I am a dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. I have a strong work ethic, effective communication skills, and an eagerness to contribute to a dynamic team.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Community Financial Systems Inc. - OneGroup
Syracuse, NY
01.2025 - Current
Developed marketing strategies for existing services, targeting specific industries for commercial insurance clients and prospects.
Created content for various social media platforms including Facebook, LinkedIn, Instagram, and YouTube.
Analyzed consumer behavior and market trends to create effective marketing campaigns.
Organized photo shoots and videography sessions for marketing initiatives.
Filmed and edited video content for use in corporate presentations, internal company announcements, and external digital media campaigns.
Worked with a team of Insurance specialists between OneGroup and the Syracuse Builders Exchange to plan events, maintain a list of 1000+ builders exchange members, providing a timely recurring risk management education based content plan, and analyzed eblast data to track prospects and clients engagment.
Developed engaging copywriting for website pages, blogs, newsletters, and other promotional materials.
Collaborated with the other subsidiaries of CFSI - BPAS, OneGroup, Nottingham Wealth, and Community Bank N.A. on various projects including videos for internal employee engagement campaigns, external videos for social media, external communications, media coverage, and more.
Marketing & Communications Assistant
OneGroup
Syracuse, NY
07.2022 - Current
Filmed and edited video content for use in corporate presentations, internal company announcements, and external digital media campaigns.
Maintained a comprehensive library of images, photos and videos used in marketing campaigns.
Collaborated with internal teams on developing effective communication strategies for various projects.
Worked with a team of Insurance specialists between OneGroup and the Syracuse Builders Exchange to plan events, maintain a list of 1000 builders exchange members, keep an organized content plan, and analyze eblast data to track prospects and clients engagement.
Developed engaging copywriting for website pages, blogs, newsletters, and other promotional materials.
Volunteer
Clayton Poker Run
Clayton, NY
07.2019 - 07.2024
Volunteered to help with special events and programs by checking in participants and giving directions.
Volunteered for five years for the 1000 Islands Charity Poker Run with organizations helping fundraise for Make-A-Wish, and granted a wish at the event each year.
Organized and developed content for Facebook and Instagram, while increasing audience engagement to encourage attendance, and highlighting sponsors of the event.
Utilized social media platforms to market the upcoming Poker Run.
Provided support in developing content and assets used on the 1,000 Islands Charity Poker Run's social media accounts.
Marketing Intern
Polaris Business Solutions
Auburn, NY
12.2021 - 01.2022
Reviewed and analyzed a vast potential client roster to effectively promote the Acumatica System.
Attended meetings to give updates on the potential client roster, and shared input on plans for follow up mailers.
Education
Bachelor of Science - Business Marketing And Management
Registered Nurse, Medical-Surgical Unit at Health Carousel- Upstate Medical UniversityRegistered Nurse, Medical-Surgical Unit at Health Carousel- Upstate Medical University