STEPHANIE MEDINA
Marketing Manager
San Diego,CA
Summary
An innovative sales and marketing professional with success across a variety of industries from tech, to e-commerce, manufacturing and education. A true passion for brand building, and a history of selling premium products in high end markets. Utilizes data to guide business decisions, marketing strategy, increase revenue, and achieve goals. A customer-centric approach and clear communication ensures a positive client experience, building trust, loyalty and lasting partnerships.
Overview
20
20
years of professional experience
Work History
TERRITORY SALES MANAGER
IVYSTONE & CMA GIFTS
San Diego, CA
05.2022 - 05.2024
- Spearheaded field sales and marketing for multiple wholesale manufacturers, increasing brand affinity and new clients by 100%, through strategic partner relationship management and effective brand value communication.
- Increased average deal size by upselling additional products and services to existing and prospective clients.
- Managed sales pipeline effectively by prioritizing high-potential prospects while keeping track of potential opportunities at various stages of development.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
MARKETING & SALES DIRECTOR
GREENBOX ART + CULTURE
San Diego, CA
01.2020 - 03.2022
- Promoted from Manager to Director after first year, due to adaptability and innovation amid the pandemic.
- Drove multi-million $$ revenue across e-commerce, direct-to-consumer, and B2B channels through integrated marketing campaigns.
- Formulated and executed a cohesive DTC brand communications and marketing strategy, increasing site traffic, conversions, and community engagement with artist influencers, non-profits, affiliate partners and followers.
- Developed strong partnerships with external vendors, conducted virtual sales trainings to enhance product expertise and drive higher profit margins.
- Planned and executed trade shows to promote brand visibility, generate leads, and demonstrate new products to customers in regional showrooms.
U.S. PARTNERSHIPS MANAGER
MONEVO
San Diego, CA
09.2018 - 12.2019
- Managed $400 Million revenue across in-house marketing partnerships, external agencies, affiliates, and lender partners for a global fintech marketplace.
- Demonstrated adeptness in maximizing ROI with $1 Million annual marketing budget, effectively aligning with corporate sales objectives and achieving stakeholder satisfaction.
- Conducted in-depth analysis of market trends and reports to optimize the marketing lifecycle, using key data to exceed sales quotas.
- Utilized marketing and project management best practices to ensure deliverables were in line with regulations.
- Developed and maintained relationships with customers and suppliers through account development.
Brand Marketing Consultant
INDEPENDENT CONSULTANT
San Francisco | San Diego, CA
10.2016 - 08.2018
- Contracted with clients in the areas of: affiliate marketing, brand communications, marketing strategy, e-commerce, business development, inside sales, outside sales.
- Conducted comprehensive market research to identify new opportunities for growth within target audiences.
- Wrote engaging and successful marketing, advertising, and website copy.
- Tracked key performance indicators to measure success of campaigns.
- Optimized email campaigns for increased open rates,CTRs, and conversions.
- Managed client relationships, providing timely updates on project progress and ensuring satisfaction with deliverables.
- Provided brand marketing materials and other information on ad-hoc basis.
- Assembled reports and presented insights and recommendations to stakeholders.
AFFILIATE MARKETING MANAGER
GOODSHOP
San Francisco, CA
10.2013 - 09.2016
- Partnered with 1,500+ brands, showcasing top rated performance marketing leadership and client management
- Managed affiliate performance for a premier publisher, securing paid email and display ad campaign sponsors, hereby increasing user engagement, brand visibility, and partner success with over $100 million sales revenue
- Partnered with e-commerce affiliates to get exclusive content, increasing new member sign-ups, user generated content, positive consumer reviews, thereby expanding SEO over time.
- Maintained strong relationships with affiliates through ongoing communication and support, fostering loyalty and long-term partnerships
- Conducted regular audits of affiliate accounts to ensure accuracy in tracking, reporting, and payments
- Implemented innovative promotional strategies that drove engagement and increased conversion rates for affiliate partners
- Improved overall campaign effectiveness by continuously monitoring KPIs and adjusting strategies accordingly
- Optimized landing pages and customer journeys to maximize conversions from affiliate traffic sources
- Boosted affiliate revenue by implementing strategic marketing campaigns and optimizing performance metrics
- Ensured compliance with legal guidelines, mitigating risk by closely monitoring partner activities for adherence to set standards
- Negotiated competitive commission structures with affiliates, maintaining profitability while incentivizing top performers
- Developed successful partnerships with key affiliates, resulting in increased brand exposure and sales
- Coordinated with design and media teams to develop high-quality creative assets
PREMIUM SALES ACQUISITION & RETENTION
LINKEDIN
Sunnyvale, CA
11.2011 - 02.2013
- Quota carrying sales agent, responsible for over 100 live chat sales calls daily.
- Scaled live chat feature to a global rollout following success of team's U.S. pilot.
- Worked closely with internal product, marketing and tech teams to improve the customer journey and UX.
- Increased customer retention by effectively addressing concerns and providing tailored solutions to paid subscribers, text ad and display advertisers.
- Streamlined internal processes to ensure timely resolution of customer issues, thereby boosting overall satisfaction ratings.
SALES & TRAINING MANAGER
KAPLAN INTERNATIONAL EDUCATION
Sydney, NSW, Australia
04.2010 - 01.2011
- Managed global B2B partner marketing, and B2C onshore sales for language study programs in Australia
- Led marketing communications, content and collateral distribution, events, webinars, virtual sales trainings
- Led global sales team's transition from proprietary CRM to Salesforce
- Created and implemented national sales & customer service training program for 100+ personnel in Australia.
SALES MANAGER
KAPLAN INTERNATIONAL EDUCATION
Santa Barbara & Los Angeles, CA; New York, NY, CA
06.2004 - 03.2010
- Managed U.S. sales, marketing collateral, e-newsletters, sales communications and business development within Latin America
- Bilingual B2B2C brand representative at educational expos in Latin America.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
Education
Bachelor of Arts - Linguistics
UNIVERSITY OF CALIFORNIA, SAN DIEGO
La Jolla, CA 08.1999 - 6 2003
Skills
Google Analytics
PowerBI
Salesforce
Hubspot
Mondaycom
Shopify
Canva
MailChimp
Klaviyo
Commission Junction
Partnership Management
Brand Communications
Digital Marketing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I feel that luck is preparation meeting opportunity.
Oprah Winfrey
Timeline
TERRITORY SALES MANAGER
IVYSTONE & CMA GIFTS
05.2022 - 05.2024
MARKETING & SALES DIRECTOR
GREENBOX ART + CULTURE
01.2020 - 03.2022
U.S. PARTNERSHIPS MANAGER
MONEVO
09.2018 - 12.2019
Brand Marketing Consultant
INDEPENDENT CONSULTANT
10.2016 - 08.2018
AFFILIATE MARKETING MANAGER
GOODSHOP
10.2013 - 09.2016
PREMIUM SALES ACQUISITION & RETENTION
LINKEDIN
11.2011 - 02.2013
SALES & TRAINING MANAGER
KAPLAN INTERNATIONAL EDUCATION
04.2010 - 01.2011
SALES MANAGER
KAPLAN INTERNATIONAL EDUCATION
06.2004 - 03.2010
Bachelor of Arts - Linguistics
UNIVERSITY OF CALIFORNIA, SAN DIEGO
08.1999 - 6 2003