Siobhan Scanlan
Norton,MA
Summary
Goal-oriented and dynamic sales professional with over 15 years of combined marketing and sales experience, leveraging a decade in marketing to gain deep insight into client needs and drive business growth. Proven track record of building and nurturing strong relationships with both internal stakeholders and external clients and prospects, ensuring alignment and delivering results. Consistently met or exceeded sales quotas for 5+ years, combining strategic account management with a consultative approach. Brings a unique perspective to sales, blending marketing expertise with hands-on experience in solution delivery to create impactful client outcomes.
Overview
8
8
years of professional experience
Work History
Account Manager
Datos Insights
01.2024 - Current
- Cultivated strong, strategic relationships with key accounts, driving retention, adoption, and measurable business outcomes.
- Advised clients consultatively by identifying challenges, aligning solutions to strategic objectives, and delivering tailored recommendations.
- Accelerated client success and adoption through structured onboarding, business reviews, and success plans that mitigated risks and maximized value.
- Partnered cross-functionally with Sales, Advisory, and Marketing teams to advocate for client needs and influence product roadmap decisions.
- Drove revenue growth by managing renewals, upsells, multi-product expansions, and net-new client acquisition, consistently exceeding quotas.
- Leveraged data-driven insights to identify expansion opportunities, demonstrate ROI, and guide strategic account planning.
- Delivered executive visibility by maintaining accurate CRM records and presenting client health, engagement, and revenue forecasts to senior leadership.
Director, Event Sales
Datos Insights
07.2021 - 01.2024
- Led end-to-end sponsorship revenue strategy for large-scale, multi-day conferences, driving sustained year-over-year growth
- Owned and exceeded high-value sponsorship revenue targets through enterprise-level and strategic brand partnerships
- Cultivated executive-level relationships with CMOs, VPs, and senior marketing decision-makers across key industries
- Drove sponsorship revenue by identifying, pitching, and closing partnerships aligned with event goals and brand values
- Developed customized sponsorship packages (title, presenting, booth, digital, experiential) to meet client objectives
- Consistently met or exceeded sales targets through proactive outreach and relationship-driven selling
- Negotiated contracts, pricing, and deliverables to maximize sponsor ROI and event profitability
- Built and maintained long-term relationships with corporate sponsors, agencies, and key stakeholders, retaining sponsors year-over-year
- Served as primary point of contact for sponsors from prospecting through post-event fulfillment
- Tracked leads, pipeline activity, and closed deals using CRM systems
- Analyzed sponsorship performance and prepared post-event recap reports with KPIs and insights
- Identified new sponsorship categories and revenue opportunities through market research
Marketing & Public Relations Manager
Datos Insights (formerly Aite Group)
02.2018 - 01.2021
- Developed and executed integrated marketing and PR strategies that increased brand awareness, media visibility, and audience engagement across digital and traditional channels.
- Managed media relations, securing coverage in top-tier publications and industry outlets.
- Led crisis communication efforts, crafting messaging to mitigate reputational risks effectively.
- Collaborated cross-functionally with leadership, sales, and creative teams to align marketing initiatives with business objectives.
- Oversaw content strategy and creation, including press releases, blogs, social media, newsletters, and promotional materials.
Education
Bachelor of Science - Business Management
University of Massachusetts, Boston
BostonSkills
- Account management
- Customer service
- Teamwork and collaboration
- Client relations
- Goal oriented
- Problem-solving
- Prioritization & time management
- Strategic account planning
- Upsell & cross-sell strategy
- Forecasting & pipeline management
Timeline
Account Manager
Datos Insights
01.2024 - Current
Director, Event Sales
Datos Insights
07.2021 - 01.2024
Marketing & Public Relations Manager
Datos Insights (formerly Aite Group)
02.2018 - 01.2021
Bachelor of Science - Business Management
University of Massachusetts, Boston