SOFIA JIMENEZ

● Leading E-commerce Manager responsible for daily operations, specializing in product management and enhancing the online
shopping experience.

● Built a new internal operating procedure to streamline the merchandising process using tools such as Shopify,
Squid, and RunIt.

● Act as the sole curator of the company’s webpage, managing the product lifecycle, all back end operations of the
site, updating product pages, and landing pages.

● Experienced in copywriting throughout various marketing channels, including email, SMS, and social media.

● Skillful in analyzing performance metrics such as ROAS, CVR, CTR, AOV, and revenue.

● Created buy collages for market week, analyzed data analytics, and managed sales projections.

● Dressed and styled models while assisting the stylist for New York Fashion Week and look book photoshoots.

● Merchandised the fall collection throughout the showroom in order to prepare for Market Week.

● Managed volunteers, models and interns during market week.

● Managed all in-house advertising promotions including Influencer posts, videos, digital pictures and magazine ads.

● Assisted the Creative Director in all content creativity relating to the website, Instagram, and other social platforms.

● Styled the weekly E-commerce shoots along with editing the photos for Shopmixology.com website.

● Performed in paid social media advertisements like videos, digital pictures and magazine ads.

● Managed Shopmixology’s, Mixology NYC, and Mixology Woodbury Instagram accounts.

● Created daily stories, posts and interactive videos in order to engage with clients and customers.

● Created content via Photoshop, and Canva that appealed to a target audience of 200k+ accounts.

● Reached out to social media influencers, bloggers and socialites for paid collaborations and content.

● Created media budgets for marketing campaigns, influencer, and blogger collaborations.