Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Sinem Bayoglu

New York,USA

Summary

Experienced with sales leadership, team management with strong background in luxury industry. Proven ability to develop sales plans and forge lasting client relationships

Overview

22
22
years of professional experience

Work History

Senior VP of Sales

LA BOTTEGA USA
09.2024 - 04.2025
  • Managed Sales budget of $23M and sales team of 10 people for North America
  • Optimized sales pipeline management, resulting in accelerated deal closures and increased revenues
  • Developed new high-level client relationships with major luxury real estate development firms and casinos for sustained business expansion
  • Negotiated favorable contracts with key clients, securing long-term partnerships
  • Increased sales revenue by implementing strategic marketing plans, go to market strategy for cosmetics and textile division and overseeing a high-performing sales team.
  • Spearheaded territory expansion initiatives, establishing a strong presence in previously untapped markets.
  • Recruited, interviewed and hired employees for sales and implemented KPI's and incentive programs to promote high-achieving sales team to achieve targeted sales goals
  • Compiled sales date to determine best approaches to improve sales performance by liaising with marketing team

Area Sales Manager- Americas

Bulgari Corporation of America
01.2005 - 07.2024
  • Managed sales in North and South America territory for hotel line products
  • Over-achieved sales target each year and grew business (from $1.1M in 2006 to $6.3M in 2018)
  • Identified and developed new business opportunities in Americas by appointing distributors for new emerging markets and implement product registration with regulatory affairs
  • Managed existing direct clients analyzing and proposing an optimum distribution strategy
  • Negotiated and customized product assortment, location, pricing and marketing plans based on the specifics markets in Americas region
  • Evaluated and maximized synergies with local fragrance distribution
  • Managed the North America market gathering different distribution channels and one direct report
  • Planned, forecasted, and managed hotel line inventory in the US and distributor’s levels in LATAM
  • Supported BCA in sales administration at Bal Harbor Store in 2006 and Short Hills Store in 2008 for JWA
  • Established and served as the central point of contact for key client’s headquarters such as corporate Four Seasons and Ritz Carlton Hotel Companies
  • Created strategic alliances with distributors, and major hotel chains
  • Managed Hotel Line budget and department with an entrepreneurial attitude
  • Managed US, Canada, and LATAM distributors to achieve sales targets; more specifically, effectively managed their sales teams results for accurate reports, optimum forecast/inventory level
  • Expand retail presence/sales to new accounts in major US properties (especially casinos) and effectively manage sales results and merchandising of fragrances in their gift shops
  • Trained distributor’s sales team to optimize Bulgari brand and product assortment

Celebrity/VIP Relations

Bulgari Corporation of America
08.2013 - 08.2014
  • Brand ambassador at multiple high-profile events (Presidential Campaign Galas 2015, Amfar 2018/2019, Viennese Opera Ball 2018/19/21)
  • Collaborated with PR Celebrity team for the organization and execution of major Hollywood events by handling celebrity relations and fittings
  • Selected the pieces to put on the red-carpet multiple times, appropriate jewelry to be featured for red carpet events
  • Supported PR team during Oscar week with the selection of pieces for all operations related paperwork, arranging security and deliveries to celebrities
  • Assisted and supported photoshoots (Save the Children 2014)
  • Designated Bulgari representative to manage celebrities and VIPs at Image events (Serpent Event, and Bulgari Rome exhibition in NY, Bulgari retrospective at Museum of Natural History in Houston)

Assistant Retail Manager and Special Events Planner

Luca Luca LLC
10.2004 - 12.2005
  • Review payroll, schedule, and performance reviews of sales employees in Madison Avenue store
  • Organized trunk shows and special events with charities at the store including collaboration with Christie’s for auction
  • Assisted Retail Manager during the buy of each season and choice of collections, and coordinated fashion shows twice a year in NY

Assistant Spa and Retail Manager

The Ritz Carlton Hotel Company
11.2002 - 03.2004
  • Directed retail and purchasing operations in the boutique and spa
  • Developed, implemented, and maintained monthly spa and retail inventory system
  • Assumed responsibility of retail buyer for spa and boutique after the hotel opening
  • Hired, trained, and managed 10 spa and boutique employees to the Ritz Carlton Standards
  • Implemented daily operating procedures to keep store clean, adequately stocked, and well-organized.

Education

Bachelor of Business Administration in Marketing - Marketing

University of Miami
Miami, FL
01.2001

Skills

  • Sales team training and management
  • Sales strategy development
  • Luxury Industry expertise
  • Business development

Languages

French
Full Professional
English
Native or Bilingual
Turkish
Native or Bilingual
Italian
Limited Working

Timeline

Senior VP of Sales

LA BOTTEGA USA
09.2024 - 04.2025

Celebrity/VIP Relations

Bulgari Corporation of America
08.2013 - 08.2014

Area Sales Manager- Americas

Bulgari Corporation of America
01.2005 - 07.2024

Assistant Retail Manager and Special Events Planner

Luca Luca LLC
10.2004 - 12.2005

Assistant Spa and Retail Manager

The Ritz Carlton Hotel Company
11.2002 - 03.2004

Bachelor of Business Administration in Marketing - Marketing

University of Miami

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Sinem Bayoglu