Siyun Liu
New York,NY
Summary
Strategic marketing and creator partnerships professional with 6+ years of experience building social-first brands, managing influencer campaigns, and executing creator-led projects across the U.S. and Asia. I’ve driven $5M+ revenue through content and paid strategy, and supported major music projects including Jim Jones’s BET Awards 2025 campaign and Jello Rio’s North America tour.
I also maintain strong relationships with top Chinese agencies—including 泰洋川禾 and 二咖—and LA-based TikTok agencies such as BaiTu and NBCN, giving me direct access to high-quality creator networks across both markets. Fast, resourceful, and collaborative, I excel at turning cultural insights into scalable creator strategy and high-performing campaigns.
Overview
6
6
years of professional experience
Work History
Artist & Talent Campaign Manager /Content Strategist
Freelance Projects
, Los Angeles / International
09.2023 - Current
- Managed on-site coordination and global rollout for hip-hop artist Jim Jones during BET Awards Week 2025: handled talent scheduling, brand activations, press coordination, social campaigns, and ensured timely delivery of all digital and PR assets.
- Led a comprehensive campaign and touring marketing for artist Jello Rio’s 2024 North America tour (6 cities). Responsibilities included label and agency liaison, weekly project reviews, content planning, release scheduling, tour-driven catalog/streaming pushes, and cross-team coordination spanning management, production, and marketing.
- Built and maintained relationships with top-tier agencies—both in China (e.g., major agencies such as 泰洋川禾, 二咖) and the U.S. (e.g. LA-based TikTok agencies such as BaiTu and NBCN provide direct access to high-quality influencer and creator networks.
- Produced commercials for brands like Salomon, Air Jordan, etc.
- Conducted production meetings at each stage to discuss project status, objectives, and related concerns.
- Safeguarded consistency throughout shooting and editing.
- Completed all post-production tasks, including quality assurance reviews, editing videos, and adding graphics.
Growth & Content Marketing Lead
Belovely Shoe
Los Angeles, California
03.2023 - 01.2025
- Founded and grew a social-first women’s fashion brand from 0 to over $5 million in sales using a strategy built on creator collaborations, short-form content, paid ads, livestream commerce, and affiliate marketing.
- Managed full-cycle content production, covering scripting, video shoots, editing, and post-production; optimized content formats for different platforms and audience segments to maximize engagement and conversions.
- Led influencer and affiliate partnerships, negotiated contracts, briefed talent, launched UGC and livestream campaigns, and monitored performance KPIs to refine marketing strategy.
- Coordinated cross-department operations, including design, logistics, community management, and customer service—demonstrating strong project-management skills across functional teams. Led creative team meetings to share ideas and bring actionable plans to fruition.
- Designed work that strongly communicated the brand narrative, goals, and concepts.
- Proposed concepts using rough sketches, storyboards, or mood boards.
- Managed writers, artists, designers, and project managers with a hands-on approach to successfully accomplish daily work and special projects.
Creative Producer /Social Media Consultant
Temper Media
Los Angeles / International, CA
01.2020 - 2024
- Established a boutique creative agency providing content, video, and brand-collaboration services to fashion, lifestyle, and music clients.
- Directed over 15 music- and fashion-driven campaigns involving influencer collaborations, video production, social content drops, and cross-cultural execution (US ↔ Asia).
- Delivered creative direction, on-set supervision, content editing, and final deliverables, while managing budgets and collaborator networks.
- Advised clients on global content strategy, social positioning, and cross-market audience targeting—leveraging a deep understanding of youth, music, and pop culture trends. Met with department heads to translate goals from concept to completion.
- Developed the overall aesthetic of the film set, in line with the director's vision.
- I worked closely with the creative team to develop a concept that would bring the story to life visually, and collaborated with the art department to select and source the necessary props and set pieces.
Education
Master of Arts - Film And Media Production
New York Film Academy, New York
New York, NY06.2018
Bachelor of Arts - Production Design
Xi'an Academy of Fine Arts
Xian, China07.2017
Skills
- Graphic arts design, Adobe Photoshop and Illustrator
- Video editing software
- Spreadsheet and presentation tools
- Social media strategy
- Event planning
- Creator partnerships
- Influencer negotiations
- Content development
- Campaign management
- Project coordination
- Budget management
- Performance analysis
- Trend analysis
- Cultural insights
- TikTok, Instagram, RedNote, and YouTube expertise
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Affiliations
- Recognized by the U.S. government as an extraordinary talent in creative production and marketing (O-1, EB-1).
- Music video & commercial projects received festival recognition and industry accolades.
- Featured in cross-cultural campaigns and artist collaborations across North America and Asia.
Timeline
Artist & Talent Campaign Manager /Content Strategist
Freelance Projects
09.2023 - Current
Growth & Content Marketing Lead
Belovely Shoe
03.2023 - 01.2025
Creative Producer /Social Media Consultant
Temper Media
01.2020 - 2024
Master of Arts - Film And Media Production
New York Film Academy, New York
Bachelor of Arts - Production Design
Xi'an Academy of Fine Arts