Sirajul Muneer

Company Overview: Leading distributor of Health & Dietary Supplements, OTC products and Health Food in Qatar, continuously expanding product range and target market

• Lead sales and distribution operations across supermarkets, wholesale markets, health shops, B-class shops, Ecommerce and pharmacies in Qatar, including key account management with major supermarket chains such as Carrefour, Lulu, Al Meera and Boots
• Develop and execute strategic sales plans to expand market presence and increase revenue.
• Managed Mentholatum, Nature’s Bounty, and Nature’s Aid brands in-store and ensured consistent brand visibility.
• Identify new business opportunities, negotiate contracts, and ensure timely product listings in major retail chains and modern trade outlets.
• Build and maintain strong relationships with principals, buyers, managers, and key decision-makers.
• Plan, implement, and monitor promotional campaigns, in-store displays, and awareness programs to maximize sales.
• Conduct market analysis and competitor benchmarking to strategize pricing, promotions, and product positioning.
• Allocate sales targets, monitor team performance, and provide training, guidance, and motivation to sales and merchandising teams.
• Manage stock levels, expiry control, and order requests across all markets.
• Coordinate with the marketing and logistics teams to ensure timely supply, visibility, and support for products in stores.
• Track and report sales performance, market trends, and customer feedback to senior management.
• Implement customer engagement strategies, including trade promotions, demos, and loyalty programs.
• Handle principal support activities, including rebates, listing fees, and joint promotions.
• Monitor and follow up on payments from key accounts and distributors to ensure timely collections.
• Ensure compliance with company policies, market regulations, and quality standards.

• Managed shop floor operations, and consistently achieved sales targets.
• Maintained inventory control, reconciled daily sales, and managed petty cash efficiently.
• Recruited, trained, and supervised sales staff, driving team motivation and performance.
• Ensured high-level customer service to enhance satisfaction and retention.
• Oversaw store layout, visual merchandising, and stock positioning according to brand standards.
• Executed local marketing campaigns, including digital promotions, to drive sales.
• Developed strategies to maximize sales growth and client retention.
• Generated leads and achieved territory sales targets through effective client engagement.