Simran Srivastava
New York,NY
Summary
Dynamic marketing professional with a proven track record at Dun & Bradstreet, excelling in brand strategy and sales enablement. Expert in agile project management and market research, I drive impactful messaging and training initiatives that enhance performance and collaboration. Skilled in digital marketing strategy, I deliver results that elevate brand visibility and engagement.
Overview
5
5
years of professional experience
Work History
Portfolio Analyst II
Dun & Bradstreet
09.2023 - Current
- Developing a new system for organizing essential resources, improving sales enablement and cross-departmental collaboration.
- Facilitated strategic training for sales teams to improve customer relationships and overall performance.
- Developing value-based messaging and constructing assets tailored to each use case supported by Dun & Bradstreet.
- Utilized customer insights and competitive intelligence to develop targeted messaging and sales strategies.
- Reviewed and analyzed portfolio performance data to identify trends, discrepancies, and opportunities for improvement.
- Developed and implemented marketing plans and strategies to boost company visibility.
Portfolio Marketing Coordinator
Dun & Bradstreet
01.2022 - 09.2023
- Led Scrum processes to improve collaboration within the marketing team.
- Ensured effective facilitation and gathered valuable insights in focus groups.
- Collaborated with other departments to coordinate strategic marketing activities.
B2B Marketing Intern
Dun & Bradstreet
01.2021 - 12.2021
- Executed strategic evaluations for enhanced market positioning.
- Designed assets for marketing strategies.
- Designed user-friendly webpages leveraging Adobe Experience Manager to drive promotion of offerings.
- Maintained the marketing database, ensuring information is current and accurate.
Public Relations Intern
Shore Fire Media
09.2021 - 12.2021
- Crafted press releases to secure media coverage for artists like grandson and Khruangbin.
- Highlighted client achievements while exploring award opportunities.
- Coordinated television guest spots on prominent programs such as the Tonight Show with Jimmy Fallon.
- Promoted music releases for artists such as grandson and Kyle Dion, boosting media presence.
- Produced promotional materials leading to increased buzz around artist activities.
Integrated Marketing and Client Services Intern
Studio 71
01.2021 - 04.2021
- Enhanced engagement through strategic execution of branded content campaigns linking talent with notable brands.
- Oversaw RFP process from start to finish for key branded projects.
- Collaborated with talent managers to enhance brand identity.
Social Media Strategy and Digital Marketing Intern
DigiDrub Marketing
08.2020 - 01.2021
- Planned and executed intentional social media campaigns on Instagram and YouTube, collaborating with influencers to promote Kinderkind Kids clothing
- Created detailed influencer agreements outlining specific deliverables, deadlines, and payment conditions.
- Wrote, edited, and published engaging blog content
Education
Bachelor of Arts - Communication, Strategic Public Communication and Public Relations
RUTGERS UNIVERSITY
New Brunswick01.2021
Skills
- Agile project management
- Brand strategy and promotion
- Market and competitive research
- Influencer partnerships
- Digital Marketing Strategy
- SEO and content optimization
- Social Media Marketing
- Messaging and positioning
- Sales Enablement
- Training facilitation
Affiliations
- Music creation and exploring creative outlets
- Travel and experiencing new cultures
- Animals and shelters
- Culinary experiences and cooking
Timeline
Portfolio Analyst II
Dun & Bradstreet
09.2023 - Current
Portfolio Marketing Coordinator
Dun & Bradstreet
01.2022 - 09.2023
Public Relations Intern
Shore Fire Media
09.2021 - 12.2021
B2B Marketing Intern
Dun & Bradstreet
01.2021 - 12.2021
Integrated Marketing and Client Services Intern
Studio 71
01.2021 - 04.2021
Social Media Strategy and Digital Marketing Intern
DigiDrub Marketing
08.2020 - 01.2021
Bachelor of Arts - Communication, Strategic Public Communication and Public Relations
RUTGERS UNIVERSITY
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