Sisi Ye
Montreal,QC
Summary
Dynamic strategic leader and Chief of Staff at Athena Club with a proven track record in scaling high-growth consumer brands. Expert in strategic planning, cross-functional execution, and operational alignment across product, marketing, business development, and supply chain. Spearheaded initiatives that drove brand growth, improved positioning, and accelerated product launches. Adept at crafting high-impact communications and navigating complex stakeholder environments. Known for blending creative instinct with analytical rigor to help teams move fast and build intentionally.
Overview
9
9
years of professional experience
Work History
Chief of Staff
Athena Club
Montreal, QC
07.2021 - Current
- Strategic advisor to the Co-CEOs, shaping company priorities, driving business decisions, and leading key initiatives across product development, growth, and operations
- Partner with VP- and Director-level leads across marketing, brand, product, supply chain, and retail to align strategy, identify gaps, and accelerate execution
- Play a central role in product lifecycle planning, from early-stage R&D alignment to launch timelines, cross-functional coordination, and post-launch performance tracking
- Develop and own high-impact communications including investor decks, board materials, and internal business updates, translating business performance into strategic insights
- Serve as a cross-functional integrator, ensuring seamless collaboration across departments and keeping the company operating at high velocity
- Deeply embedded in Athena Club’s consumer and brand strategy, contributing to decision-making on product roadmap, channel expansion, pricing, and positioning
Director, Brand Marketing
Sheertex
Montreal, QC
08.2019 - 07.2021
- First full-time marketing hire at a high-growth DTC e-commerce brand; contributed to 10x revenue growth over two years
- Wore multiple hats across brand, email, creative, e-commerce, and merchandising—managing cross-functional teams of 5–10 direct reports
- Led a full brand overhaul in collaboration with Red Antler, overseeing implementation across creative, packaging, and digital experience
- Oversaw all e-commerce photo and video production, delivering over 1000 new assets post-rebrand and managing ongoing content creation
Marketing Specialist
foodora
Montreal, QC
08.2016 - 08.2019
Education
Bachelor of Arts - Marketing
McGill University
Montreal05-2016
Skills
- Executive & Cross-Functional Leadership: Strategic planning, cross-departmental alignment, executive communications, board/investor materials, decision-making support
- Marketing & Brand Strategy: Brand positioning, visual identity, content strategy, paid digital (Meta, Google), SEO, affiliate, lifecycle/email marketing, and omni-channel campaign development
- E-Commerce & Growth: Product launches, merchandising, CRO, Shopify Plus, Lightspeed, sprint management, and web optimization
- Creative & Production Oversight: Studio management, creative direction, asset production (photo/video), and brand implementation
- Additional: Event & experiential marketing, PR, and partnerships
- Languages: English (fluent), French (intermediate)
Timeline
Chief of Staff
Athena Club
07.2021 - Current
Director, Brand Marketing
Sheertex
08.2019 - 07.2021
Marketing Specialist
foodora
08.2016 - 08.2019
Bachelor of Arts - Marketing
McGill University
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