Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Certification
Languages
Personal Information
Languages
Timeline
Generic
Sk.Md.Enamul Karim

Sk.Md.Enamul Karim

The Bronx,NY

Summary

Results-driven Strategic Planner, Business Analyst, and Product Management Expert with 7+ years of experience in the smartphone, gadget, and tech accessories industry. Proven expertise in sales strategy, business planning, product selection, and after-sales service. Skilled in onboarding global brands, managing national distributors, and optimizing marketing campaigns to drive revenue growth. Strong leadership in customer support, e-commerce expansion, and cross-functional team management. Focused on data-driven decision-making, market expansion, and maximizing business efficiency.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Chief Product Planning Officer

Riversong Technologies LTD
04.2023 - Current

National Distributor Management

  • Oversaw and managed the National Distributor for Bangladesh, ensuring smooth operations and sales growth.
  • Provided strategic guidance and support to help the distributor achieve sales targets through online and offline campaigns.

Product Selection & Market Strategy

  • Selected key products from Riversong’s extensive portfolio (smartwatches, TWS, power banks, headphones, Bluetooth speakers, VR headsets, VR glasses, etc.) for the Bangladesh market.
  • Conducted market analysis to determine demand-driven product selection and pricing strategies.

Sales & Brand Team Onboarding

  • Led the sales and brand teams, ensuring they effectively supported and managed the National Distributor.
  • Provided training and resources to enhance distributor performance and brand positioning.

Marketing Development Fund (MDF) Management

  • Managed and controlled MDF funds for market activities, including:POSM (Point of Sales Materials) distribution
    Digital marketing campaigns
    Retail activations and branding efforts
  • Ensured optimal fund utilization for maximum brand exposure and sales impact.

After-Sales Support & Cost Optimization

  • Monitored FFR (Field Failure Rate) and worked with after-sales teams to minimize costs while ensuring smooth customer support.
  • Implemented strategies to enhance customer satisfaction and service efficiency.

Sales Growth & Pricing Strategy

  • Maintained year-end sales growth by setting strategic objectives for market expansion.
  • Developed and implemented pricing strategies for upcoming product launches to ensure competitiveness and profitability.
Key Achievements:

✔ Successfully managed National Distributor operations, increasing brand presence and sales.
✔ Optimized MDF fund usage, driving high-impact marketing activities.
✔ Implemented cost-control measures for after-sales, improving efficiency.
✔ Led sales and brand teams to enhance distributor relationships and market reach.
✔ Strategically planned new product launches, ensuring competitive pricing and successful market entry.

Chief Product and Technology Officer

DxG Distribution & Technologies Limited
01.2022 - 03.2023

New Brand Onboarding & Distribution Expansion

  • Identified and onboarded global tech brands for distribution in Bangladesh, including OneMore, Amazfit, Xiaomi, Riversong, Boat, Tagg, and Energizer.
  • Evaluated and negotiated distribution agreements to expand product portfolios.

Market Research & Product Selection

  • Conducted market trend analysis to select the best-suited smartphones, gadgets, and tech accessories for the Bangladesh market.
  • Assessed consumer demand, competitor offerings, and pricing strategies to ensure optimal product selection.

Product Strategy & Planning

  • Developed product roadmaps for upcoming launches based on local market needs.
  • Defined pricing strategies and positioning for new product categories.
  • Worked closely with sales and marketing teams to align strategies for maximum market penetration.

Marketing & Campaign Management

  • Led campaign approvals and aligned strategies with brand partners to ensure effective product promotions.
  • Oversaw the marketing team to implement high-impact campaigns across digital and retail platforms.
  • Ensured each brand’s budget was effectively allocated for advertising, promotions, and retail activations.

New SKU Development & Launch Execution

  • Planned and executed new product launches, ensuring smooth market entry and maximum visibility.
  • Coordinated with brand partners, sales teams, and distribution channels to ensure successful rollouts.
Key Achievements:

✔ Successfully onboarded multiple global brands, enhancing DX Distribution’s product portfolio.
✔ Optimized product selection strategies, improving sales and market presence.
✔ Ensured efficient budgeting and campaign execution, maximizing ROI on marketing spend.
✔ Spearheaded new SKU planning and launch strategies, driving business growth.

Strategic Planning Consultant

Invariant Technologies LTD
05.2021 - 12.2021
  • Identified new market opportunities for e-commerce through trend analysis, leading to increased ecommerce sales growth over time.
  • Delivered timely reports on project progress, allowing senior management to make informed decisions regarding resource allocation and strategy refinement.
  • Established strong relationships with clients, fostering long-term collaboration and securing repeat business.
  • Developed valuable partnerships with external vendors, negotiating favorable contract terms for mutual benefit.
  • Collaborated with cross-functional teams to execute successful product launches and meet sales goals.
  • Create a customer friendly UI/UX layout for Website & app

Lead Business Analyst

SEBL LTD Authorized distributor of Xiaomi
06.2020 - 04.2021
  • Assigned tasks to associates, staffed projects and updated all involved parties to enhance optimal business flow.
  • Synthesized current business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes.
  • Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
  • Diminished process gaps and encouraged optimal productivity by closely supervising workflow of claims analysts and mail clerks.
  • Drafted quarterly and yearly reports on company financial metrics to assess successes and account for deficiencies.

