Skylar Muse
Orlando,FL
Summary
Experienced creative and strategic social media and marketing professional with over 5 years of expertise in content creation, brand storytelling, and digital engagement. Demonstrated skills in social media management, influencer collaborations, trend research, and PR across fashion, hospitality, entertainment, and lifestyle industries. Passionate about crafting captivating narratives, cultivating online communities, and devising social media strategies that captivate audience attention. Proficient in overseeing content production, scheduling, and optimizing campaigns to align with brand identity and current trends.
Overview
6
6
years of professional experience
Work History
Social Media Associate
Venus Fashion Inc
10.2024 - 01.2025
- Curated and managed daily content across social media platforms, driving brand engagement and growing online community presence
- Led content creation for social media campaigns, developing creative ideas and producing visual assets, including photoshoots and video shoots at the office and on location, to drive brand awareness and engagement
- Attended and assisted at campaign photoshoots, contributing to the creative direction and capturing high-quality content for promotional use
- Collaborated with the marketing team to develop and implement social media strategies, resulting in increased follower growth and higher engagement
- Engaged with followers, responding to comments and messages to build brand loyalty and enhance the customer experience
- Analyzed social media performance metrics, providing insights and recommendations to optimize content strategies and boost engagement
- Coordinated with influencers and brand ambassadors to create authentic partnerships, expanding brand reach and visibility
- Stayed updated on social media trends and emerging platforms, applying innovative strategies to maintain a competitive edge in the fashion industry
- Drove significant Instagram growth at VENUS, increasing total reach from 376,650 in October to 582,892 by December. Helped boost engagement rate, ensuring consistent improvement and stronger audience interaction over time.
Production Manager / Producer
PopBase
12.2023 - 10.2024
- Managed content production for Pop Base, the most engaging Twitter account and a leading Gen-Z news source for pop culture.
- Oversaw editing for newsletters published four times a week, ensuring accuracy, relevance, and alignment with Pop Base’s brand voice.
- Researched and explored new content avenues to expand reach and engagement across social platforms.
- Created pitch decks and strategic presentations to support content initiatives and brand collaborations.
- Assisted in scheduling social media editors for event coverage, ensuring real-time, high-quality reporting.
- Supervised social media editors, reviewing and refining their posts and content to maintain consistency and maximize engagement.
- Collaborated cross-functionally with editorial, design, and marketing teams to enhance content strategy and audience interaction.
Account Coordinator
NextJen PR
09.2023 - 10.2024
- Managed public relations efforts for 12 hospitality and restaurant clients, executing tailored strategies to enhance brand visibility and media coverage
- Developed and maintained relationships with media outlets and influencers.
- Coordinated cross-functional teams to deliver successful PR campaigns, ensuring timely execution and alignment with client goals
- Analyzed campaign performance metrics, providing insights and recommendations to optimize future strategies and drive client success
- Conducted influencer research and outreach, identifying key partners for collaborations and brand promotions.
- Led trend research to stay ahead of industry shifts, ensuring client strategies remained innovative and aligned with audience interests.
- Assisted in media outreach, drafting press materials, and securing coverage in top-tier publications.
Creative Director
Influencer
06.2023 - 10.2024
- Developed and executed creative strategies for influencer content, aligning with brand goals and audience preferences to maximize engagement and reach
- Analyzed campaign performance and audience insights, providing data-driven recommendations to optimize future content and elevate the influencer's brand presence
- Managed brand partnerships and collaborations, negotiating deliverables and ensuring successful integration of products and messaging into influencer content
Head of Marketing and Social Media
Von Sorella
08.2022 - 08.2024
- Come up with a Cohesive Social Media Plan and Gather Posts for Instagram re-branding
- Create and Format Instagram, Reels, Stories, and Posts
- Research and Reach out to Influencers for upcoming Fashion Collaborations and Events
- Research and Accumulate Media Lists in the Fashion Media Realm
- (Journalists, Stylists, Influencers)
- Reach out to Media Outlets about the brand of Von Sorella and upcoming events
- Give insight on future events and branding of Von Sorella, and how it can fit into the PR and Social Media Marketing plan
PR Intern
The Same Paige
05.2022 - 08.2022
- Drafted and wrote vibrant article pitches for various media outlets about story ideas including our clients
- Created Media clippings of our clients media placement based on our pitches to better see our work and grow our portfolio
- Kept our Media Reports up to date by creating a file that shows the media placements for our clients and the publication or influencers impressions
- Researched and created strong Media Lists that would best apply to a story or client and their product
- These would consist of Media or Influencers
Instagram Manager
Cliche Magazine
08.2021 - 08.2022
- Outreach for collaborations, interviews, and more
- Created Eye-catching Social Media Posts and Captions
- Engaged followers with what is new for ClichéMag
Writer
Cliche Magazine
03.2021 - 08.2022
- Pitched new article ideas
- Responsible for contacting creators, stylists, musicians, and photographers and setting up interviews
- Researched about interviewee to come up with stellar interview questions
Instagram Manager Intern
Cliche Magazine
10.2020 - 07.2021
- Created interesting posts and roundtable ideas for growing a Social Media Presence
- Responsible for contacting creators, stylists, musicians, and photographers through social media
- Grew Instagram from 50k to 112k
- Engaged followers with interactive story posts and hosting giveaways
Social Media
Cure Bowl
12.2019
- Created Eye-catching and engaging posts
- Responsible for taking photos of the events happening around the stadium, as well as the game
- Made Creative posts and designs to keep the viewers involved
Graphic Designer
Magic Curtain Productions
08.2019 - 01.2021
- Created graphic designs for all marketing campaigns
- Responsible for creating advertisement campaigns to provide theater goers with theater information
- Created Eye-catching Social Media Advertising for Classes and Productions
Social Media
Magic Curtain Productions
08.2018 - 01.2019
- Created posts for all marketing campaigns
- Responsible for posting advertisement campaigns to provide theater goers with theater information
Education
Bachelor of Science - Communications
University of Central Florida
Orlando, FL12.2022
Skills
- Canva
- Videography
- Editing
- Photography
- Trained in Microsoft Word
- Copywriting
- Experienced in Google Drive
- Market research
- Visual design
- Problem-solving
- Creative team leadership
- Storyboarding
- Planning Photoshoots (Location Scouting, Model Searches, etc)
Publications
Wrote and edited articles for ClichéMag, covering a range of topics in fashion, entertainment, and lifestyle. PR outlets would reach out regarding their clients for interviews, and it was my responsibility to either coordinate with our CEO or conduct and write the interviews myself.
Timeline
Social Media Associate
Venus Fashion Inc
10.2024 - 01.2025
Production Manager / Producer
PopBase
12.2023 - 10.2024
Account Coordinator
NextJen PR
09.2023 - 10.2024
Creative Director
Influencer
06.2023 - 10.2024
Head of Marketing and Social Media
Von Sorella
08.2022 - 08.2024
PR Intern
The Same Paige
05.2022 - 08.2022
Instagram Manager
Cliche Magazine
08.2021 - 08.2022
Writer
Cliche Magazine
03.2021 - 08.2022
Instagram Manager Intern
Cliche Magazine
10.2020 - 07.2021
Social Media
Cure Bowl
12.2019
Graphic Designer
Magic Curtain Productions
08.2019 - 01.2021
Social Media
Magic Curtain Productions
08.2018 - 01.2019
Bachelor of Science - Communications
University of Central Florida
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