Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic

SOFIA ISABELLA O. ROMAN

Jersey City,NJ

Summary

Results-driven management professional with a track record of leading teams to exceed goals. Skilled in strategic planning, process optimization, and cross-functional collaboration to drive operational efficiency and measurable business outcomes. Recognized for adaptability, fostering accountability, and building high-performance team cultures that thrive in dynamic environments.

Overview

8
8
years of professional experience

Work History

Manager, Creative Services & Content

REVLON
11.2023 - Current
  • Direct global content strategy and production for Revlon and Almay, managing full content lifecycle, 500+ annual deliverables, and asset renewal/reshoot decisions.
  • Partner with Marketing, Creative, and Production teams to deliver 300+ high-performing assets annually, driving a 20% increase in campaign engagement.
  • Manage over a million dollar budget, cutting production costs by 15% while delivering projects on time and within scope.
  • Advise on marketing initiatives to optimize content performance, contributing to a 10% lift in conversion across key channels.
  • Lead and motivate cross-functional teams of 10+, fostering collaboration and innovation to exceed project goals.

Creative Director + Producer, Contract

LAL MEDIA GROUP
01.2020 - 12.2023
  • Designed and implemented content strategies tailored to consumer trends across food, beauty, and wellness DTC brands.
  • Collaborated with marketing and creative teams to develop website content, brand visuals, and campaign layouts.
  • Produced and published content for campaigns and social platforms, increasing engagement and brand visibility.
  • Coordinated content projects from concept to launch, meeting deadlines and exceeding quality standards.

Social Media Officer + Athlete

PHILIPPINE NATIONAL WOMEN'S BASKETBALL
03.2023 - 09.2023
  • Spearheaded social media strategy and content creation for the Philippine Women's National Basketball team, increasing online engagement by 35% over the course of seven months
  • Successfully managed and grew the team's social media platforms, elevating and expanding the brand's visibility and fanbase
  • Collaborated with athletes, coaches, and sponsors to produce compelling multimedia content, driving awareness and support of the team's mission and accomplishments

Digital and Social Content Publisher

NATIONAL BASKETBALL ASSOCIATION
10.2017 - 11.2019
  • Published & curated graphics, pictures, and videos for NBA and WNBA social media accounts to keep fans up-to-date with the leagues
  • Created content calendars to make sure content was published in a timely fashion
  • Researched and introduced new ideas to enhance product optimization on social and digital media platforms
  • Proposed and hosted the first official WNBA vlog to provide fans with a different perspective (2018 All-Star vlog garnered over 1.5M views on Facebook)

Education

Credential - Digital Transformation Playbook: Leverage Technology to Innovate Your Business

Stanford University Graduate School of Business

Bachelor's - Political Science And Government

Dartmouth College
Hanover, NH

Masters - Learning Organizations Leadership

Wagner College
Staten Island, NY

Skills

  • Customer service
  • Team leadership
  • Time management
  • Decision-making
  • Complex Problem-solving
  • Documentation and reporting
  • Project management
  • Strategic planning
  • Cross-functional teamwork
  • Performance management
  • Customer relationship management (CRM)

Websites

Languages

English
Native or Bilingual
Tagalog
Professional Working

Timeline

Manager, Creative Services & Content

REVLON
11.2023 - Current

Social Media Officer + Athlete

PHILIPPINE NATIONAL WOMEN'S BASKETBALL
03.2023 - 09.2023

Creative Director + Producer, Contract

LAL MEDIA GROUP
01.2020 - 12.2023

Digital and Social Content Publisher

NATIONAL BASKETBALL ASSOCIATION
10.2017 - 11.2019

Masters - Learning Organizations Leadership

Wagner College

Credential - Digital Transformation Playbook: Leverage Technology to Innovate Your Business

Stanford University Graduate School of Business

Bachelor's - Political Science And Government

Dartmouth College

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