Snigdho Hasan
Suffern
Summary
Results-driven sales professional with 5+ years of experience in CPG and beverage. Proven at growing distribution, securing new placements, and executing effective retail strategies. Hands-on leader known for building strong, lasting relationships with retailers and distributors.
Overview
8
8
years of professional experience
Work History
Area Sales Manager
Generous Brands (Acquired Health-Ade Kombucha)
New Jersey
06.2023 - Current
- Manage and expand distribution for Health-Ade Kombucha across ShopRite, Target, Whole Foods, and key independent accounts statewide following acquisition by Generous Brands.
- Drive sales growth through incremental SKU placement, secondary displays, and branded coolers, contributing to sustained regional sales growth through expanded distribution and improved in-store execution.
- Oversee a broad multi-banner retail footprint and manage relationships with key buyers and distributor partners.
- Set regional sales goals, analyze performance metrics, and execute sales strategies aligned with company priorities.
- Recruit, train, and lead a team of three sales representatives, improving execution consistency and territory coverage.
- Strengthen market share through disciplined retail execution and cross-functional distributor collaboration.
Brand Representative
Heineken
Brooklyn, NY
03.2021 - 03.2023
- Execute guerrilla sampling and event activations in high-traffic NYC locations.
- Drive brand awareness and product trial through strategic consumer engagement.
- Represent the brand professionally while meeting activation and conversion goals.
Brand Ambassador
Qui Tequila
New York, NY
12.2019 - 09.2021
- Led in-store tastings and samplings to educate consumers and drive sales.
- Consistently exceeded sampling and sales conversion targets.
- Built rapport with retail staff to improve placement and brand advocacy.
Brand Ambassador
Momentum Solar
Plainview, NY
09.2020 - 12.2020
- Managed retail kiosks and delivered direct-to-consumer sales presentations.
- Qualified leads and scheduled appointments for in-home solar consultations.
Brand Ambassador
Essentia Water | Hippeas Organic Chickpea Puffs | Vahdam Teas
01.2018 - 01.2020
- Executed in-store demos, festival activations, and guerrilla marketing campaigns.
- Engaged consumers in high-traffic environments to drive product trial and sales.
- Maintained brand standards while representing multiple CPG brands.
Education
Bachelor of Business Administration (B.B.A.) - Marketing
CUNY Brooklyn College
New York, NY01.2020
BBA - Marketing
Brooklyn College
Brooklyn, NY01-2020
Skills
- Field Sales & Territory Management
- Account Management & Distribution Growth
- Retail Execution & Merchandising
- Sales Strategy & Performance Tracking
- Team Leadership & Training
- Product training
- Business development
Timeline
Area Sales Manager
Generous Brands (Acquired Health-Ade Kombucha)
06.2023 - Current
Brand Representative
Heineken
03.2021 - 03.2023
Brand Ambassador
Momentum Solar
09.2020 - 12.2020
Brand Ambassador
Qui Tequila
12.2019 - 09.2021
Brand Ambassador
Essentia Water | Hippeas Organic Chickpea Puffs | Vahdam Teas
01.2018 - 01.2020
Bachelor of Business Administration (B.B.A.) - Marketing
CUNY Brooklyn College
BBA - Marketing
Brooklyn College