Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Sneader Sequeira

Pleasanton,United States

Summary

Seasoned software professional and entrepreneur with expertise in project and product management. Over 9 years of experience in a variety of roles including requirements analysis, A/B testing, project planning, tracking , risk evaluation, agile coaching, functional/ technical design, rapid prototyping, sales and marketing, product demo, and full life-cycle implementation. Launched a profitable startup that at its peak, had a presence in 33+ countries with 6000+ registered wineries. Worked with Sony Playstation on their AI platform to deliver experiences that lead to high rate of conversions. Currently working at Workday to enhance market penetration of Workday Extend platform. Currently serving as a non-paid board member/adviser at an NGO - PeopleToPeopleFoundation. Member of the grassroot team to identify, & investigate opportunities for investment in accordance with local and international laws.


Significant Achievements:

  • Spearheaded market penetration of wind-tech startup, resulting in presence in 33+ countries, & partners in excess of 6K wineries
  • Conducted multiple customer interviews with game publishers across North America, and led a 15-member team for the successful launch of Official News, and Gaming Recommendations for PS5
  • Led larger Product demos to customers at Workday Extend DevCon Conferences
  • Led strategic investments at RocketFuel towards Brand Safety for advertisers via 3rd party integrations to Double Verify & Peer39
  • Board member, and investigative team for researching foreign orphanages in need of funding. We now support 2 orphanages in India (built one from the ground up), 1 in the Middle East, and another in Poland.
  • Recipient of Oracle Outstanding Contributor Award.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Senior Technical Product Manager

Workday
11.2020 - Current
  • Drove product strategy and roadmap for the Workday Extend developer community focusing on application development lifecycle management platform. Approx 35% reduction in 'development time' from inception of an app idea to production.
  • Conceptualized and led the launch of patching functionality, that led to approx 15% decrease in customer escalations.
  • Continuous engagement with external developers, business customers and prospects by presenting at Conferences , Early Adopter programs, Instructor led Tutorials.
  • Combined technical, functional and operational knowledge of cloud services platforms to help build the next generation of PaaS developer platform and tools
  • Conducted 15 interviews, contextual inquiries, focus groups via UX partnered workshops, to understand customer behavior, eliminate bias, and foster a data driven, A/B validation of hypotheses
  • Critical member of the product team which was part of 'Extend Package Reclassification', that is projected to result in a significant YoY ACV
  • Managed customer escalations and production issues, mitigating functional challenges and improving customer satisfaction.

Senior Technical Product Manager

PlayStation
02.2019 - 10.2020
  • Analyzed industry trends and competition to build a long term product strategy for PlayStation that would increase both, player & publisher engagement, as well as increased Ad Revenue.
  • Translated Product Strategy into an executable roadmap with well defined milestones that delivered measurable value-add
  • Led an initiative that helped publishers deliver engaging, personalized and contextually relevant content towards players
  • Partnered with the business team to implement a strategy that would increase monetization through ad activation both, on and off console
  • Collaborated with customers, stakeholders, design and consumer research to build a scalable and intuitive workflow
  • Partnered with operations, legal, accounting, finance, sales, and service to design the business processes required to operationalize the platforms and products built
  • Enabled the business team to leverage our underlying AI models to recommend content based on player profile

Technical Program & Product Manager

Sizmek
08.2017 - 02.2019


  • Launched Peer39 Integrations in Sizmek DSP resulting in a positive revenue of MM annually
  • Led the development of an ETL pipeline based on pipe-filter architecture that logged impression level data, CPM, and the associated targeting restrictions for multiple 3rd party Data Providers
  • Facilitated the Analytics team to conduct post-bid verification, as well as act as a data-source for Billing & Reporting modules
  • Managed the launch of a feature that supported self-serve capabilities for Custom Keywords creation, thereby simplifying a convoluted process, resulting in a decrease of turnaround time from 2 weeks to 1 hour
  • Led my team to implement DSP Connect with Sizmek DSP - a single unity platform that provides the ability for advertisers to upload their placements and manage their campaigns through a single dashboard
  • Worked in tandem with other PMs to ensure the successful release of a new Pricing model (Transparency as a Service)
  • Led a project that would automate and streamline the process from Contracts negotiated by legal, all the way to final generation of invoices for our clients, using different pricing models
  • Drove monetization efforts by enabling the business to pivot towards a self serve model for managing ad campaigns

