SOFIA ISABELLA O. ROMAN
Jersey City,NJ
Summary
Results-driven management professional with a track record of leading teams to exceed goals. Skilled in strategic planning, process optimization, and cross-functional collaboration to drive operational efficiency and measurable business outcomes. Recognized for adaptability, fostering accountability, and building high-performance team cultures that thrive in dynamic environments.
Overview
8
8
years of professional experience
Work History
Manager, Creative Services & Content
REVLON
New York, NY
11.2023 - Current
- Direct global content strategy and production for Revlon and Almay, managing full content lifecycle, 500+ annual deliverables, and asset renewal/reshoot decisions.
- Partner with Marketing, Creative, and Production teams to deliver 300+ high-performing assets annually, driving a 20% increase in campaign engagement.
- Manage over a million dollar budget, cutting production costs by 15% while delivering projects on time and within scope.
- Advise on marketing initiatives to optimize content performance, contributing to a 10% lift in conversion across key channels.
- Lead and motivate cross-functional teams of 10+, fostering collaboration and innovation to exceed project goals.
Creative Director + Producer, Contract
LAL MEDIA GROUP
Jersey City, NJ
01.2020 - 12.2023
- Designed and implemented content strategies tailored to consumer trends across food, beauty, and wellness DTC brands.
- Collaborated with marketing and creative teams to develop website content, brand visuals, and campaign layouts.
- Produced and published content for campaigns and social platforms, increasing engagement and brand visibility.
- Coordinated content projects from concept to launch, meeting deadlines and exceeding quality standards.
Social Media Officer + Athlete
PHILIPPINE NATIONAL WOMEN'S BASKETBALL
Manila, Philippines
03.2023 - 09.2023
- Spearheaded social media strategy and content creation for the Philippine Women's National Basketball team, increasing online engagement by 35% over the course of seven months
- Successfully managed and grew the team's social media platforms, elevating and expanding the brand's visibility and fanbase
- Collaborated with athletes, coaches, and sponsors to produce compelling multimedia content, driving awareness and support of the team's mission and accomplishments
Digital and Social Content Publisher
NATIONAL BASKETBALL ASSOCIATION
Secaucus, NJ
10.2017 - 11.2019
- Published & curated graphics, pictures, and videos for NBA and WNBA social media accounts to keep fans up-to-date with the leagues
- Created content calendars to make sure content was published in a timely fashion
- Researched and introduced new ideas to enhance product optimization on social and digital media platforms
- Proposed and hosted the first official WNBA vlog to provide fans with a different perspective (2018 All-Star vlog garnered over 1.5M views on Facebook)
Education
Credential - Digital Transformation Playbook: Leverage Technology to Innovate Your Business
Stanford University Graduate School of Business
Bachelor's - Political Science And Government
Dartmouth College
Hanover, NHMasters - Learning Organizations Leadership
Wagner College
Staten Island, NYSkills
- Customer service
- Team leadership
- Time management
- Decision-making
- Complex Problem-solving
- Documentation and reporting
- Project management
- Strategic planning
- Cross-functional teamwork
- Performance management
- Customer relationship management (CRM)
Websites
Languages
English
Native or Bilingual
Tagalog
Professional Working
Timeline
Manager, Creative Services & Content
REVLON
11.2023 - Current
Social Media Officer + Athlete
PHILIPPINE NATIONAL WOMEN'S BASKETBALL
03.2023 - 09.2023
Creative Director + Producer, Contract
LAL MEDIA GROUP
01.2020 - 12.2023
Digital and Social Content Publisher
NATIONAL BASKETBALL ASSOCIATION
10.2017 - 11.2019
Masters - Learning Organizations Leadership
Wagner College
Credential - Digital Transformation Playbook: Leverage Technology to Innovate Your Business
Stanford University Graduate School of Business
Bachelor's - Political Science And Government
Dartmouth College