SJ Cho
Puyallup,WA
Summary
One of the most memorable moments from the start of my sales career in 2013 came when I asked my sales manager why he chose me over other candidates with traditional telecom experience. His answer was truly defining: 'SJ, your resume showed years of experience as a youth and college pastor.' If you can inspire belief and commitment for something people can't physically touch, feel, or taste, then you can sell anything. He was right. That unique perspective allowed me to quickly surpass quotas by three to six times, and, critically, empower every single team member to reach their full potential. It taught me that real sales is about building profound belief and value, a principle I've applied to consistently drive exceptional results and elevate teams ever since.
Overview
13
13
years of professional experience
Work History
Sales Manager/National Social Media Recruit director
Safe Haven Security ADT Authorized Dealer
Tacoma, WA
09.2017 - Current
- Converted 65% of prospects from lukewarm leads with a cancellation rate of 5-9%.
- Achieved between 150% and 337% of sales goals for ADT home security subscriptions.
- Closed new customers through cold leads and serviced existing accounts to drive referrals.
- Participated in training sessions to remain informed about product developments.
- Promoted a personal social media brand using innovative marketing strategies on Snapchat and TikTok.
- Generated annual revenue between $250,000 and $400,000 through direct and indirect recruiting efforts.
- Monitored daily sales performance with the team, adjusting strategies to exceed targets.
- Provided on-site demonstrations and tailored training sessions to expand sales opportunities.
Retention Account Manager
Comcast
Fife, WA
04.2015 - 07.2017
- Achieved record-breaking performance, exceeding monthly RGUs by 150% and establishing a national record of 102 Xfinity Home Security sales monthly.
- Accomplished a national record of 108 Xfinity Home Security sales per month (1,350% above the average expectation of 8).
- Cultivated strong client relationships through in-depth needs analysis and tailored solution development, surpassing sales targets.
- Proactively resolved complex customer inquiries, maintaining positive account relationships and contributing to high client retention rates.
- Conducted competitive analysis regularly to inform strategic adjustments, ensuring market advantage and optimizing sales tactics.
- Analyzed customer feedback and complaint data to identify trends, driving process improvements and enhancing service quality.
Regional Sales Manager
Telecell Metro PC by T Mobile
Kent, WA
01.2014 - 03.2015
- Orchestrated monthly sales operations across 25 regional stores, including comprehensive bookings forecasts, strategic priority setting, and pipeline management.
- Achieved a 190%-319% increase in profits and revenues across all 25 regional stores by designing and implementing robust sales programs, staffing, and training initiatives.
- Optimized return on investment (ROI) through data-driven, targeted promotions, and strategic, value-added product offerings.
- Identified and leveraged emerging market trends to drive the successful introduction and sales of new goods and services.
- Increased regional revenue through the development and execution of profitable pricing structures and strategic discount plans.
- Elevated team productivity and morale by deploying practical training methodologies and motivational strategies across all locations.
- Fostered seamless inter-regional collaboration by establishing clear communication protocols and organizing regional sales meetings to facilitate best practice sharing.
Sales Associate
T-Mobile
Tacoma, WA
01.2013 - 01.2014
- Achieved 'Top Sales Representative' status within two weeks of training, ranking among highest performers for 2 to 3 months.
- Converted 60% of outbound call contacts into in-store customers, exceeding 10% conversion rate expectation.
- Surpassed accessories sales goals, achieving 600-1200% of targets through expert product knowledge.
- Assisted customers with product selection and addressed service inquiries effectively.
- Collaborated with team members to achieve sales goals.
- Resolved customer issues and provided effective solutions.
- Educated customers on device features and usage techniques.
- Helped customers find specific products, answered questions, and offered product advice.
- Handled customer complaints in a professional manner.
- Worked with fellow sales team members to achieve group targets.
Education
Bachelor of Arts (B.A.) - Leadership
Faith Seminary
TacomaSkills
- Lead conversion
- Problem solving
- Negotiation tactics
- Time management
- Team collaboration
- Sales engagement techniques
- Territory sales management
- Sales coaching
- Performance coaching
- Rapport and relationship building
- Sales operations
- Account management
- Continuous improvements
- Process optimization
- Exceeds sales goals
- Fortune 500 company sales background
- Consultative sales
- Solution selling
- Data analysis
Languages
- Korean
- English, Native
Languages
Korean
Professional
Timeline
Sales Manager/National Social Media Recruit director
Safe Haven Security ADT Authorized Dealer
09.2017 - Current
Retention Account Manager
Comcast
04.2015 - 07.2017
Regional Sales Manager
Telecell Metro PC by T Mobile
01.2014 - 03.2015
Sales Associate
T-Mobile
01.2013 - 01.2014
Bachelor of Arts (B.A.) - Leadership
Faith Seminary