Sobhna Simpson
Clifton,VA
Summary
Highly skilled program management professional with over 20 years of robust experience in building business strategy, driving operational excellence, and executing strategic go-to-market strategies within the technology sector. Expertise in managing complex integrations and working with commercial and government institutions, demonstrating exceptional leadership, communication, and problem-solving skills. Proven track record in leading cross-functional teams, increasing deal velocity, and enhancing sales performance. Experienced in navigating through ambiguous situations and taking initiative to deliver strategic results. Skilled at advising senior leadership and implementing innovative solutions for complex business and technical issues. Strong track record of building trusting relationships with executive audiences.
Overview
21
21
years of professional experience
Work History
Senior Manager, Complex Deal Strategy & Operations (Commercial Legal GTM)
ServiceNow
Santa Clara, CA
10.2021 - Current
- I lead a team of global program managers & deal negotiators who work cross-functionally to drive customer engagement and enablement for ServiceNow programs (Gen-AI, Impact, Schrems II, Release Management, Protected Cloud, Regulated Markets, etc.)
- We work across the organization with Product, Engineering, and Support organizations and with Revenue, Sales, Deal Desk, Sales Ops, and Legal teams to collaborate on business planning, key initiatives, operational business reviews, and high-impact projects.
Director, Go-to-Market, Partner Strategy & Operations, Americas & Europe Region
Tata Communications
Herndon, VA
06.2015 - 06.2018
- Responsible for driving Partner enablement and GTM strategy, definition, execution, and operations
- Worked closely with top partners, TCL’s Sales global partner teams, TCL Partner Product, pricing, marketing, knowledge management, and key field/executive stakeholders to prioritize partner and field requirements for current and future partner demand generation and enablement
- Drove innovative and scalable improvements to TCL global partner programs
- Provided industry insights back to the management team regarding competitive intelligence, marketplace gaps, and innovation opportunities.
Senior Manager, Mobility Business Development
AT&T Big Data & Advanced Solutions
Oakton, VA
01.2013 - 05.2015
- Managed the Monthly Operational reviews; Ran analytics in support of ensuring we were driving performance in key business and market opportunities; Helped sales with operational challenges such as compensation, pricing, contracts, and other complex deal support; Managed the weekly process for sales forecasting and ran the weekly data to help guide forecasting decisions; Maintained sales results and KPIs.
Head of Partner Program Development & Sales Operations
CORNING – MOBILEACCESS
Vienna, VA
07.2012 - 12.2012
- Developed and delivered new product tools and programs for distributors, integrators, and service providers; Created and executed a commercialization and communications program supporting new product introduction for DAS products.; Lead vertical messaging programs to drive enterprise segment growth; Lead Enterprise distribution marketing relationships; Managed the marketing menu / co-operative marketing program; Created customer demand measured by the Marketing pipeline; Developed channel marketing plans for premium partners, managing $1.0M co-op funding, sponsoring channel events, as well as creating channel collateral and partner case studies.
Senior Manager, LTE Program Management, Network Development and Engineering
SPRINT NEXTEL
Reston, VA
09.2002 - 07.2012
- Managed the development of test cases; managed and tracked the test activities, lab exit criteria; supported trial and FOA (FIT) activities
- Provided PM to the LTE Core and RAN team’s portfolio, programs, and pipeline of Technology (Data Core, Voice Core, 4G RF, IT) projects; Developed the project plans, tracked requirements, technology development, design/engineering, lab/test, implementation, readiness, and launch activities for each market
- Coordinated between all stakeholders to ensure project communications and milestones were being achieved on schedule and on budget; Completed Lab Testing and Field Integration Testing 15 days earlier than scheduled.
Senior Manager, Product Operations & Policy
ServiceNow
- My team is the one-stop for engaging on any operational issues for our products and services
- We work with our business owners to provide support to Sales & Legal teams around our operational terms, RFPs, and other critical deal issues.
Senior Manager, Product Management & Marketing
SPRINT NEXTEL
- Lead overall product management and marketing efforts for the iDEN, Powersource (hybrid 2G), iDEN/Android, and future 4G devices
- Managed handsets from concept and requirements definition, through technical specifications, testing, financial analysis, pricing, packaging, positioning, launch, promotion, and results tracking
- Worked cross-functionally with software development, engineering, sales, and business development in developing, launching, and supporting products.
