Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Affiliations
Timeline
Generic

Singhquaverton Madden

Victoria,TX

Summary

Qualified Marketing Manager with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.


Overview

14
14
years of professional experience

Work History

Marketing Manager

Del Papa Distributing Company
Victoria, US
12.2020 - Current
  • Translated brand strategies into brand plans, brand positioning and go-to-market strategies
  • Managed price & price promotion to align with brand strategies.
  • Acted as the liaison with supplier partners, the Marketing Team, Sales Leadership and the Director of Chain Accounts.
  • Took brand ownership by providing the vision, mission and goals to execute against.
  • Established performance specifications, cost and price parameters, market applications and sales estimates
  • Measured and reported performance of all marketing campaigns, and compare against goals (ROI and KPIs)
  • Worked hand in hand with Director of Business Intelligence and Process Design to monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues. This includes SKU management, budgeting and training & development for our Sales & Marketing Teams
  • Developed and recommended short & long-term growth strategies for company products
  • Oversaw and managed all aspects of local Special Events (contracted and non-contracted) along with personnel responsible for execution of local events.
  • Developed strong professional relationships with various non-profit organizations to establish longstanding partnership and collaboration.
  • Worked with community leaders and city officials to develop events and programs that benefit various for-profit and non-profit organizations.
  • Provided inventory/forecasting support for new products, seasonal items, distribution targets and other products as needed.
  • Identified emerging market trends with in-depth analysis to inform business decisions.
  • Motivated diverse teams with clear communication and shared goals for project success.
  • Managed timelines and budgets for campaign execution, ensuring alignment with strategic objectives.

Director-Head Coach

Leo-Gen Sports Academy LLC
Victoria, US
07.2015 - Current
  • Manage and market various training regimens for youth and adult soccer players
  • Prepare and manage budgets for each training season
  • Maintaining databases and mailing lists and program participation roster for future solicitations and communication
  • Design and develop training routines and workout plans to fit each client's preference
  • Educate clients on general knowledge of the sport, nutrition, and psychological aspects
  • Developed athletes'' skills through personalized coaching, resulting in higher individual achievements.
  • Organized and led practices and scrimmages to increase competitive attitude and skills.

Consumer Marketing Representative

Del Papa Distributing
Victoria, US
04.2017 - 12.2020
  • Developed and managed relationships with key influencer on-premise retailers through a structured call frequency in assigned accounts.
  • Utilized iconic or thematic Point Of Connection Materials (POCM) to enhance account activations and proactively merchandise accounts.
  • Collaborated with cross-functional teams to create cohesive marketing strategies that aligned with company goals and objectives.
  • Delivered effective Brand Activations aligned with appropriate plans and programs to include on-premise promotions and brand sampling trade calls.
  • Monitored and communicated any competitive activations that show successful results.
  • Helped to execute and coordinate special events & grassroots sampling efforts across the entire distribution center (DC) specific marketing territory.
  • Executed effective Social Media / Marketing strategies via social media and other mediums that align with company values and policies.
  • Administered and adhered to Company responsible consumption guidelines.

Kids Program Marketing Coordinator

Heat Fitness
Victoria, US
01.2015 - 06.2015
  • Marketed program(s) benefit to customers including parents, coaches, and young individuals.
  • Cultivated and managed relationships with key clients, vendors and community partners.
  • Managed project deadlines and monitored milestones through completion stage.
  • Created programs both academically and athletically for youth athletes.

Administrative Assistant

Decency Home Health Inc
Missouri City, US
06.2011 - 08.2012
  • Communicated with clients and providers to ensure that patients were receiving the proper care and that providers were completing the task given to them.
  • Assisted in recruiting new clients based on their needs and desired care.
  • Filed documents and maintained proper organization of client's medical information.
  • Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
  • Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.

Education

BBA - Dual Concentration - Management & Marketing

University of Houston
Victoria, TX
01.2014

Skills

  • Sales
  • Relationship building
  • Digital marketing
  • Strategic planning
  • Social media marketing
  • Marketing campaigns
  • Brand development
  • Customer relationship management (CRM)
  • Project management
  • Staff management

Accomplishments

  • Received the Bauer-Briggs YMCA Community Champion Award -2024, for services for toward making a positive impact in the Victoria community.
  • Supported 1st major Walk to End Alzheimer's Campaign in Victoria through cross promotion partnerships with Townsquare Media that resulted in an increase in volunteer participation.
  • Partnered with the City of Victoria and their Keep Victoria Beautiful community beautification program to execute more than 12 neighborhood beautifications through volunteer and sponsorship efforts.

Personal Information

  • Singhquaverton S. Madden
  • Phone: 832-744-0205
  • Email: singh.madden@gmail.com
  • John Stockbauer Dr, Victoria, TX - 77904 (Apt. 1204)


Affiliations

  • Vice Chair - Food Bank of the Golden Crescent

Timeline

Marketing Manager

Del Papa Distributing Company
12.2020 - Current

Consumer Marketing Representative

Del Papa Distributing
04.2017 - 12.2020

Director-Head Coach

Leo-Gen Sports Academy LLC
07.2015 - Current

Kids Program Marketing Coordinator

Heat Fitness
01.2015 - 06.2015

Administrative Assistant

Decency Home Health Inc
06.2011 - 08.2012

BBA - Dual Concentration - Management & Marketing

University of Houston

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