Lead Business

Quickfix Ltd Authorized partner of xiaomi
06.2018 - 04.2021
  • Creating Quickfix as a After sales company with existing SEBL service employee.
  • Built partnerships with diverse internal teams and sales, finance and operations departments to streamline processes.
  • Assessed call center trends to identify improvement opportunities and devise forward-thinking approaches to better align processes with intended results.
  • Exceeded team goals and collaborated with staff members to implement customer service initiatives.
  • Researched and corrected regular, advanced and long-standing customer concerns to promote company loyalty.
  • Works closely with xiaomi global team & implemented service process to ensure highest customer satisfaction ratio.
  • Making Xiaomi After sales service No 1(Red Quanta 2019 Q3) in Bangladesh by achieving 90% achieving same day TAT.

Manager After Sales Service

SEBL LTD National distributor of xiaomi
10.2016 - 06.2018
  • Founding Xiaomi Bd's after sales service team
  • Created & developed strong operational & technical team
  • Developed a hassle free customer experience by implementing ideal process , policy & Product knowledge education
  • Created the concept of customer service ERP.
  • Exceeded team goals and collaborated with staff members to implement customer service initiatives.
  • Trained and regularly mentored associates on performance-oriented strategies and customer service techniques.

Research Analyst

Nielsen
02.2015 - 05.2016
  • Helped team meet regulatory requirements by coordinating documentation and filings.
  • Evaluated potential subject participants to assess suitability for planned studies.
  • Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
  • Analyzed statistical data using both modern and traditional methods.
  • Collected data on competitors, consumers and marketplace and consolidated data into presentations and reports.
  • Developed macros, special formulas and other actions to produce reliable and consistent statistical reviews.
  • Organized paperwork, including participant-informed consent waivers and research scope documentation.

Education

Secondary School Certificate -

Maheshpur High School

Higher Secondary School Certificate -

Jessore City College

BBA - Business Study

SouthWest University
Dhaka, Bangladesh
07-2014

Skills

  • After Sales & customer support
  • Strategic Development
  • Business Workflow Mapping
  • Quantitative Predictive Analysis
  • Product planning & pricing
  • Industry Benchmark Assessment
  • Comprehensive Business Strategy Development
  • Digital Marketing
  • Brand Promotion Training
  • Sales Strategy & forecast

Accomplishments

📌 After-Sales Service

✔ Established Xiaomi Bangladesh’s after-sales service team, implementing seamless operational processes to improve customer experience.
✔ Achieved 90% same-day turnaround time (TAT), making Xiaomi's after-sales service rank #1 in Bangladesh (Red Quanta 2019 Q3).
✔ Reduced Field Failure Rate (FFR) by optimizing after-sales support, minimizing costs, and ensuring efficient customer service.
✔ Developed customer service ERP systems to streamline service requests and issue resolution.

📌 Sales Strategy & Distribution Management

✔ Successfully onboarded multiple global brands for Bangladesh, including OneMore, Amazfit, Xiaomi, Riversong, Boat, Tagg, and Energizer, expanding the product portfolio.
✔ Led sales teams to consistently achieve and exceed revenue targets by implementing data-driven sales strategies and optimizing product placement.
✔ Designed and executed high-impact online and offline sales campaigns to boost distributor sales performance.
✔ Strengthened distributor relationships by providing strategic guidance and sales support, leading to increased market penetration.

📌 Marketing & Brand Development

✔ Managed and controlled Marketing Development Funds (MDF), ensuring strategic POSM distribution, digital campaigns, and retail branding.
✔ Spearheaded successful product launch campaigns, driving brand visibility and maximizing customer engagement.
✔ Developed pricing and promotional strategies that enhanced market competitiveness and increased sales volume.
✔ Aligned sales and marketing efforts to drive customer acquisition and retention.

📌 Business Planning & Strategy

✔ Conducted in-depth market research and trend analysis to optimize product selection and pricing strategies.
✔ Built long-term business strategies that resulted in consistent year-over-year sales growth.
✔ Designed go-to-market (GTM) strategies for new product launches, ensuring smooth market entry and strong positioning.

📌 E-Commerce & Digital Sales

✔ Launched and expanded e-commerce channels for tech products, increasing direct-to-consumer sales.
✔ Collaborated with online marketplaces and retailers to boost digital sales performance through targeted promotions.
✔ Implemented data-driven marketing strategies to maximize ROI on digital campaigns.

📌 Customer Support & Experience

✔ Implemented customer service policies that significantly improved customer satisfaction and brand loyalty.
✔ Trained and mentored teams on customer-first approaches, leading to enhanced service efficiency and retention rates.
✔ Established feedback loops and data analytics to continuously improve customer experience and service delivery.

Languages

  • English

  • German

Certification

  • Risk Management

  • Strategic Management

Languages

2,5

Personal Information

Title: Business Analyst SEBL LTD

Languages

English
Full Professional
Bengali
Native or Bilingual
Hindi
Limited Working

Timeline

Chief Product Planning Officer

Riversong Technologies LTD
04.2023 - Current

Chief Product and Technology Officer

DxG Distribution & Technologies Limited
01.2022 - 03.2023

Strategic Planning Consultant

Invariant Technologies LTD
05.2021 - 12.2021

Lead Business Analyst

SEBL LTD Authorized distributor of Xiaomi
06.2020 - 04.2021

Lead Business

Quickfix Ltd Authorized partner of xiaomi
06.2018 - 04.2021

Manager After Sales Service

SEBL LTD National distributor of xiaomi
10.2016 - 06.2018

Research Analyst

Nielsen
02.2015 - 05.2016

Higher Secondary School Certificate -

Jessore City College

Secondary School Certificate -

Maheshpur High School

BBA - Business Study

SouthWest University
Sk.Md.Enamul Karim