Socorro Nava
Patterson,CA
Summary
Dynamic and results-driven Business Development Manager with over 20 years of experience driving growth, building strategic partnerships, and leading high-performing sales and merchandising teams in the liquor industry. Proven track record of expanding market share, increasing revenue, and strengthening brand presence across key retail, on-premise, and distributor channels. Skilled in team leadership, account management, trade marketing, and cross-functional collaboration. Adept at identifying emerging market trends, optimizing product placement, and delivering targeted promotional programs. Recognized for cultivating long-term client relationships and consistently exceeding performance goals in a highly competitive and regulated industry.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Business Development Manager (Bevmo/TWM)
Southern Glazer's Wine and Spirits
02.2019 - Current
- Build and maintain strong relationships with store managers and staff to ensure priority brand placement.
- Executing all Diageo and Moet Hennessy programs in a timely manner, ensuring all brands are well represented and in optimal locations.
- Maintain shelf/visual shelf standards for spirits and wine sets across sixteen accounts. Placing all brand items in the best locations and in correct product flow
- Track teams quarterly/monthly KPIs, sending out weekly recaps to ensure all programs are completed within set time frame.
Area Manager Chains (Lucky, Savemart)
Southern Glazer's Wine and Spirits
02.2015 - 02.2019
- Developed and delivered onboarding programs covering product knowledge, compliance, route planning, and sales fundamentals
- Trained entry level reps on how to present brands effectively to retail chain accounts.
- Conducted regular ride-along to ensure model sales techniques, observe field performance, and provide in-the-moment coaching.
- Promoted a team culture focused on brand pride, professionalism, and customer first service.
Chain District Manager
Southern Wine and Spirits of America
05.2010 - 02.2015
- Trained new hires on brand portfolio, Product knowledge and competitive sales presentations, ensuring faster ramp-up times and improved first year sales performance
- Conducted regular ride alongs and in field coaching to reinforce sales techniques, merchandising standards, and account/chain management best practices
- Developed and maintained strong relationships with off premise chain accounts, increasing portfolio visibility and securing premium display locations
- Consistently met or exceeded monthly attainment goals through effective territory management and strategic account planning
- Collaborated with distributor partners to identify new opportunities, optimize sales presentation, and maximize case volume
Education
Criminal Justice
Skyline College
San Bruno, CASkills
- Self Motivated and strong interpersonal skills
- Excellent Written and Oral Communication Skills
- Project oversight
- Effective team leadership
- Strategic business planning
- Service excellence
- Strategic business development
- Resourcefulness
- Multitasking
- Time management
Accomplishments
2005 SWS Full Book Chain Sales Rep of the year
2010 CPWS Chain Sales Rep of the Year
2012 CPWS Chain Team of the Year
2017 CPWS Area Manager of the Year (nominated)
2018 CPWS Area Manager of the Year
2020 CPWS Specialist of the Year (nominated)
2021 CPWS Specialist of the Year
Certification
WSET 2 Wine and Spirits 2015
WSET 1 Sake 2023
Languages
Spanish
Professional Working
Timeline
Business Development Manager (Bevmo/TWM)
Southern Glazer's Wine and Spirits
02.2019 - Current
Area Manager Chains (Lucky, Savemart)
Southern Glazer's Wine and Spirits
02.2015 - 02.2019
Chain District Manager
Southern Wine and Spirits of America
05.2010 - 02.2015
Criminal Justice
Skyline College
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