Skyler Curtis
San Antonio,TX
Summary
Motivated and detail-oriented Marketing Specialist with a recent degree in Marketing from The University of Texas at San Antonio. Possessing a solid foundation in digital marketing, market research, and brand management, complemented by hands-on experience in social media strategy, content creation, and data analysis. Demonstrated ability to develop and execute marketing campaigns that drive engagement and achieve business objectives. Adept at leveraging analytical skills to interpret market trends and optimize campaign performance. Eager to contribute fresh perspectives and innovative ideas to a dynamic marketing team.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Techmasters
San Antonio, TX
01.2023 - 11.2023
- Conducted market research and analysis to identify target audiences and market trends, providing valuable insights for strategic decision-making.
- Assisted in the development and implementation of marketing strategies to promote brand awareness and drive customer engagement.
- Demonstrated flexibility and willingness to take on new tasks and projects as needed to support the company's objectives and organizational goals.
- Conducted competitor analysis and industry research to identify trends and opportunities for strategic differentiation.
- Conducted market research and analysis to identify target audiences and market trends, providing valuable insights for strategic decision-making..
- Assisted in the implementation of digital marketing strategies, including email marketing, social media advertising, and search engine optimization (SEO).
- Demonstrated flexibility and willingness to take on new tasks and projects as needed to support the company's objectives and organizational goals.
- Conducted competitor analysis and industry research to identify trends and opportunities for strategic differentiation.
- Contributed creative ideas and insights to brainstorming sessions, offering fresh perspectives.
Customer and Marketing Lead
StrongPhysiquez
San Antonio, TX
09.2018 - 08.2020
- Supported email marketing efforts by helping to draft, edit, and send newsletters, leading to a 58.1% increase in open and click-through rates.
- Conducted basic market research and competitive analysis to inform marketing strategies and campaign development.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Assisted in the creation and scheduling of engaging social media content across platforms such as Instagram, Facebook, and TikTok, increasing overall engagement by 74.3%.
- Supported email marketing efforts by helping to draft, edit, and send newsletters, leading to a 58.1% increase in open and click-through rates.
- Conducted basic market research and competitive analysis to inform marketing strategies and campaign development.
- Collaborated with the marketing team to monitor and analyze digital campaign performance, providing actionable insights to improve future campaigns.
- Implemented tracking codes onto websites in order to accurately measure affiliate activity.
Sales Lead
Lululemon
San Antonio, TX
08.2017 - 08.2018
- Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Contributed to visual merchandising efforts by creating eye-catching displays that showcased products effectively and enticed shoppers to make purchases.
- Managed conflict resolution with dissatisfied customers professionally, resulting in improved customer retention rates.
- Engaged with customers to build rapport and loyalty.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Developed comprehensive training programs to enhance team members'' product knowledge and sales skills.
Education
BBA - Marketing
The University of Texas At San Antonio
San Antonio, TX12-2023
Skills
- Social Media Management
- Market Analysis
- Digital Marketing
- Branding
- Promotional planning
- Sales Strategies
- Digital advertising
- Influencer Marketing
- Content Creation
- Project Support
- Data Analytics
Timeline
Marketing Specialist
Techmasters
01.2023 - 11.2023
Customer and Marketing Lead
StrongPhysiquez
09.2018 - 08.2020
Sales Lead
Lululemon
08.2017 - 08.2018
BBA - Marketing
The University of Texas At San Antonio
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