Skylarr Mitchell
Atlanta,GA
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
2
2
years of professional experience
Work History
Cab President
Campus Activities Board
2023.04 - Current
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Represented organization at industry conferences and events.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Marketing Assistant Student A Fairs Assistant
Jackson State Work-study
2022.08 - Current
- Researched, brainstormed, and generated creative ideas and marketing campaigns.
- Created and implemented original content for social media platforms.
- Prepared reports on promotional activities and campaigns.
- Utilized time tracking software for accurate project and time management.
- Developed strategies, improving on existing and past marketing e forts.
Graphic Designer Student A Fairs Assistant
Jackson State Work
2022.08 - Current
- Used visual concepts to illustrate brand values and client visions.
- Developed creative collateral in alignment with brand vision and client requirements.
- Used Adobe Creative Suite and Google Suite tools to synthesize, emphasize and clarify information for print and digital use
- Balanced creativity and technical requirements to achieve objectives.
- Implemented creative strategies to enhance visual appeal of marketing campaigns.
VICE PRESIDENT of Promotions
Campus Activities
2022.04 - 2023.04
- Inspected layouts and advertising copy and edited scripts, audio, video, and other promotional material for adherence to specifications
- Conferred with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
- Monitored and analyzed marketing programs, optimizing campaigns to improve ROI.
- Oversaw media management software and CRM, supporting utilization of essential communications tools.
- Analyzed market trends and identi ed potential new markets.
- Measured and monitored performance of marketing campaigns and deliverables, adjusting to deliver stated objectives and outcomes.
MARKETING ASSISTANT
Jackson State University
2022.01 - Current
- Experienced professional for creating innovative campaigns and a knack for data analysis
- Proven success in developing and executing marketing strategies as well as managing digital projects
- Offers excellent organization and communication skills and the ability to think outside the box
- Highly skilled in managing multiple projects and a proven ability to develop innovative strategies for promoting products and services
- Skilled in SEO/SEM, copywriting and social media management
- Highly experienced professional with developed skills for leading successful campaigns and promotions
- Adept at generating creative strategies to drive consumer engagement with top brands
Skee Week Chair
Alpha Kappa Alpha Sorority, Inc
2022.02 - Current
- Oversaw event day tasks and responded to last-minute changes and challenges.
- Negotiated and secured favorable contracts with vendors and suppliers.
- Designed and managed event timelines to meet deadlines.
- Participated in pre-event meetings to review expectations and resolve last-minute issues with customers.
- Created and maintained event expenditures and budgets, timelines, and vendor and supply orders.
Social Media Marketing Manager & Graphic Designer
Alpha Kappa Alpha Sorority, Inc - Gamma Rho Chapter
2022.02 - Current
- Maintained well-organized digital ling system and backups to reduce data loss.
- Maintained updated knowledge of industry techniques and technologies related to digital communication.
- Managed daily posts across social media platforms to increase Facebook, Twitter, and Instagram engagement.
- Generated content ideas to engage target audiences and increase followers.
- Built and ran social media campaigns, aligning with corporate brand strategy.
- Maintained social media calendar, supporting brand identity while tapping into seasonal moments and appropriate trends.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
Director of Communications and Media Relations
Campus Activities Board
2021.05 - Current
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Wrote content for press releases, website and social media campaigns.
- Coordinated and directed public relations activities to align with corporate strategic goals.
- Collaborated with internal stakeholders to design strategies for messaging and communications.
Education
High School Diploma -
Westlake High School
Atlanta, GA05.2020
Bachelor of Arts - MEDIA PRODUCTION CANDIDATE
Jackson State University
05.2024
Skills
- Script Writing
- Camera Operating
- Editing
- Photography
- Videography
- Market Research
- Employee Training
- Sales Expertise
- Digital Content Generation
- Business Planning
- Event Planning
- Public Speaking
- Graphic designer
- Business Development
Accomplishments
- Campus Activities Board
- Jackson , MISSISSIPPI
- April 2021 - April 2022
- Managed daily posts across social media platforms to increase Facebook, Twitter, and Instagram engagement.
- Built and ran social media campaigns, aligning with corporate brand strategy.
- Generated content ideas to engage target audiences and increase followers.
Timeline
Cab President
Campus Activities Board
2023.04 - Current
Marketing Assistant Student A Fairs Assistant
Jackson State Work-study
2022.08 - Current
Graphic Designer Student A Fairs Assistant
Jackson State Work
2022.08 - Current
VICE PRESIDENT of Promotions
Campus Activities
2022.04 - 2023.04
Skee Week Chair
Alpha Kappa Alpha Sorority, Inc
2022.02 - Current
Social Media Marketing Manager & Graphic Designer
Alpha Kappa Alpha Sorority, Inc - Gamma Rho Chapter
2022.02 - Current
MARKETING ASSISTANT
Jackson State University
2022.01 - Current
Director of Communications and Media Relations
Campus Activities Board
2021.05 - Current
High School Diploma -
Westlake High School
Bachelor of Arts - MEDIA PRODUCTION CANDIDATE
Jackson State University
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