SINDI ROBERTSON
Marketing
Seattle,WA
Summary
Creative Marketing Director with expertise across multiple facets of marketing channels including digital strategy, marketing automation, project management, product marketing, branding and process efficiencies. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
4
4
years of post-secondary education
21
21
years of professional experience
Work History
Director of Marketing
Fedelta Home Care
Seattle, WA
09.2019 - 03.2020
- Created innovative strategies to drive customer engagement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Designed campaigns to gauge and improve employee happiness metrics and improve online reputation.
- Controlled $500K annual program budget for demand generation, content, and creative.
Owner & Marketing Strategist
Robertson Consulting
Seattle, WA
12.2010 - 08.2019
- Inbound Marketing Agency Owner & HubSpot Certified Partner providing marketing strategy to wide range of clients primarily in B2B space.
- Developed and executed marketing campaigns for clients utilizing marketing automation, content strategy, social media, and branding.
- Lead team of 5 direct reports in strategic marketing and lead generation programs.
- Developed and managed relationships with vendors and suppliers.
- Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations.
Marketing Manager
Callbutton
Seattle, WA
05.2008 - 11.2010
- Responsible for establishing SEO strategies and managing online marketing campaigns for rapidly growing company focused on B2B channel sales.
- Conducted all duties pertaining to marketing and online advertising, including website optimization, PPC campaigns, direct mail and email marketing.
- Wrote white paper that increased lead generation by 75%.
- Wrote press releases, website copy and promotional materials.
- Represented company at trade shows that increased sales by 15.
Marketing Manager
Olympic Boat Centers
Seattle, WA
02.2006 - 04.2008
- Responsible for wide range of business functions at boat dealership with 18 locations from San Diego, CA to Surrey, BC.
- Developed mix of digital and traditional marketing campaigns to deliver quality leads to sales teams.
- Managed vendor relationships to produce print advertising and store merchandising, media purchasing and ad placement.
- Responsible for sales team training, sales reporting and marketing attribution.
Sales Agent
adidas
Portland, OR
04.1999 - 12.2005
- Negotiated pricing with vendor suppliers to fit customer budgets and generate maximum gross profit.
- Conducted business with national and international accounts to sell closeout inventory which accounted for 10% of footwear sales.
- Prepared sales data and inventory reports for management.
- Managed, merchandised, and sold closeout apparel inventory which accounted for 15% of apparel sales.
Education
Bachelor of Science - Business Administration, Sports Marketing
University of Oregon
Eugene, OR 09.1995 - 04.1999
Skills
Leadership
Project Management
Key decision making
Marketing Strategy
Branding
Analytics & SEO
Digital marketing
Market planning and execution
Communications expertise
Timeline
Director of Marketing
Fedelta Home Care
09.2019 - 03.2020
Owner & Marketing Strategist
Robertson Consulting
12.2010 - 08.2019
Marketing Manager
Callbutton
05.2008 - 11.2010
Marketing Manager
Olympic Boat Centers
02.2006 - 04.2008
Sales Agent
adidas
04.1999 - 12.2005
Bachelor of Science - Business Administration, Sports Marketing
University of Oregon
09.1995 - 04.1999