Skylar Evans
Fresno,CA
Summary
Proficient graphic designer and reliable team member with expertise in logos, marketing materials, website design, strong communication skills and the ability to adapt to various work environments. Demonstrates a track record of success in providing comprehensive business services to corporate clients. Efficiently handles modifications, requests, and feedback from colleagues, clients, and vendors while understanding the needs of all parties involved. Adaptable in adjusting work style to fit different projects and effectively managing multiple assignments within tight deadlines.
Overview
8
8
years of professional experience
Work History
Lead Designer and Marketing Operations Manager
Haffner's
04.2023 - 08.2024
- Optimized website performance through data-driven user experience improvements and SEO best practices.
- Developed print materials such as brochures, banners, and signs.
- Evaluated analytics data to make informed decisions about future design strategies and improvements.
- Implemented robust analytics tools to measure campaign success and inform future marketing decisions.
- Boosted public relations efforts to enhance company reputation and foster positive media coverage.
- Established design guidelines to maintain brand consistency across all platforms and touchpoints.
- Collaborated with developers to implement responsive designs that adapt seamlessly across devices.
- Put together videos for social media, advertising, and informational purposes.
- Used Adobe products to create images and layouts.
- Stayed current on industry trends, applying best practices in both UI/UX design methodologies.
- Initiated regular critiques with team members as a platform for open feedback, collaboration, and continuous improvement.
Small Business Owner
SkyBeauty and Mariposa Beauty
01.2019 - 01.2024
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
- Strengthened company reputation by consistently meeting or exceeding customer expectations in terms of quality products/services offered.
- Consulted with customers to assess needs and propose optimal solutions.
- Started SkyBeauty during the pandemic, stopped in 2021, rebranded as Mariposa Beauty in 2023
- Sold stock and made to order nails, lip gloss, and eyelashes through Etsy, Instagram, and Snapchat
- Completed all Marketing, nail creation, customer engagement, packing, and shipping.
Lead Designer and Photographer
Three Suns
01.2017 - 01.2022
- Primary photographer, video editor, and content creator for older sisters' art and mural business
- Established design guidelines to maintain brand consistency across all platforms and touchpoints.
- Managed junior designers, providing guidance and mentorship for professional growth.
- Developed print materials such as brochures, banners, and signs.
- Built corporate brands by designing cohesive looks between elements.
- Applied knowledge of production to create high-quality images.
- Created digital image files for use in digital and traditional printing methods.
- Graphic preparation for merchandising in photoshop.
Education
High School Diploma -
Wayland
Wayland, MA06.2022
Skills
- Video/Photo Production and editing
- Branding strategies
- Usability Testing
- Motion graphics
- Teamwork and Collaboration
- Analytical Thinking
- Logo design
- Strategic Thinking
- Digital graphics
- Project Management
- Website Design
- Adobe Creative Suite
- Social Media Marketing
- Content Creation
- Presentation Design
Languages
Spanish
Native or Bilingual
Portuguese
Native or Bilingual
French
Professional Working
Timeline
Lead Designer and Marketing Operations Manager
Haffner's
04.2023 - 08.2024
Small Business Owner
SkyBeauty and Mariposa Beauty
01.2019 - 01.2024
Lead Designer and Photographer
Three Suns
01.2017 - 01.2022
High School Diploma -
Wayland
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