Smita Dutta
Business Analyst
Suffolk,VA
Summary
Graduate student with Master of Science in Business Analytics with prior experience interning in fast-past, global market organizations. Currently seeking an opportunity to develop innovative technology solutions and utilize my analytical skills which include SQL, Tableau and Python.
Overview
4
4
years of professional experience
1
1
Certification
4
4
years of post-secondary education
Work History
Business Analyst (Project)
Blue Ridge Medical Center
07.2023 - 08.2023
- Achieved a 20% increase in predictive accuracy for changes in heart rate and FocusCalm scores through advanced classification and regression models
- Created insightful visualizations and dashboards using Tableau and powerBI based on client data that included sociodemographic statistics for 14 hospital patients
- Utilized Microsoft SQL server to conduct comprehensive data analysis on the dataset alongside using Python, Tableau, and excel to derive data-driven insights
- Captured the requirements in a business requirement documentation
Product Specialist
BYJU'S – Educational Technology
07.2021 - 09.2021
- Collaborated with cross-functional teams to employ data-driven decision-making to improve product outcomes, resulting in a remarkable 20% improvement in customer satisfaction
- Improved learning experience by conducting user surveys and feedback sessions, successfully decreasing the average time for users to become proficient with the product
- Applied functional knowledge and experience to enhance the performance of product campaigns and initiatives, contributing to overall product improvement.
Marketing Business Analyst
Travel Companion-Travel And Tourism B2B
06.2019 - 12.2020
- Conducted in-depth data analysis using various analytical tools and techniques, including SWOT, PESTEL, and PORTER's five forces analyses, to identify process improvement opportunities with a revenue increase of 10%
- Conducted market research, leading to a 12% increase in customer satisfaction scores
- Improved operational efficiency by optimizing the distribution network, achieving a substantial 15% reduction in transportation costs
- Designed and implemented ad hoc data reports utilizing Microsoft Excel and Tableau to provide actionable insights for process improvement initiatives
Education
Master of Science - Business Analytics
William & Mary, Mason Business School
Williamsburg, VA 08.2022 - 08.2023
Bachelor of Business Administration -
Jamia Hamdard University
New Delhi,India 07.2016 - 07.2019
Skills
- Technologies: Gurobi, Big Data-Hadoop, Cloud Platform, AWS-S3, JIRA
- Languages: Python, SQL, R, DAX
- Databases: Microsoft SQL server
- Soft skills: Effective communicator and presenter
- BI Tools: Tableau, PowerBI, SEO
- Business Tools: Microsoft Office Suite, SAP, Salesforce, Visio
- Analytical Skills: Project Management, Operational & Statistical Analysis
- ETL tools: Alteryx
Certification
- Google Ads-Certification
- Big Data Fundamentals with Pyspark
Timeline
Business Analyst (Project)
Blue Ridge Medical Center
07.2023 - 08.2023
Master of Science - Business Analytics
William & Mary, Mason Business School
08.2022 - 08.2023
Product Specialist
BYJU'S – Educational Technology
07.2021 - 09.2021
Marketing Business Analyst
Travel Companion-Travel And Tourism B2B
06.2019 - 12.2020
Bachelor of Business Administration -
Jamia Hamdard University
07.2016 - 07.2019
- Google Ads-Certification
- Big Data Fundamentals with Pyspark
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