Sindhyasree Rathinasamy
Coimbatore,India
Summary
Passionate Digital Marketing professional with a keen focus on utilizing strategies to boost brand awareness, generate leads, and enhance customer engagement. Known for fostering clear communication and transparency with stakeholders, ensuring alignment with business goals and increasing satisfaction. Skilled in managing campaigns, delivering actionable insights, and optimizing marketing efforts for maximum impact.
Overview
2
2
years of professional experience
Work History
Associate Product Manager
Kovai.co
01.2023 - 05.2024
- Led the development of an advanced customer journey management system, collaborating with cross-functional teams to address pain points, enhance product features, and leverage AI to optimize workflows, reduce churn, and drive customer retention and revenue growth.
Marketing & HR Intern
Kaveri Polymers & Industries
06.2022 - 08.2022
- Collaborated closely with the marketing & HR team and analyzed their workflows, strategies, and procedures to identify areas for improvement and optimization
Education
Upskilling Course - Digital Marketing And Business Analytics
KGiSL Micro College
03-2025
MBA - Marketing & HR
GRD Institute of Management
04.2023
PGDM - Entrepreneurial Development – Part Time
GRD Institute of Management
04-2023
BTech - Fashion Technology
PSG College of Technology
04.2021
Skills
Interpersonal Skills: Communication, Leadership, Team management, Time management
Analytical Skills: Data analysis, Market research, Problem-solving, Decision-making
Digital Marketing: Content Creation, SMO, SMM, SEO (On-page, Off-page) & SEM, Copywriting, Email Marketing, Affiliate Marketing, website designing, ORM
Tools/ Technologies: Canva, Medium, WordPress, Google Analytics, Google Search Console, Google Ads, MS Excel, SEMrush, Meta Ads Manager, Mailchimp, SEO tools like Keyword Planner, WordStream, SEOptimer, Ahref, Moz etc,
Courses & Certifications
- Certified Scrum Product Owner (CSPO), Scrum Alliance
- Product Management 101, Simplilearn
- Strategic Management & Effective business communication, SWAYAM
- Introduction to climate change & health, Yale University
Timeline
Associate Product Manager
Kovai.co
01.2023 - 05.2024
Marketing & HR Intern
Kaveri Polymers & Industries
06.2022 - 08.2022
Upskilling Course - Digital Marketing And Business Analytics
KGiSL Micro College
MBA - Marketing & HR
GRD Institute of Management
PGDM - Entrepreneurial Development – Part Time
GRD Institute of Management
BTech - Fashion Technology
PSG College of Technology
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