Slate Schwertner
Austin,Texas
Summary
Industry-savvy Influencer Marketing Manager with in-depth knowledge and understanding of YouTube, TikTok, Twitch, and Kick with proven commitment to producing results. Increases brand perception through building and maintaining best-in-class influencer strategies and programming.
Overview
8
8
years of professional experience
Work History
Sr Community and Influencer Manager
PTW
12.2022 - Current
- Developed and implemented community strategy from scratch for unannounced project with goal of 100,000 users by end of year
- Created simplified feedback loop, providing dev team with direct feedback from community and giving community updates straight from devs
- Managing team of 18 individuals from teams of Moderation, Content Curation, and Games Masters, ensuring a safe community, relevant content, and consistent community interaction
- Working alongside marketing for paid promotion on community events that include competitions, casual and hardcore tournaments, and giveaways
- Crafted and executed ambassador program to promote internal projects at PTW across Twitch, TikTok, YouTube and Instagram
- In charge of all influencer campaigns, providing PTW with knowledge of influencer relations and building campaigns that include diverse creators of all sizes that fit product.
Content Creator
Nelstar15
07.2015 - Current
- Maintained and ran personal broadcast channel of daily gaming commentary on Twitch.TV, growing to over 12.5k followers in under 6 years
- Participated in various creator events and sponsored activities over the course of 6 years promoting games, beer, supplements, etc
- Developed content schedule to coincide with full-time work, maximizing engagement time and growth.
Global Influencer Manager
Aspyr Media
03.2022 - 10.2022
- Revamped Aspyr’s influencer strategy, resulting in over $150,000 saved in influencer costs on MythForce’s launch, with only 3 weeks lead time
- Altered approach to Discord, resulting in increase in community messages, member retention, and decrease in negative comments
- Lead change of Aspyr’s brand voice on social, creating more human, player friendly tone while increasing engagement and gaining over 3,000 followers on Twitter in 3 months
- Represented Aspyr Media at GCX in Orlando, resulting in formation of relationships of content creators across all tiers, including DrLupo, Darkness429, CBGrey, KingGothalion, and more
- Began development of Aspyr Partner program that would reward creators with revenue sharing, exclusive items, access to events, and local happy hours
- Managed and developed copy for social profiles across Twitter, Facebook, LinkedIn, and Instagram, while changing approach to social to include more direct interaction with influencers to build relationships.
Sr. Manager, Influencer and Content Partnerships
ION
07.2021 - 03.2022
- Help creative teams in development of influencer strategies, building upon prior experience to position clients’ campaigns for success
- Lead gaming team in discovery of influencers for various campaigns, utilizing “right fit” strategy from Square Enix to maximize ROI of clients’ investment
- Assist creative and accounts in building interpersonal relationships with clients and influencers to streamline overall process of activating and recapping campaigns
- Manage team of influencer managers to assist in campaign management, strategy development, and creator discovery
- Assist in training and development of reporting team in gaming strategy and discovery
- Take lead in various areas for gaming focused clients such as contract development, creator outreach, content review, copy and talking point development, and strategy deck construction.
Head of Influencer Relations, NA/LATAM
SQUARE ENIX
12.2019 - 07.2021
- Overhauled Square Enix’s influencer strategy for NA/LATAM – making the brand more approachable and welcoming to creators of all sizes
- In conjunction with community, worked to reignite partner program – identifying key creators and fans to work alongside for every release, thus building and developing communities of creators for each title
- Developed GTM campaign for influencers within overall brand plans to effectively market games to existing and out of reach audience demographics, resulting in consistent Top 10’s on Twitch and 1 million+ views on YouTube
- Created and managed Outriders and Avengers’ Ambassador programs, collection of over 400 content creators and community members acting as evangelists for titles
- Managed events for community and content creators in a virtual setting to increase engagement across the board in the form of tournaments, giveaways, and competitions
- Spearheaded paid influencer campaigns, managing agencies and marketing teams to fulfill overarching marketing goals.
Head of Influencer Relations, Global
505 GAMES
10.2017 - 11.2019
- Developed and implemented 505 Games partner program, collection of 150 content creators, to be utilized for individual launches guaranteeing coverage
- Coordinated coverage of over 12 game launches, peaking at over 45k viewers and in Top 5 on Twitch and combined to average over 500k views per game on YouTube
- Developed strategy for effectively discovering and choosing paid promotion via content creators, saving more time for earned content promotion
- Coordinated with Community Managers to operate Twitch streams, developing unique community around 505 Games channel
- Hosted weekly streams and launch streams for releasing titles and 505 Games back-catalogue.
Education
B.A. English -
LAMAR UNIVERSITY
Beaumont, Texas05.2012
Skills
- Influencer Strategy and Development
- Influencer Discovery and Campaign Execution
- Influencer Campaign Scaling
- Social Media Platforms
- Content Strategies
- Video Production
- Content Development
Timeline
Sr Community and Influencer Manager
PTW
12.2022 - Current
Global Influencer Manager
Aspyr Media
03.2022 - 10.2022
Sr. Manager, Influencer and Content Partnerships
ION
07.2021 - 03.2022
Head of Influencer Relations, NA/LATAM
SQUARE ENIX
12.2019 - 07.2021
Head of Influencer Relations, Global
505 GAMES
10.2017 - 11.2019
Content Creator
Nelstar15
07.2015 - Current
B.A. English -
LAMAR UNIVERSITY
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