Siya Qi
Vernon Hills,IL
Summary
Seasoned Director with background in strategic planning, creative problem-solving, and brand building. Known for driving program growth by developing efficient as well as culturally sensitive strategies and fostering beneficial partnerships. Demonstrated abilities in problem solving, decision making, and communication skills to influence key stakeholders. Proven record of delivering innovative solutions and achieving organizational goals.
Overview
13
13
years of professional experience
Work History
Director, Precision Engagement
Pennsylvania State University College of Medicine
Chicago, IL
09.2023 - Current
- Lead and oversee the Precision Engagement team in the planning, implementation, monitoring, retention, and evaluation of multiple medical research programs from start to finish.
- Recruit, train, supervise, evaluate, and mentor team members to ensure their programmatic and career success.
- Host national and regional conferences, as well as meetings, to strengthen partnerships with elected officials, health-care providers, community leaders, Principal Investigators, and C-suite members from federal organizations.
- Collaborate with the leadership team on budget planning and management.
- Build a national network that is accessible to and trusted by interested participants, to enroll in health research programs.
- Identify potential opportunities to maximize the impacts of programs through relationship-building and collaboration with key internal and external stakeholders.
- Develop IRB protocols, and ensure adherence to regulations based on approved protocols.
Director, Precision Engagement
University of Chicago Medicine
Chicago, IL
08.2022 - 08.2023
- Led and oversaw the Precision Engagement team in project planning, implementation, monitoring, retention, and evaluation.
- Addressed distrust, mistrust, and rebuilt trust, as well as reputation, through creative campaigns that are culturally sensitive, via collaboration with trusted community leaders and media platforms.
- Collaborated with national organizations and influencers with diverse backgrounds on social media and local campaigns that reinforced the values of various research programs.
- Worked with researchers and community leaders to turn scientific facts and findings into creative, culturally sensitive campaign content.
- Expanded the national partnership network from 22 partners to 25 partners, with a presence in 40 states, to reach hard-to-reach audiences.
Senior Program Manager
University of Chicago Medicine
Chicago, IL
04.2021 - 08.2022
- Started a video campaign to better reach and speak to the target audience through engaging, creative content.
- Managed the planning, implementation, and evaluation of engagement and promotional strategies to target the audience.
- Led the development of marketing and promotional strategies and projects to maximize the impact of programs on both local and national levels.
- Adapted strategies and created new projects that speak to the behavior and essential needs of the target audience during COVID-19.
- Expanded the reach and impact of the health research program by doubling the number of partners from 11 to 22, nationwide.
- Trained team members on pivotal programmatic skills and partner management tasks.
- Identified opportunities for program expansion and improvements, and developed strategies based on the needs.
- Led communication between leadership, C-suites at federal agencies, and cross-functional teams in order to ensure the successful delivery of projects.
- Hosted national and regional conferences and meetings with internal and external stakeholders, elected officials, health care providers, and community leaders on key program initiatives.
Program Manager
University of Chicago Medicine
Chicago, IL
12.2019 - 04.2021
- Created marketing and engagement strategies to educate and enroll hard-to-reach community members in government-funded health research programs.
- Developed promotional assets that speak to the needs of the target audience through various topics and creative approaches.
- Hosted national conferences that gathered nationwide community leaders together for education, program milestone discussions, and precise marketing strategies for each target community.
- Built partnerships with internal and external stakeholders, health care providers, academic researchers, health care companies, community leaders, and staff members from federal and state organizations.
Copy and Content Writer Intern
Qingmo Advertising Agency
Chengdu, China
06.2012 - 07.2014
- Researched the target audience's interests, behaviors, and needs to create various marketing strategies.
- Collaborated with designers and marketing teams to develop creative concepts for campaigns.
- Wrote persuasive copy tailored to target audiences across multiple channels, including social media campaigns.
- Created content for promotional materials such as brochures, flyers, and newsletters that speak to the needs of the target audience.
- Participated in project planning, design, implementation, and evaluation.
- Gathered data from surveys, interviews and other sources to inform content development strategy.
Education
Bachelor of Arts - Advertising
Sichuan Normal University
Chengdu, China06-2014
Master of Science - Community Development
University of California, Davis
Davis, CA06-2019
Skills
- Relationship building
- Strategic planning
- Program management
- Decision-making
- Problem-solving
- Stakeholder engagement
- Content development
- Trust building and maintaining
- Story pitching
- Market analysis
- Brand strategy
- Creative direction
Timeline
Director, Precision Engagement
Pennsylvania State University College of Medicine
09.2023 - Current
Director, Precision Engagement
University of Chicago Medicine
08.2022 - 08.2023
Senior Program Manager
University of Chicago Medicine
04.2021 - 08.2022
Program Manager
University of Chicago Medicine
12.2019 - 04.2021
Copy and Content Writer Intern
Qingmo Advertising Agency
06.2012 - 07.2014
Bachelor of Arts - Advertising
Sichuan Normal University
Master of Science - Community Development
University of California, Davis
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