Sky Abdullah
Los Angeles,CA
Summary
Versatile content and influencer specialist with a background in copywriting, content management, and influencer marketing. Experienced in crafting bold, engaging brand messaging and overseeing content production across digital platforms. Skilled in managing influencer collaborations from outreach to execution, coordinating brand partnerships, and organizing high-impact influencer events. Passionate about driving brand engagement, fostering meaningful influencer relationships, and executing seamless campaigns that resonate with target audiences.
Overview
3
3
years of professional experience
Work History
Senior Content Manager
FINESSE US STUDIOS
Los Angeles, USA
04.2022 - Current
- Lead content strategy, enhancing team creativity and aligning messaging for brand growth
- Managed influencer collaborations from outreach to execution, ensuring seamless partnerships and brand alignment.
- Coordinated and executed influencer events, handling guest lists, logistics, and brand activations to maximize engagement.
- Oversaw influencer content creation, ensuring brand messaging, aesthetics, and campaign goals were met.
- Developed influencer outreach strategies, identifying and connecting with key creators to drive brand visibility.
- Negotiated influencer contracts and deliverables, ensuring clear expectations and ROI-driven results.
- Monitored influencer campaign performance, tracking engagement metrics and optimizing future collaborations.
- Managed influencer gifting and PR send-outs, curating personalized experiences that strengthened brand relationships.
- Created compelling copy for influencer campaign briefs and brand messaging, ensuring a cohesive and impactful narrative.
- Analyze metrics to refine content performance, ensuring alignment with business objectives
- Optimize content distribution, enhancing audience engagement through data-driven strategies
- Monitor industry trends to implement innovative approaches, driving brand awareness
- Manage contracted talent and all content
- Planned and executed brand awareness events
- Lead creative campaigns, boosting brand visibility with data-driven strategies
Education
High School Diploma -
Sequoia High School
Redwood City, CA05-2016
Skills
- Content Strategy
- Creative Campaigns
- Event Planning
- SEO Optimization
- Digital Marketing
- Social Media Analytics
- Influencer Collaboration
- Brand Strategy
- User Engagement
- Trend Analysis
- Community Building
- Copywriting
- Social Media Strategy
- Networking
- Social media growth
- Audience Engagement
- Affiliate marketing
References
References available upon request.
Timeline
Senior Content Manager
FINESSE US STUDIOS
04.2022 - Current
High School Diploma -
Sequoia High School
Similar Profiles
Tolu GbelaTolu Gbela
Project Coordinator/Administrative Manager at Finesse StudiosProject Coordinator/Administrative Manager at Finesse Studios
Lani SinclairLani Sinclair
Financial Advisor at Finesse & AssociatesFinancial Advisor at Finesse & Associates
Cael KingCael King
Trade Assistant at Finesse Finish Painters & Roof RestorationTrade Assistant at Finesse Finish Painters & Roof Restoration