Sivane Kalfon
New York
Summary
Creative video content producer with expertise in short-form videos for social media platforms. Proven ability to transform ideas into polished content within tight deadlines. Background in digital marketing and training from New York Film Academy enhances storytelling skills and performance-driven approach. Experienced in engaging business-minded audiences and utilizing AI tools for innovative content delivery.
Overview
5
5
years of professional experience
Work History
Creative Video Producer
ATTN.
New York
04.2025 - Current
- Developed timely video concepts for Instagram page, Facts for Peace, inspired by current events.
- Utilized AI tools to enhance visual experimentation and rapidly iterate on hooks and pacing.
- Created publish-ready content, including captions and aspect ratio variants, for daily release.
- Managed all concept development and scripting in collaboration with influencers.
- Sourced footage and assets while providing creative direction to editors through Frame.io.
Production Assistant
SLATE CINEMA
New York
10.2024 - 04.2025
- Edited short-form videos for Instagram and TikTok to meet campaign objectives.
- Supported hybrid productions with on-set lighting and editorial workflow assistance.
- Prepared exports, caption files, and versioned cuts for social media platforms.
- Facilitated location scouting while managing gear during production shoots.
- Captured behind-the-scenes footage to boost brand visibility and audience engagement.
Digital Content Creator
MEDADOM
Paris
03.2021 - 03.2023
- Executed growth marketing initiatives to enhance recruitment of healthcare professionals.
- Created diverse multimedia content for social, web, and email platforms, driving audience engagement.
- Directed timely informational campaigns throughout pandemic to support community awareness.
- Applied SEO and video metadata techniques to boost content visibility and search rankings.
Education
Filmmaking Diploma -
NEW YORK FILM ACADEMY
01-2024
BA - Communications
REICHMAN UNIVERSITY (IDC Herzliya)
01-2020
Skills
- Video strategy: Develop and execute multi-platform content plans aligned with funnel and performance goals
- Creative direction: Skilled in scripting, storyboarding, guiding editors via Frameio for brand-aligned output
- AI video prompting: Veo3, Midjourney, Kling; rapid adoption of Runway, Pika, and other next-gen tools
- Video editing tools: Adobe Premiere Pro, Avid Media Composer, After Effects, CapCut
- On-set production: camera operation, lighting setup, sound recording, crew coordination, shoot scheduling, and production support
- Workflow: Google Suite, Microsoft Office, Canva, caption/SRT export, managing hybrid productions under tight deadlines
- Languages: Fluent in English and French, with strong written and verbal communication
Creative Projects
Wrote and directed an original short film exploring the relationship between technology and human empathy, managing the full production lifecycle from casting and location scouting to filming, editing, and delivery. Oversaw a small crew, coordinated shoot schedules within budget constraints, and completed editing and color grading using Premiere Pro and Avid Media Composer.
Timeline
Creative Video Producer
ATTN.
04.2025 - Current
Production Assistant
SLATE CINEMA
10.2024 - 04.2025
Digital Content Creator
MEDADOM
03.2021 - 03.2023
Filmmaking Diploma -
NEW YORK FILM ACADEMY
BA - Communications
REICHMAN UNIVERSITY (IDC Herzliya)
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