Snizhana Dmytriv

• Managed Salesforce Commerce Cloud platform and provided consultancy and managed services
• Took care of day to day operations and provided training to more than 20 clients on:

Catalog, products and categories maintenance

Online Marketing (campaigns management and promotions)

Content management (creating, testing, updating content assets, content slots and Page Designer)

Site search audits and management

Sorting Rules & Storefront Sorting options management

• Created reports and analytics to track website performance and customer behavior, used data to make informed decisions on website optimization and marketing strategies
• Tested and troubleshot website to ensure functionality and user experience meet expectations
• Ensured compliance with data privacy and security regulations
• Created personalized presentations of project, and presented it to new leads and partners
• Collaborated with cross-functional teams such as marketing, customer service, and IT to ensure eCommerce platform meet needs of business and customers
• Kept up-to-date with latest eCommerce trends and technologies, and implemented them where appropriate to improve business's online presence and customer experience

• Developed email marketing strategies that align with the business's marketing goals and target audience
• Created email marketing campaigns: Creating and executing email marketing campaigns, including drafting email content, selecting images, designing email templates, and developing CTAs
• Managed email lists, segmented lists based on demographics, behaviors, or preferences
• Conducted A/B testing on email campaigns to determine the most effective content, design, and delivery times, and using data to optimize campaigns for increased open rates, click-through rates, and conversions
• Analyzing email marketing metrics: Analyzing email marketing metrics, including open rates, click- through rates, conversion rates, and revenue generated, and making recommendations to improve future campai
• Managed email lists, segmente lists based on demographics, behaviors, or preference such as GDPR and CAN-SPAM
• Collaborated with cross-functional teams: Collaborating with cross-functional teams such as design, content, and social media to align email marketing campaigns with other marketing efforts.

• Researching potential customers: Conducting research to identify potential customers and gathering information on their needs, interests, and buying behaviors
• Building prospect lists: Building prospect lists using tools such as CRM software, social media, and online directories
• Conducting outreach: Reaching out to potential customers through various channels such as email, phone, or social media to introduce the business and its products or services
• Qualifying leads: Qualifying leads by determining whether they fit the ideal customer profile and have a need for the business's products or services
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• Scheduling appointments: Scheduling appointments or product demos with qualified leads for sales representatives to continue the sales process
• Tracking progress: Tracking the progress of prospecting activities and measuring the success of campaigns to identify areas for improvement
• Providing feedback: Providing feedback to the sales team on the quality of leads generated and identifying areas for improvement
• Staying up-to-date with industry trends: Keeping up-to-date with the latest prospecting and sales techniques and implementing them where appropriate to improve the effectiveness of the prospecting process.