Skyler Nornes
Spokane,WA
Summary
Versatile marketing specialist with expertise in email marketing, social media growth, persuasive copywriting, and AI-driven marketing strategies. Demonstrated ability to excel in both traditional and digital marketing. Skilled in conversion rate optimization (CRO) and strategic project management to drive engagement and deliver impactful results. Passionate about developing high-impact campaigns and marketing plans that align with company goals and client objectives.
Overview
8
8
years of professional experience
Work History
Senior Marketing Specialist
Specialty Food Partners
11.2022 - Current
- Developed and executed a comprehensive multi-channel marketing outreach strategy to engage buyers, sales teams, and suppliers, leveraging email campaigns, social media, and targeted outreach to drive lead generation and conversions.
- Built and launched the company’s entire social media presence from the ground up, overseeing strategy, creative direction, content creation, and copywriting, resulting in increased brand awareness, engagement, and customer acquisition.
- Designed and optimized high-converting sales email campaigns that generated millions in revenue, utilizing A/B testing, audience segmentation, and compelling copy to maximize open and conversion rates.
- Tracked and analyzed key performance metrics, providing actionable insights that improved engagement rates, lead generation, and overall marketing performance.
- Collaborated cross-functionally with sales, business development, and creative teams to align marketing efforts with company goals, driving consistent growth and brand positioning.
Marketing Specialist
Quinnox
08.2020 - 11.2022
- Created documentation outlining research findings for use by project managers and other marketing staff to make accurate decisions about future plans.
- Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
- Tracked key metrics and developed spreadsheets and data models to change marketing efforts accordingly.
- Created A/B testing for email campaigns resulting in 20% increased engagement rate for clicks and opens
- Wrote engaging and successful marketing, advertising and website copy.
Sales Associate
Epic Mountain Gear
08.2017 - 12.2017
- Answered customer questions regarding sizing, accessories and proper care for merchandise.
- Coordinated large events with 10,000+ customers per weekend, enhanced company recognition and collaboration in ski community
- Enhanced product presentation and promotional material displays, working alongside retail representatives.
Education
Bachelor of Arts - Operations Management
University of Colorado At Boulder
Boulder, CO05-2019
High School Diploma -
Steamboat Mountain School
Steamboat Springs, CO05-2015
Skills
- Email Marketing & Campaign Strategy
- Persuasive Copywriting & Content Development
- Strategic Project Management & Execution
- AI-Driven Marketing & Automation
- SEO & SEM – Search engine optimization and paid search strategies
- Conversion Rate Optimization (CRO) & Performance Analysis
- Social Media Marketing & Brand Growth
Timeline
Senior Marketing Specialist
Specialty Food Partners
11.2022 - Current
Marketing Specialist
Quinnox
08.2020 - 11.2022
Sales Associate
Epic Mountain Gear
08.2017 - 12.2017
Bachelor of Arts - Operations Management
University of Colorado At Boulder
High School Diploma -
Steamboat Mountain School
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