Technical Product and Program Manager

Rocket Fuel Inc
01.2017 - 09.2017
  • As a program manager: Led key initiatives that affected the company's bottom line, which involved 5Product Owners, 2 UX Teams, and 4 Engineering teams that involved 50 geographically distributed developers
  • Help drive GTM Program Management for the following initiatives -Top Insights, Dynamic Creative , Trend Insights & Scalability Predictor
  • Standardized archaic engineering workflows to improve quality of deliverables and reduce the turnaround time
  • As a Product Owner: Created well defined user stories & high fidelity prototypes in collaboration with UX Engineers
  • Conducted market research and interviews with customers and 3rd party vendors like Grapeshot Peer39 Created a visual, and dynamic product roadmap through the use of Confluence, Jira, and Big Picture to enable collaboration between Sales, Marketing and Engineering teams
  • Captured and documented business interactions through the use of Sequence, Activity Diagrams & UML Identifying and negotiating milestones to ensure incremental release of functionality that maximizes ROI
  • Created 3 View architecture models that illustrated APIs & systemic properties using Archi3D and LucidCharts, which prove extremely useful in determining downstream design decisions
  • Led GTM activities related to Dynamic Creative, and Double Verify Brand safety launch
  • Employed Qualitative KPIs to help refine user interactions and workflows.

Senior Engineering, Scrum Master & Product Owner

Oracle America
01.2010 - 01.2017
  • Created user stories with well defined acceptance criterion, supplemented by high fidelity prototypes
  • Groomed the backlog at regular intervals based on customer and strategy feedback
  • Interfaced with key stakeholders, like engineering, support, and strategy to define, develop and refine requirements
  • Prepared various software artifacts like Technical/Functional Design Documents
  • Created software architecture models, including static, dynamic, and physical views
  • Developed Proof of Concept designs as part of risk mitigation
  • Engaged with customers during Oracle Open World
  • Engage in discussion with the development team to ensure consistency and transparency
  • Coached cross-functional, geographically distributed teams to adopt Scrum best practices
  • Led daily Stand-up, Backlog grooming, Sprint Planning, Review, and Retrospective meetings
  • Ensured project and process visibility through Confluence and customized gadgets in Jira
  • Maximized ROI by providing assistance to other Product Owners in creating and ordering user stories. This required multiple coaching sessions to align the backlog with the sprint and project goals
  • Measured project progress through various KPIs like team-velocity, burn- downs, sprint health bar-charts, Earned-Value analysis
  • Wrote custom SQLs to extract data that helped facilitate this task
  • Conducted Risk Assessment and Management workshops that helped identify impediments
  • Provided assistance to the technical writer in refining the documentation and incorporating feedback
  • Conceptualized and developed enterprise software in the Cloud for Financial Applications and Analytics dashboards

Director

CorkSharing
01.2013 - 12.2015
  • Worked with board members to create a dynamic product roadmap using Big Picture based on historical performance, market analysis, current trends, competitor evaluations and A/B testing
  • Effectively utilized input from customers, wineries, wine-associations and sales feedback to create an release plan that maximized ROI
  • Led demos at Wine Tasting events, Wine Growers Associations, Incubators, and Trade shows to promote the company brand
  • Recruited designers, engineers, and content writers and managed their work to ensure that dependencies were resolved
  • Elicited and prioritized requirements through use case diagrams, ERDs, and high fidelity prototypes via Adobe Fireworks and Sketch
  • Pruned the backlog for the development team in order to ensure short release cycles with high value features
  • Employed INVEST ideology to achieve this goal
  • Led Risk Analysis meetings monthly with the board and the development team
  • Used this to identify and mitigate roadblocks from both, a business and technical perspective
  • Streamlined processes and communication methods which resulted in shorter release cycles Recruited, coached and monitored the progress of the sales team through various KPIs
  • Led the marketing campaign to build up the brand image through social media(blogs, tweets, Facebook posts), and radio shows
  • Fostered new business deals by contacting potential partners and exploring opportunities.

Education

Masters of Software Engineering - Software Architecture & Project Management

Carnegie Mellon University
2009

Skills

  • Agile Project Management
  • Project Workflow Management
  • Product Deployment
  • Customer Engagement Strategies
  • Customer Relationships
  • External Marketing
  • Conceptual Design
  • Business Analytics
  • Executive Management
  • Requirements Specifications

Certification

SCRUM Coach Accredited Certification Software Architecture SCRUM Product Owner Accredited Certification SCRUM Master Accredited Certification Professional Scrum Master

Timeline

Senior Technical Product Manager

Workday
11.2020 - Current

Senior Technical Product Manager

PlayStation
02.2019 - 10.2020

Technical Program & Product Manager

Sizmek
08.2017 - 02.2019

Technical Product and Program Manager

Rocket Fuel Inc
01.2017 - 09.2017

Director

CorkSharing
01.2013 - 12.2015

Senior Engineering, Scrum Master & Product Owner

Oracle America
01.2010 - 01.2017

Masters of Software Engineering - Software Architecture & Project Management

Carnegie Mellon University

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