Sivon Collinge
Speculator,NY
Summary
Brand strategy leader with 17+ years of experience repositioning and rebranding scaling companies.
Specializes in corporate brand strategy, positioning, and go-to-market alignment for growth-stage and regulated businesses. Known for building brand foundations, digital infrastructure, and narratives that support scale, talent acquisition, and long-term brand equity.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Head of Brand & Corporate Marketing (Remote)
Cliffco Mortgage Bankers
11.2023 - Current
- Lead company-wide brand strategy and corporate marketing for a rapidly scaling independent mortgage bank, overseeing brand positioning, narrative, and digital presence
- Partner closely with executive leadership to define brand vision and long-term positioning during a period of accelerated growth
- Directed the redesign and relaunch of the corporate website, establishing a scalable brand and digital foundation to support recruiting, credibility, and future GTM initiatives
- Following the rebrand and website launch, the organization experienced growth from ~$400M to ~$750–800M+ in annual revenue, expansion from 86 to 160 employees, and licensing growth from 23 to 32 states
- Improved website and organic performance, including 174% growth in total users, 172% growth in new users, 92% growth in returning users, and 56% increase in organic traffic year over year
- Expanded organic search visibility from 32 to 400+ keywords and increased indexed pages and referring domains, strengthening long-term brand discoverability
- Supported talent acquisition and brand credibility efforts, contributing to the attraction of top-producing loan officers following the rebrand
- Currently leading the development of GTM advertising and omnichannel lifecycle initiatives, including email marketing, retargeting, and AI-assisted content and optimization strategies
Creative Director (Remote)
Meadowbrook Financial Mortgage Bankers
03.2023 - 10.2023
- Brought in to stabilize and elevate brand consistency during a period of organizational transition
- Implemented Total Expert CRM to support scalable marketing operations and improved workflow alignment
- Designed and launched the company’s first intranet, centralizing internal resources and communications
- Redesigned corporate marketing materials to establish a cohesive and professional brand system
- Supported leadership with market research, campaign ideation, and strategic insights
Creative Director (Remote)
Family First Funding
09.2021 - 03.2023
- Led a $210K+ enterprise-wide rebrand for a $2B+ mortgage lender, establishing the company’s first centralized brand identity and positioning framework
- Partnered with executive leadership to define mission, vision, values, and audience personas aligned with long-term growth and acquisition readiness
- Directed and scaled a 20+ person cross-functional team across brand, marketing, social, video, events, and copywriting
- Led the redesign and relaunch of the corporate website, driving measurable improvements in engagement, user retention, and acquisition across key audience segments
- Built and launched a company-wide intranet platform, achieving 88% adoption, 30K+ content views, and sustained cross-department engagement
- Established scalable creative operations and workflows, reducing turnaround times to 2–3 days and improving team productivity
- Oversaw the redesign of 200+ print and digital assets, increasing marketing asset adoption and brand consistency across the organization
Regional Marketing Manager (Hybrid)
Family First Funding
Rockaway, New Jersey
07.2020 - 09.2021
- Led regional marketing operations across multiple branches, managing a $70K monthly budget and a team of marketing coordinators and a videographer
- Partnered with executive leadership to improve marketing efficiency, operational structure, and brand consistency across regions
- Directed recruitment, testimonial, and brand video initiatives supporting regional growth and market credibility
Founder & Brand Strategist
TRU57
Philadelphia, Pennsylvania
01.2016 - 01.2020
- Founded and led a brand strategy studio supporting clients across real estate, media, entertainment, financial services, and consumer brands
- Built and repositioned brands end-to-end, partnering with founders and executive teams on positioning, identity systems, messaging frameworks, and go-to-market creative
- Led the full brand build for Coronato Property Group, contributing to 300% business growth through cohesive brand foundations
- Created and scaled Wait, Am I an Adult Now?, a content-first brand and podcast, producing 107 episodes, achieving ~10,000 downloads, and driving 1000% month-over-month audience growth at peak
- Designed all branding, visual identity, and distribution strategy for the podcast, earning Spreaker 'Featured of the Week' recognition and enabling sponsorships and live events
- Led digital brand strategy for Fools Roll, generating 52,000+ impressions and 14,900+ video plays through targeted social and paid media campaigns
- Developed research-led brand messaging and high-performing creative campaigns for Subaru of Cherry Hill, delivering 200K+ impressions, 6,000+ clicks, and CTRs exceeding automotive benchmarks
- Executed brand-aligned media campaigns for La Mega 105.7FM, increasing listenership, engagement, and follower growth across key demographics
Education
BBA - Marketing
Temple University
Philadelphia, PASkills
- Brand Strategy
- Rebranding
- Brand Positioning
- Corporate Marketing
- Go-To-Market Strategy
- Brand Architecture
- Messaging and Narrative
- Digital Experience Strategy
- Website Strategy
- SEO & Content Strategy
- Executive Stakeholder Partnership
- Marketing Infrastructure
- Omnichannel Marketing
- Lifecycle & Email Marketing
- AI-Assisted Marketing
- Team Leadership
- Cross-Functional Collaboration
- Digital Marketing
- Creative Direction
- Team Leadership
- Market Research
- Campaign Management
Certification
Vanderbilt University Certificate: Prompt Engineering for ChatGPT
Timeline
Head of Brand & Corporate Marketing (Remote)
Cliffco Mortgage Bankers
11.2023 - Current
Creative Director (Remote)
Meadowbrook Financial Mortgage Bankers
03.2023 - 10.2023
Creative Director (Remote)
Family First Funding
09.2021 - 03.2023
Regional Marketing Manager (Hybrid)
Family First Funding
07.2020 - 09.2021
Founder & Brand Strategist
TRU57
01.2016 - 01.2020
BBA - Marketing
Temple University