Skylar Kubas
Summary
Proven Media Executive at WFSB Channel 3 Eyewitness News/Gray Media, adept in digital marketing and campaign management. Leveraged multi-media strategies to enhance business growth, achieving significant engagement increases. Skilled in content development and SEO, with a knack for fostering client relationships and driving results through creative direction and target audience analysis.
Overview
3
3
years of professional experience
Work History
Media Executive
WFSB Channel 3 Eyewitness News/Gray Media
01.2024 - Current
- Develop cutting-edge marketing strategies designed to boost growth and engagement for businesses.
- Understands business's key performance indicators and identifies best solutions that will give you competitive edge.
- Coordinated online presence using web tools and social media channels.
- Provide solutions for every stage of the consumer journey from Broadcast or Streaming Television to SEO and Paid Search.
- Listen, identify the right solutions, build relationships and get results!
Sales Intern
WFSB Channel 3 Eyewitness News/Gray Media
04.2023 - 08.2023
- Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
- Learned the ins and outs of all of the different products we offer on both a local and national scale, to help grow businesses.
- Put together microsoft powerpoint presentations and excel spreadsheets to present to potential clients.
- Created sample commercial spots and creative ads using platforms such as Waymark, Canva, and Adobe.
Substitute Teacher, K-Eighth Grade
Ellington Public Schools
09.2021 - 01.2023
- Maintained day-to-day classroom management and discipline to promote learning initiatives.
- Upheld classroom routines to support student environments and maintain consistent schedules.
- Supervised lunchroom and recess activities.
- Followed classroom plans left by class teacher to continue student education and reinforce core concepts.
Education
Bachelor of Science - Sociology And Criminology
Louisiana State University
Baton Rouge, LA12.2023
High School Diploma -
Ellington High School
Ellington, CT06.2020
Skills
- Digital Marketing
- Multi-Media Strategies
- Campaign Management
- Social Media
- Creative Direction
- Advertising Campaigns
- Digital Content Management
- Target Audience Analysis
- Content Development
- Search Engine Optimization
- Search Engine Marketing
- Digital Media
- Content Creation
- Teamwork
- Organization
- Leadership
- Social Media Strategy
Timeline
Media Executive
WFSB Channel 3 Eyewitness News/Gray Media
01.2024 - Current
Sales Intern
WFSB Channel 3 Eyewitness News/Gray Media
04.2023 - 08.2023
Substitute Teacher, K-Eighth Grade
Ellington Public Schools
09.2021 - 01.2023
Bachelor of Science - Sociology And Criminology
Louisiana State University
High School Diploma -
Ellington High School
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