Snigdha Karthikeyan

Teladoc Health's mission is to transform the healthcare experience by providing virtual care solutions. The company strives to improve health outcomes, enhance patient satisfaction, and increase the efficiency of healthcare delivery.

Accomplishments:

• Led member-facing product strategy, development roadmap as well as internal operational plan for achieving the goal of consolidating member experience across multiple web and native mobile apps to provide whole person virtual care in a single application.
• You successfully oversaw the migration of over 100 million members from various healthcare product lines, including Primary Care, Chronic Care, and Mental Health. This helped the company save more than 5 million in costs between 2023 and 2024 and increased monthly active users by approximately 12%.

Responsibilities:

• Take ownership of the comprehensive roadmap and OKRs, collaborating closely with various product and engineering teams. Ensure alignment with deliverables, prioritize dependencies related to migration, and effectively coordinate releases for seamless execution.
• Facilitate agreement on requirements by engaging with marketing, client support, member support, product leadership, and engineering teams.

Empora Title is a prop tech company on a mission to make the title and closing process for real estate transactions faster and more transparent.

Accomplishments:

• Implemented a customer-facing digital platform, enabling real estate investors to submit new deals in under 3 minutes. This resulted in a significant reduction in the time required to initiate title searches, decreasing from 2-3 days to under 3 hours.
• Introduced a feature allowing real estate entities to make earnest money deposits directly within Empora's portal, eliminating costs and delays associated with traditional checks and wires.
• Revamped the onboarding experience for both buyers and sellers, reducing the time to provide essential information to internal teams by approximately 3 days.
• Developed an MVP for automated deal assignments to internal operations teams upon receiving a deal, dramatically decreasing the first response time to customers from approximately 6 hours to just 1 minute.

My team's mission was to ensure that our music sets continue to delight listeners while multiple teams try and further other objectives in the sets such as - Discovering new music, promoting high margin streams.

Accomplishments:

• Led the very first ML informed personalized music sequencing technology in key Spotify music sets. This increased listener satisfaction, increased discovery of new music and also increased consumption of artist promoted streams.
• Identified the need for an offline evaluation toolkit for evaluating impact of changes to music sequencing to reduce number of tests that do not perform well online. Launched a beta version increased the percentage of successful online test by 40%.

Accomplishments:

• Introduced flexible cards on Homepage that removed dependency on engineering and provided marketing teams autonomy to control testing and launches of marketing campaigns.
• Crafted a recently viewed experience that allows customers to pick up where they left off from a previous browsing session. This page had 11.5% add to cart rate that was one of the highest on Wayfair.

Accomplishments:

• Improved the product sort algorithm for multi-class category pages. Launched the winning variation from an A/B test that was projected to lift revenue from these pages by $2M YOY.
• Identified an opportunity to improve the sort algorithm on single class product lanes that increased order rate by 4.3%

Accomplishments:

• Improved Facebook's ad targeting by providing quantitative measurement and qualitative insights to product teams that are dedicated to improving FB's places graph. Delivered daily measurement of quality of FB's places graph measured as a single metric for North America and a few other key markets.
• Reduced cost of measurement by outsourcing the measurement and retaining the program management within the company that enabled us to measure more frequently, across more countries in a more scalable manner.

Community Operations' focus is on supporting our users through both direct support interactions as well as scalable solutions, and on improving the health of our products by helping product adapt to users across the world.

Accomplishments:

• Identified the unique abuse type of user impersonation that was distinct from generic fake accounts and celebrity impersonation and quantified its impact on user trust. This helped me secure headcount for my team over 2 years from 0 to 15
• Advocated for prioritizing specialized market support for key abuse types impacting South Asia that hindered trust and growth. This resulted in launch of a new EN_IN locale for Facebook, extensive market research to understand messaging needs to understand Whatsapp's appeal prior to the acquisition.

Responsibilities:

• Help my team advocate for long-term solution for proactive detection of abuse as well as scaling how we provide reactive resolution for user reports
• Develop my team, manage performance, contribute to org wide goals and help prioritize where prod & engg solutions should focus.