership
Founder visit : BrianChesky in India
Biggest Sporting Event inIndia - IPL
Amazon Prime x DoorDash
Guest Author - The Pursuitof Reputation
Influencing Insider -Australia Podcast
Timeline
Director Global Communications & PR
DoorDash Inc
08.2021 - Current
PR & Comms Lead, India & APAC
Airbnb
06.2016 - 08.2021
Associate Director Marketing & PR
The Claridges Hotel
02.2015 - 06.2016
Manager- Brand & Communications
ixigo.com
04.2013 - 02.2015
Associate Director- Entertainment PR
Hill & Knowlton (WPP)
04.2010 - 07.2016
Youth Marketing Manager
PETA
10.2008 - 10.2008
EQ for Effective Leadership -
The School of Life Conference
PG Certificate - Public Affairs, Government Relations & Advocacy