Shane Kjellenberg
Mill Valley,CA
Summary
I am a Marketing specialist with 5 years of experience helping brands increase revenue and market share through targeted advertising, social and email campaigns, SEO, site optimization, PPC Campaigns market research, and more.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Follett School Solutions
09.2022 - 02.2024
- Created and managed Google Ads campaigns.
- Developed HubSpot forms, landing pages, and lead tracking.
- Developed and implemented UTMs and links for GA4, Salesforce and HubSpot tracking integrations.
- Oversaw interactions with external vendors to guarantee punctual delivery of assets for digital marketing projects.
- Conducted SEO research for landing page creation, PPC campaigns and website optimizations.
- Analyzed user webpage experience with Crazy Egg and optimized pages for UX.
- Presented reports on digital media performance via PPT, with metrics pulled from GA4, Salesforce Marketing Cloud and HubSpot.
Digital Marketing Specialist
Cisco
05.2021 - 07.2022
- Responsible for assisting in lead generation for Cisco's Collaboration Suite, primarily through events, webinars, a newsletter, ABM, email campaigns & cadences as well as social promotion
- Worked directly with sales from conception to execution to create webinars, and both in-person and hybrid events, for a global audience.
- Spearheaded the creation of a newsletter to disseminate an aggregate of all customer-facing events for sales knowledge and promotion. This led to hundreds of increased LinkedIn shares and event registrations.
Digital Marketing Specialist/Project Manager
BizLibrary
02.2020 - 03.2021
- Managed Google & Bing Ads accounts as well as third-party CPL efforts: Two Ads overhauls were completed, the first of which led to a 100%+ increase in users and a 20%+ increase in new users
- Managed remarking display and YouTube campaigns.
- Aggregated, assigned, and approved assets for vendor promotions using Wrike. Ensured timely delivery and maintained vendor relationships
- Monthly metric and performance analysis for search and vendor promotions with insights pulled from Salesforce and Google Analytics. Presented metrics quarterly
Paid Search Specialist
True Media
01.2019 - 02.2020
- Created, managed, reported on and optimized Google and Bing Ads campaigns across search, YouTube, and display networks. Clients industries ranged from B2B and Industrial to Education and Non-Profit.
- Created and proposed budget recommendations, reach and volume estimates, RFPs, and A/B ad tests.
Education
Bachelor of Journalism - Emphasis of Strategic Communications
University of Missouri - Columbia
Columbia, MO2018-12
Skills
- Google Analytics
- Google & Bing Ads
- Metric Analysis and Reporting
- Email Marketing
- SEO and Site Optimization
- HubSpot
- Salesforce
- Crazy Egg & Hot Jar
Certification
- Multicultural Studies Certification - University of Missouri
- Google Ads Search
- Advanced SEO Certification - Simplilearn
- SEO Certification - HubSpot
- Google Ads Display
- Google Analytics 4
Accomplishments
- Merit based salary increases:
-True Media: 2019
-BizLibrary: 2021
-Cisco: Dec. 2021 & June 2022
Timeline
Digital Marketing Specialist
Follett School Solutions
09.2022 - 02.2024
Digital Marketing Specialist
Cisco
05.2021 - 07.2022
Digital Marketing Specialist/Project Manager
BizLibrary
02.2020 - 03.2021
Paid Search Specialist
True Media
01.2019 - 02.2020
Bachelor of Journalism - Emphasis of Strategic Communications
University of Missouri - Columbia
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