Skylar Hunter
Lake Elsinore,California
Summary
Communications professional prepared to drive impactful strategies and initiatives. Proven ability to develop and implement communication plans that align with organizational goals. Known for collaborative approach and adaptability in dynamic environments. Skilled in strategic planning and content development.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Internal Communications Strategist
Riot Games
03.2022 - Current
- Developed and executed comprehensive communication strategies to enhance brand awareness and community engagement.
- Collaborated with cross-functional teams to align messaging across multiple platforms and initiatives.
- Led crisis communication efforts, crafting timely responses and managing stakeholder communication effectively.
- Analyzed audience insights to refine messaging strategies, improving engagement rates significantly.
- Mentored junior team members on best practices in communications strategy and campaign execution.
- Established metrics for measuring communication effectiveness, driving continuous improvement in outreach efforts.
- Collaborated with executive leadership on strategic messaging and positioning initiatives.
Business Analyst/Videographer
Tripepi Smith & Associates
07.2019 - 03.2022
- Conduct, develop and execute communications activities to assist clients
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations
- Assessed impact of current Social Media business processes on users and stakeholders and evaluated potential areas for improvement
- Met with stakeholders to establish favorable business relationships and support mutually beneficial interests
- Managed service projects from start to finish by finding partners, making detailed plans and executive projects
- Developed campaigns to increase public awareness of Public Agency clients and engage customers
- Generated and implemented media pitches such as promotional videos, graphic design projects and livestream services (webinars, virtual conferences)
- Diversified and enhanced website pages and social media platforms to boost reach.
- Planned and executed internal and external marketing events.
- Managed team calendars and scheduled events for multiple staff members.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Supervised interns in social media post development and online copywriting.
- Operate as videographer telling stories through imagery and editing
- Set up for shots according to production schedules, weather and lighting conditions and available equipment
- Collaborated with team members to develop content and message of over 100 hours of footage
- Storyboarded films and recorded over 100 hours of footage for over 20 projects
- Set up technical details of over 100 shots, including lighting and sound
- Produced original video content by working collaboratively with producers, designers and art specialists to facilitate multimedia production
Public Relations Specialist
City Of Lake Forest
09.2017 - 07.2019
- Project lead responsible for 2019 refresh and redesign of City Website
- Managed relationships with vendors and maintain contracts for website hosting, photography services, graphic design, printing, and social media archiving
- Redesigned, and implemented new City monthly E-Newsletter resulting in increase of 2,000 new subscribers from previous number of 10,000 to 12,000 subscribers with average click rate of 30% and open rate of 23% well above industry average
- Developed method and technology to broadcast City Council meetings on Facebook Live using Wirecast Live stream technology achieving goal of live public commentary during City Council meetings
- Filmed, edited, and released weekly video series called Mayors Minute to reach average viewership of 1000 people on Facebook
- Managed software, hardware, and logistical aspects of audio production and video editing of City focused audio/visual projects
- Performed on location filming and photography using mirrorless camera systems
- Tended to edits of raw footage using Premiere, Photoshop, Lightroom and Audition editing software and systems
- Conceptualized video productions to create innovative marketing videos for City through commercial and short film formats
- Coordinated outreach for several City campaigns, community contests, and designed Annual Community Calendar
- Designed postcards, brochures, website content, photos, and animations using Powtoons, Adobe Photoshop, Canva, Adobe Illustrator and CivicPlus
- Conducted market and public opinion research related to company’s reputation and positioning among key stakeholder audiences
- Wrote and edited Press Releases, articles, web content, advertising copy, periodicals and publications for internal and external audiences
Public Relations Intern
City Of Lake Forest
09.2016 - 09.2017
- Planned and executed public communications initiatives such as community contests, City campaign initiatives, and annual city events
- Responded to public inquiries and media requests via telephone, social media, and email
- Leveraged technical resources to design and create campaign
deliverables, including e-mail invitations, articles and marketing videos
Education
Master of Arts - Public Relations/Image Management
Full Sail University
Winter Park, FL2015
Master of Arts - Film Studies
Chapman University
Orange, CA2014
Bachelor of Arts - Film Studies/Scriptwriting/Editing
California State University
Long Beach, CA2012
Skills
- Creative Writing
- Research
- Strong graphic and visual sense
- Audio Production
- Graphic Design
- Adobe Creative Cloud
- Facebook Insights
- Google Analytics
- Video editing
- Lighting
- Photography
- Internal communications
- Strategic messaging
- Crisis communication
- Stakeholder engagement
Accomplishments
CAPIO 2019 Award finalist and winner for Facebook Live City Council Meetings
FAA Licensed Drone Pilot
Certification
Hootsuite Social Marketing Certification
Constant Contact Certification
Twitter Flight School Video badge
Timeline
Internal Communications Strategist
Riot Games
03.2022 - Current
Business Analyst/Videographer
Tripepi Smith & Associates
07.2019 - 03.2022
Public Relations Specialist
City Of Lake Forest
09.2017 - 07.2019
Public Relations Intern
City Of Lake Forest
09.2016 - 09.2017
Master of Arts - Public Relations/Image Management
Full Sail University
Master of Arts - Film Studies
Chapman University
Bachelor of Arts - Film Studies/Scriptwriting/Editing
California State University