Sinziana Ursu
Manager, Demand Generation
Austin,TX
Summary
I am a passionate marketer and people leader with 12 years of experience across several functions: digital marketing, demand generation, brand management, field marketing and sales enablement in the B2B technology space. Always a learner, enjoy building (teams, processes, functions) and thrive in dynamic and growing company environments.
Overview
2
2
Certifications
6
6
years of post-secondary education
11
11
years of professional experience
Work History
Manager, Demand Generation
WP Engine
10.2018 - Current
- Headed and built campaign marketing as a defined global team and program responsible for planning, coordinating and optimizing all cross-channel product launches and promotional campaigns.
- Developed and managed the account-based marketing strategy ($100k MRR YTD) for both acquisition and customer expansion including contact identification processes, segmented outreach and implementing new tools, frameworks and metrics.
- Responsible for ongoing campaign performance and bi-weekly executive read-outs.
Global Campaign Manager
WP Engine
09.2016 - 10.2018
- Launched, monitored and optimized lead generation campaigns across 3 business segments (SMB, enterprise and agency) and multiple geographies.
- Owned campaign planning across all digital channels, including social, video, display, paid search and direct marketing while managing a $5M media budget.
- Collaborated with the sales team on account based marketing tactics, pipeline acceleration and pipeline reactivation efforts.
- Managed over 10 vendor relationships including selection, contract negotiations, on boarding, sales/ marketing enablement and continuous performance optimization.
- Built and executed go-to-market plans for company initiatives such as product launches and owned events promotion.
Intern
Hypori Virtual Mobility
05.2015 - 07.2015
- Researched and wrote “BYOD in Healthcare” white paper focused on the evolution of mobile technology in healthcare.
- Optimized the TCO model increasing lead generation from the asset by 15%.
Field Marketing Manager
Dell
09.2013 - 08.2014
- Executed 50+ events from idea to implementation to evaluation; exceeded target pipeline growth by 10% resulting in $1.6M+ qualified pipeline.
- Implemented a new planning process for field programs that shortened the execution timeline from 12 weeks to just 6.
- Social Media and Community Professional – certified to communicate on Social Media on behalf of.
Associate Brand Manager
Dell
06.2012 - 09.2013
- Planned and executed successful marketing campaigns across, segments that helped generate 4.2M in net new pipeline.
- Collaborated directly with sales executives and increased the percentage of core Dell sales quoting/ selling Dell Software assets by 17%.
- Received company-wide “Bronze Award” for coordinating high-visibility awareness campaigns Advocated Dell Software during training sessions, team meetings and trade shows.
Online Merchandising Senior Analyst
Dell
03.2011 - 06.2012
- Reorganized the coupon code creation process by adding a tracking component for all live coupon codes in the segment, which reduced the percentage of offer abuse by 21%.
- Streamlined collaboration with the analytics team, resulting in a 40% increase in reporting accuracy.
Sales Support Analyst
Dell
10.2009 - 03.2011
- Managed campaign planning and execution for a pilot sales acquisition team, reported on business performance to executives.
- Completed Q2 with a revenue increase from 0 to $11M a quarter, 144% to goal and received VP Award.
- Increased team productivity through enablement sessions, product training and support of various tools and applications necessary for acquisition sales.
Inside Sales Representative
Dell
09.2008 - 10.2009
- Responsible for the acquisition and development of new accounts.
- Mentored and trained new inside sales representatives.
- Recognized for providing exceptional customer experience three consecutive quarters.
Education
MBA - Marketing/Marketing Management
The University of Texas At Austin - Red McCombs School of Business
Austin, TX 08.2014 - 05.2016
Bachelor of Arts - Marketing, Spanish
Michigan State University
East Lansing, MI 08.2004 - 05.2008
Skills
Digital Marketing
Account Based Marketing
Marketing Strategy
Field Marketing
Lead Generation
Sales Operations
Program Management
Marketing Analytics
Certification
Google Analytics 360 Certification
Timeline
Google Analytics 360 Certification
07-2019
Manager, Demand Generation
WP Engine
10.2018 - Current
Hubspot Inbound Certification
06-2018
Global Campaign Manager
WP Engine
09.2016 - 10.2018
Intern
Hypori Virtual Mobility
05.2015 - 07.2015
MBA - Marketing/Marketing Management
The University of Texas At Austin - Red McCombs School of Business
08.2014 - 05.2016
Field Marketing Manager
Dell
09.2013 - 08.2014
Associate Brand Manager
Dell
06.2012 - 09.2013
Online Merchandising Senior Analyst
Dell
03.2011 - 06.2012
Sales Support Analyst
Dell
10.2009 - 03.2011
Inside Sales Representative
Dell
09.2008 - 10.2009
Bachelor of Arts - Marketing, Spanish
Michigan State University
08.2004 - 05.2008