STEPHANIE MEDINA
Marketing Manager
San Diego,CA
Summary
An innovative sales and marketing professional with success across a variety of industries from tech, to e-commerce, manufacturing and education. A true passion for brand building, and a history of selling premium products in high end markets. Utilizes data to guide business decisions, marketing strategy, increase revenue, and achieve goals. A customer-centric approach and clear communication ensures a positive client experience, building trust, loyalty and lasting partnerships.
Overview
20
20
years of professional experience
Work History
TERRITORY SALES MANAGER
IVYSTONE & CMA GIFTS
San Diego, CA
05.2022 - 05.2024
- Spearheaded field sales and marketing for multiple wholesale manufacturers, increasing brand affinity and new clients by 100%, through strategic partner relationship management and effective brand value communication.
- Increased average deal size by upselling additional products and services to existing and prospective clients.
- Managed sales pipeline effectively by prioritizing high-potential prospects while keeping track of potential opportunities at various stages of development.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
MARKETING & SALES DIRECTOR
GREENBOX ART + CULTURE
San Diego, CA
01.2020 - 03.2022
- Promoted from Manager to Director after first year, due to adaptability and innovation amid the pandemic.
- Drove multi-million $$ revenue across e-commerce, direct-to-consumer, and B2B channels through integrated marketing campaigns.
- Formulated and executed a cohesive DTC brand communications and marketing strategy, increasing site traffic, conversions, and community engagement with artist influencers, non-profits, affiliate partners and followers.
- Developed strong partnerships with external vendors, conducted virtual sales trainings to enhance product expertise and drive higher profit margins.
- Planned and executed trade shows to promote brand visibility, generate leads, and demonstrate new products to customers in regional showrooms.
U.S. PARTNERSHIPS MANAGER
MONEVO
San Diego, CA
09.2018 - 12.2019
- Managed $400 Million revenue across in-house marketing partnerships, external agencies, affiliates, and lender partners for a global fintech marketplace.
- Demonstrated adeptness in maximizing ROI with $1 Million annual marketing budget, effectively aligning with corporate sales objectives and achieving stakeholder satisfaction.
- Conducted in-depth analysis of market trends and reports to optimize the marketing lifecycle, using key data to exceed sales quotas.
- Utilized marketing and project management best practices to ensure deliverables were in line with regulations.
- Developed and maintained relationships with customers and suppliers through account development.
Brand Marketing Consultant
INDEPENDENT CONSULTANT
San Francisco | San Diego, CA
10.2016 - 08.2018
- Contracted with clients in the areas of: affiliate marketing, brand communications, marketing strategy, e-commerce, business development, inside sales, outside sales.
- Conducted comprehensive market research to identify new opportunities for growth within target audiences.
- Wrote engaging and successful marketing, advertising, and website copy.
- Tracked key performance indicators to measure success of campaigns.
- Optimized email campaigns for increased open rates,CTRs, and conversions.
- Managed client relationships, providing timely updates on project progress and ensuring satisfaction with deliverables.
- Provided brand marketing materials and other information on ad-hoc basis.
- Assembled reports and presented insights and recommendations to stakeholders.
AFFILIATE MARKETING MANAGER
GOODSHOP
San Francisco, CA
10.2013 - 09.2016
- Partnered with 1,500+ brands, showcasing top rated performance marketing leadership and client management
- Managed affiliate performance for a premier publisher, securing paid email and display ad campaign sponsors, hereby increasing user engagement, brand visibility, and partner success with over $100 million sales revenue
- Partnered with e-commerce affiliates to get exclusive content, increasing new member sign-ups, user generated content, positive consumer reviews, thereby expanding SEO over time.
- Maintained strong relationships with affiliates through ongoing communication and support, fostering loyalty and long-term partnerships
- Conducted regular audits of affiliate accounts to ensure accuracy in tracking, reporting, and payments
- Implemented innovative promotional strategies that drove engagement and increased conversion rates for affiliate partners
- Improved overall campaign effectiveness by continuously monitoring KPIs and adjusting strategies accordingly
- Optimized landing pages and customer journeys to maximize conversions from affiliate traffic sources
- Boosted affiliate revenue by implementing strategic marketing campaigns and optimizing performance metrics
- Ensured compliance with legal guidelines, mitigating risk by closely monitoring partner activities for adherence to set standards
- Negotiated competitive commission structures with affiliates, maintaining profitability while incentivizing top performers
- Developed successful partnerships with key affiliates, resulting in increased brand exposure and sales
- Coordinated with design and media teams to develop high-quality creative assets
PREMIUM SALES ACQUISITION & RETENTION
LINKEDIN
Sunnyvale, CA
11.2011 - 02.2013
- Quota carrying sales agent, responsible for over 100 live chat sales calls daily.
- Scaled live chat feature to a global rollout following success of team's U.S. pilot.
- Worked closely with internal product, marketing and tech teams to improve the customer journey and UX.
- Increased customer retention by effectively addressing concerns and providing tailored solutions to paid subscribers, text ad and display advertisers.
- Streamlined internal processes to ensure timely resolution of customer issues, thereby boosting overall satisfaction ratings.
SALES & TRAINING MANAGER
KAPLAN INTERNATIONAL EDUCATION
Sydney, NSW, Australia
04.2010 - 01.2011
- Managed global B2B partner marketing, and B2C onshore sales for language study programs in Australia
- Led marketing communications, content and collateral distribution, events, webinars, virtual sales trainings
- Led global sales team's transition from proprietary CRM to Salesforce
- Created and implemented national sales & customer service training program for 100+ personnel in Australia.
SALES MANAGER
KAPLAN INTERNATIONAL EDUCATION
Santa Barbara & Los Angeles, CA; New York, NY, CA
06.2004 - 03.2010
- Managed U.S. sales, marketing collateral, e-newsletters, sales communications and business development within Latin America
- Bilingual B2B2C brand representative at educational expos in Latin America.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
Education
Bachelor of Arts - Linguistics
UNIVERSITY OF CALIFORNIA, SAN DIEGO
La Jolla, CA 08.1999 - 6 2003
Skills
Google Analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I feel that luck is preparation meeting opportunity.
Oprah Winfrey
Timeline
TERRITORY SALES MANAGER
IVYSTONE & CMA GIFTS
05.2022 - 05.2024
MARKETING & SALES DIRECTOR
GREENBOX ART + CULTURE
01.2020 - 03.2022
U.S. PARTNERSHIPS MANAGER
MONEVO
09.2018 - 12.2019
Brand Marketing Consultant
INDEPENDENT CONSULTANT
10.2016 - 08.2018
AFFILIATE MARKETING MANAGER
GOODSHOP
10.2013 - 09.2016
PREMIUM SALES ACQUISITION & RETENTION
LINKEDIN
11.2011 - 02.2013
SALES & TRAINING MANAGER
KAPLAN INTERNATIONAL EDUCATION
04.2010 - 01.2011
SALES MANAGER
KAPLAN INTERNATIONAL EDUCATION
06.2004 - 03.2010
Bachelor of Arts - Linguistics
UNIVERSITY OF CALIFORNIA, SAN DIEGO
08.1999 - 6 2003
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