Senior Manager, Marketing and Commercialization, Product Development Organization
SPRINT NEXTEL
- Launched all iconic and unique handsets and smart devices on multiple platforms
- Managed the communications function of key product issues - tracked issues post-launch and work to resolve with vendors and product managers; managed the development and delivery of training for Sales and Care in support of all products and solutions
- Created and implemented a business plan for timely, accurate, and proactive marketing Intelligence and competitive insights.
Senior Manager, Customer Education, Product Marketing Organization
SPRINT NEXTEL
- Designed, developed, and produced all customer education including in-kit, online, multimedia, and interactive customer materials.
Manager, Consulting Services Group
Xerox/ContentGuard
McLean, VA
Manager, Solutions Consulting
Whitman Hart
Herndon, VA
Group Manager, Customer Training
Teligent, Inc
Herndon, VA
Senior Market Development Consultant
Booz, Allen & Hamilton
McLean, VA
Group Manager, National Tax Technology Services
Ernst & Young
Dallas, TX
Education
Master’s in Business Administration -
George Mason University
05.2026
Juris Master of Law (JM) - Dual Concentration in Privacy & Security in AI & Regulated Markets
George Mason University, Antonin Scalia Law School
05.2025
Bachelor of Science, Business Administration -
George Mason University | Strayer University
01.1992
Skills
- Business Strategy & Operations
- Customer Support Strategy & Operations
- Program and Project Management
- Strategic Contract Management & Deal Strategy & Negotiations
- Cross-functional Collaboration & Leadership
- Go-To-Market Strategy & Operations
- NPI
- M&A Operations
- Executive Level Communications & Presentations
- Business Process Improvement
- Government Contract Procurement and Management
- Strategic Planning and Execution
- Regulatory Compliance
- Technical Judgment
- Gen AI Contract Management
Affiliations
- Social Justice
- Volunteering
References
References available upon request.
Timeline
Senior Manager, Complex Deal Strategy & Operations (Commercial Legal GTM)
ServiceNow
10.2021 - Current
Director, Go-to-Market, Partner Strategy & Operations, Americas & Europe Region
Tata Communications
06.2015 - 06.2018
Senior Manager, Mobility Business Development
AT&T Big Data & Advanced Solutions
01.2013 - 05.2015
Head of Partner Program Development & Sales Operations
CORNING – MOBILEACCESS
07.2012 - 12.2012
Senior Manager, LTE Program Management, Network Development and Engineering
SPRINT NEXTEL
09.2002 - 07.2012
Senior Manager, Product Operations & Policy
ServiceNow
Senior Manager, Product Management & Marketing
SPRINT NEXTEL
Senior Manager, Marketing and Commercialization, Product Development Organization
SPRINT NEXTEL
Senior Manager, Customer Education, Product Marketing Organization
SPRINT NEXTEL
Manager, Consulting Services Group
Xerox/ContentGuard
Manager, Solutions Consulting
Whitman Hart
Group Manager, Customer Training
Teligent, Inc
Senior Market Development Consultant
Booz, Allen & Hamilton
Group Manager, National Tax Technology Services
Ernst & Young
Master’s in Business Administration -
George Mason University
Juris Master of Law (JM) - Dual Concentration in Privacy & Security in AI & Regulated Markets
George Mason University, Antonin Scalia Law School
Bachelor of Science, Business Administration -
George Mason University | Strayer University
Similar Profiles
Benedict Johnson JBenedict Johnson J
Software Engineering Manager at ServiceNowSoftware Engineering Manager at ServiceNow
Michelle SmithMichelle Smith
Executive Assistant at ServiceNowExecutive Assistant at ServiceNow
Sebastian ChavarriaSebastian Chavarria
Sales Operations Specialist at ServiceNowSales Operations Specialist at ServiceNow
Joel SamsJoel Sams
Technical Support Engineer at ServiceNowTechnical Support Engineer at ServiceNow
Isabella CanedoIsabella Canedo
Beauty Stylist /Professional Makeup Artist at Victoria Beckham BeautyBeauty Stylist /Professional Makeup Artist at Victoria Beckham Beauty