SIRITA WRIGHT
Sr. Account Executive, PR
Hyattsville,MD
Summary
Results-oriented storyteller with a passion for community journalism and impeccable ethics. An engaging writer with a track record of telling appealing stories. Proven to thrive in deadline-driven environments with a demonstrated record of accomplishment in proposing, outlining and writing engaging, fresh content. Logical and methodical with creative eye for details and diligence in producing exceptional work. Well-versed in building interest in readers, marketing content and critically approaching problems.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
2
2
Certifications
Work History
Senior Account Executive
KCSA Strategic Communications
New York, N
07.2021 - Current
- Craft compelling stories to reach target audiences.
- Proofread and edit materials prepared by all staff to check and correct spelling, grammar and style.
- Cultivate and maintain strong relationships with media outlets.
- Prepare and edit organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Collaborate with executives, marketers, and writers to increase brand awareness and client returns.
- Proofread and edit materials prepared by all staff to check and correct spelling, grammar and style.
- Cultivate and maintain strong relationships with media outlets.
- Prepare and edit organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Collaborate with executives, marketers, and writers to increase brand awareness and client returns.
- Maintained information and client satisfaction for high-profile accounts worth up to $1b
Co-founder and Editor
EstroHaze
New York, Colorado
08.2016 - Current
- Created a startup company centered around BIPOC cannabis professionals with a vision to dispel myths surrounding cannabis and educate on the benefits.
- Successfully secured $30,000 in startup funds from Canopy Boulder Business Accelerator.
- Negotiated key editorial relationships with respected outlets including Leafwell, Foria, and The Root.
- Wrote and published reviews of products such as vape pens, concentrates, and accessories for publication.
- Launched a website, social media identity, and original programming to promote thought leadership in the space, leading to features in Lifehacker, Essence, Leafly, Refinery29, and other media outlets.
- Developed a marketing and content strategy to build brand awareness leading to partnerships with brands including Leafwell, 1906, and others.
- Produced and hosted original video series for online platforms, including EstroHaze Escapades, Books, Blunts and BS, and Toke Tarot.
- Moderated panel discussions featuring c-suite executive's on cannabis industry trends for companies including Women Grow, National Cannabis Festival, and Leafwell.
- Authored creative content for website, newsletter, and social media channels, increasing digital following by 20% MoM.
- Collaborate with freelance writers, CMS developers, and others to execute key content projects.
- Produced original, creative content for promotional advertisements and marketing materials.
Account Executive
GVM Communications
New York, New York
09.2020 - 06.2021
- Created unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions. Securing media placements in publications including Ganjapreneur and HuffPost.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
Marketing Strategist
Supernova Women
Oakland, CA
09.2020 - 02.2021
- Identified new opportunities for existing campaigns leading to increase website traffic and increase of holiday donors by 10%.
- Ensured that all marketing plans were delivered on time, to brand standards and budgets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Met deadlines, exceeding expectations and effectively rolling out Cannabis Equity Relief Fund (C.E.R.F.) campaign.
- Developed creative presentations, trend reports, kitted assets, and product data sheets
Social Media Manager & Editor
Black Enterprise
New York , NY
06.2015 - 02.2017
- Worked closely with the director of audience development and editors to optimize content calendar roadmaps across platforms to coincide with new marketing and event launches.
- Wrote, pitched, and edited multiple articles on breaking news and the cannabis trade, including Kind Financial and Microsoft, top cannabis entrepreneurs to watch, and the latest in social media marketing and entertainment.
- Created top trending content relevant to millennial audiences focused on lifestyle, cannabis entrepreneurs, and social media marketing.
- Interviewed celebrities and CEOs, including producer Ryan Leslie, Slack CEO Stewart Butterfield, Hip-Hop icon Common, and acclaimed actress Tasha Smith.
- Served as brand ambassador speaking and moderating panels, both nationally, and internationally and speaking with other media outlets including several appearances on iHeartradio’s The Breakfast Club.
- Developed integrated social media marketing campaigns with brands including Lexus, Prudential, and Hilton.
- Selected and moderated panel for the first-ever cannabis panel at the Black Enterprise Entrepreneurs Conference in 2016.
- Served as subject matter expert and brand ambassador on topics including cannabis, fashion, and social media marketing.
- Managed a team of three to generate original content and moderate online community members.
- Devised attention-grabbing headlines and summaries for articles.
- Assigned various topics and story concepts to twelve writers for coverage.
- Pitched content strategies and managed Slack asset acquisition.
Contributing Writer
Black Enterprise
New York, NY
03.2012 - 10.2013
- Responsible for finding unique story angles for local, regional, and national news stories.Identified audience needs and gaps in content, recommending new topics for content creation.
- Researched industry-related topics (combining online sources, interviews, and studies).
- Pitched and wrote viral content related to fashion and pop culture, leading to retweets and shares from influencers and celebrities including legendary entertainer RuPaul.
- Coordinated with subject matter experts for interviews and topic generation.
- Identified audience needs and gaps in content, recommending new topics for content creation.
- Researched industry-related topics (combining online sources, interviews, and studies).
- Pitched and wrote viral content related to fashion and pop culture, leading to retweets and shares from influencers and celebrities including legendary entertainer RuPaul.
- Coordinated with subject matter experts for interviews and topic generation.
Education
No Degree - Cannabis Industry
Canopy Boulder
Boulder, CO 02.2017 - 05.2017
Bachelor of Science - Merchandising
Marymount University
Arlington, VA 08.2002 - 05.2005
Skills
Interviewing skill
Teleprompter use
AP style expert
On-camera skills
Social media proficiency
Story development
Researching information
Excellent communication abilities
Strategic planning
Teamwork
Wordpress expertise
Blogging
Additional Information
- AWARDS , Trailblazer Award for Cannabis Advocacy
Certification
Influencer Marketing
Timeline
Influencer Marketing
09-2021
Senior Account Executive
KCSA Strategic Communications
07.2021 - Current
Account Executive
GVM Communications
09.2020 - 06.2021
Marketing Strategist
Supernova Women
09.2020 - 02.2021
Leading and Working in Teams
01-2018
No Degree - Cannabis Industry
Canopy Boulder
02.2017 - 05.2017
Co-founder and Editor
EstroHaze
08.2016 - Current
Social Media Manager & Editor
Black Enterprise
06.2015 - 02.2017
Contributing Writer
Black Enterprise
03.2012 - 10.2013
Bachelor of Science - Merchandising
Marymount University
08.2002 - 05.2005