Highest New Business ARR booking, company-wide FY'24
171% FY'24 avg. attainment, Presidents' Club FY'24
Most partner-expansion attainment FY'24 team-wide (drove co-sell strategy, custom contracting and partner management)
Partnered with Marketing to increase SQO conversion (created custom messaging for ads, ABM strategies as well as outbound sequence/cadence builds)
Partnered with enablement to enhance onboarding materials and drive competitive insights for company-wide collateral
Sr. Manager, Enterprise Sales Strategy
Sourcemap
05.2022 - 07.2023
Created New Logo Enterprise (Fortune 500) deal strategy framework; co-sold 4 largest deals in company history ($600K to $1.2M ARR)
Owned Sales Enablement: Taught MEDDPICC methodology to all revenue-generating ICs. Created Sales Account Plan frameworks for Enterprise (Fortune 500), Mid-Market and SMB segments, including creating universal contract templates & billing policy
Created outbound prospecting motion & managed the intersections of Marketing, Sales, Customer Success & Product via tech stack & process design/automation (+23% in pipeline, +31% in ARR YoY)
Designed competitive analysis data framework to optimize selling strategy & drive Marketing/Product roadmap. Data resulted in a 36% increase in close rates of deals where at least 1 of the top 3 competitors were involved
Owned global TAM analysis, market segmentation, & penetration strategy (GTM + pricing)
Lead investor quarterly review & annual planning process for revenue teams; including margin analysis, quota & compensation design, headcount models & territory planning
Manager, Enterprise Revenue Operations
Extend
04.2021 - 05.2022
Owned Sales Enablement: Taught MEDDPICC sales methodology to AEs, included Salesforce administration for all pre-sale processes
Owned forecasting methodology and associated executive reporting/meeting cadence and owned sales enablement (increased stage-based win rate between 18% and 42%)
Created outbound prospecting methodology (including messaging) for BDR team
Program Manager, Sales & Acquisition
Zenefits
08.2019 - 04.2021
Hired, trained and managed a team of 10 prospect-to-close Account Executives (SMB); President's Club FY'21
Created self-serve (PLG) revenue channel to tackle LTV:CAC in Mid-Market segments
Aligned cross-departmental stakeholders on scaling my business unit (Product/Development, Marketing/Sales, Implementation, Customer Success) to scale primary KPI drivers (pre-sale: demand generation, content creation, sales enablement, channel management; post-sale: UX design). Achieved highest LTV:CAC ratio at 4:1
Account Executive, Mid-Market
Zenefits
01.2018 - 08.2019
FY’19 President’s Club,FY’20 YTD highest New Bookings ARR team-wide, between 100% and 146% MoM
Created and enabled corporate strategy for co-sell processes between channel partners and Zenefits
Worked cross-functionally with internal Marketing/Enablement partners as well as Sales Operations to optimize KPIs for the sales team
Education
Bachelor of Arts - International Relations & Economics, Dean's List
University of California, Santa Barbara
05.2016
Skills
MEDDPICC & Winning By Design Sales Certification
Program/Project Management (PMP) Training
Data Analysis / Visualization (Microsoft, Google, Tableau, Looker), SQL Proficiency
Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)Administrator, Participations and Special Projects at Warner Bros. Discovery: Finance, Contract, Reporting & Administration (FCRA)