Siobain Dozier
Bedford,TX
Summary
Seasoned leader with multi-channel and cross-category experience in developing and cultivating emerging and market-leading brands.
Overview
26
26
years of professional experience
Work History
Sr. Vice President of Sales
ME & MY BIG IDEAS/Walker Ink
Remote
06.2024 - Current
- Lead US and International ale team of Sales Directors and Vice President to drive growth in wholesale operations domestically and internationally.
- Manage multi-million-dollar sales budget, optimizing resources for maximum ROI and cost efficiency.
- Oversee diverse portfolio of domestic and international clients, ensuring alignment with corporate goals.
- Collaborate with product, marketing, and operations teams to align sales initiatives with business objectives.
- Maintain direct account management of Walmart, Target, and Hobby Lobby.
- Executed new channel strategy in Spring 2024 to enhance market reach.
- Secured +36% SKU expansion at Walmart for FY26 through strategic initiatives.
- Achieved +200% SKU expansion at Target for BTS FY26 by fostering partnerships.
Vice President of Sales
ME & MY BIG IDEAS/WALKER INK
REMOTE
03.2022 - 06.2024
- Led US and Canada sales team with planning, development and account management to grow existing accounts and establish new sales accounts.
- Developed and implemented sales strategies to enhance market penetration.
- Built strong relationships with key clients to foster loyalty and retention.
- Collaborated with marketing to align campaigns with sales goals and objectives.
- Oversaw budgeting and forecasting processes to ensure financial stability.
- Monitored competitors' activities to stay ahead in the market.
Director of Sales
ME & MY BIG IDEAS/Walker Ink
Remote
09.2019 - 03.2022
- Optimized financial budgets and sales processes to consistently exceed targets.
- Managed key accounts for JOANN, Hobby Lobby, Target, and Staples US.
- Launched successful business initiatives at Walgreens and HSN.
- Directed account management efforts for Michaels, Walgreens, HSN, and QVC.
Director of Sales
WILTON BRANDS/EK SUCCESS
Coppell, TX
01.2013 - 01.2019
- Company Overview: Leading food crafting company, with the number one position in cake decorating and bakeware EK Success Brands was part of the Wilton Brands family with a collection of stickers, tools and albums
- Managed $75M annual budget, overseeing brands including Michaels and Hobby Lobby.
- Achieved over 10% growth against targets in 2017 through strategic initiatives.
- Developed and executed Joint Business Plans with key accounts to drive revenue growth.
- Led a team of National Account and Sales Support Managers in food and paper crafting segments.
- Maintained strong relationships with key stakeholders, enhancing collaboration.
- Facilitated discussions on Private Brand development and strategic partnerships.
National Account Manager
WILTON BRANDS/EK SUCCESS
Coppell, TX
01.2008 - 01.2013
- Oversaw all sales responsibilities for Michaels in the Paper Crafting department spanning stickers, albums and tools.
- Accountable for the Michaels annual plan and to drive incrementally growth. Ensured a thorough understanding of our brand and product strategies as it relates to Pricing, Promotion, Placement and Product.
- Accountable for the customer relationships in merchandising.
- Oversaw all aspects of pre-call and post-call planning (product, development, financial success metrics, presentation).
- Consulted and oversaw Michaels day-to-day business, which includes inventory, shipping and backorders, chargebacks and other sales related issues.
- Created sales and promotional plans and programs, business updates and reviews.
- Managed Michaels promotional budget.
Analyst
WILTON BRANDS/EK SUCCESS
Coppell, TX
01.2007 - 01.2008
- Company Overview: Leading food crafting company, with the number one position in cake decorating and bakeware EK Success Brands was part of the Wilton Brands family with a collection of stickers, tools and albums
- Responsible for leading forecast discussions, delivering POS results to Executive Leads and supporting preparation for all internal and account-based meetings.
Account Executive
MARCOLIN, USA
Remote
01.2006 - 01.2007
- Account Executive - Macy's East, Hecht's, Filene's, Kaufman's, Lord & Taylor, Bon Ton and Boscov's, Dillard's
Account Executive
FOSSIL BARNDS
New York, NY
01.2002 - 01.2006
- Account Executive - Macy's East, Hecht's, Filene's, Kaufman's, Lord & Taylor, Bon Ton and Boscov's, Dillard's
Senior Sales Executive Assistant
POLO JEANS COMPANY
Dallas, TX
01.2000 - 01.2002
- Senior Sales Executive Assistant – Dillard’s
Education
Bachelor of Arts - Psychology
The University of Texas at Arlington
Skills
- Sales strategy and planning
- Team leadership
- Business growth strategies
- Budget management
- Account management
- Sales forecasting
- Business negotiation
- Broker relationship management
- Relationship building
Timeline
Sr. Vice President of Sales
ME & MY BIG IDEAS/Walker Ink
06.2024 - Current
Vice President of Sales
ME & MY BIG IDEAS/WALKER INK
03.2022 - 06.2024
Director of Sales
ME & MY BIG IDEAS/Walker Ink
09.2019 - 03.2022
Director of Sales
WILTON BRANDS/EK SUCCESS
01.2013 - 01.2019
National Account Manager
WILTON BRANDS/EK SUCCESS
01.2008 - 01.2013
Analyst
WILTON BRANDS/EK SUCCESS
01.2007 - 01.2008
Account Executive
MARCOLIN, USA
01.2006 - 01.2007
Account Executive
FOSSIL BARNDS
01.2002 - 01.2006
Senior Sales Executive Assistant
POLO JEANS COMPANY
01.2000 - 01.2002
Bachelor of Arts - Psychology
The University of Texas at Arlington
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