Sofia DeCrescente

Create and maintain PR seeding lists, manager influencer and community relations, and handle press inquiries to enhance brand visibility and engagement

Assist in planning and execution, coordinating logistics, coordinating vendors, and guest lists for successful activations

Oversee and manage all social media platforms, driving content strategy and audience engagement

Assisted with media monitoring, tracking coverage, and compiling clippings for client reports to ensure timely insights

Contributed to event planning and execution, coordinating logistics and supporting on-site activities for seamless brand activations

Managed all press shipment inquires, ensuring timely and accurate delivery of press material to media outlets

Conducted market research and competitive analysis daily for Botox and Juvederm to identify trends and opportunities

Created over 10 health-care professional and social content scripts that reached a total of 1.2 million potential customers

Assisted in event brainstorming and execution for Boxtox and Juvederm

Collaborated with fellow interns on a 10-week project launching an original product targeting Gen-Z

Cultivated Effective relationships with 25 campers and their parents, along with other camp counselors by utilizing active listening and dynamic interpersonal skills

Checked on campers struggling with various social and recreational skills to maintain camper and parent satisfaction

Coordinated and led group activities for campers and counselors