Sofia Leal
Austin,TX
Summary
Digital Media Innovation major with a Data Analytics minor (Texas State University, Class of 2027) passionate about brand storytelling, influencer culture, and experiential marketing. Experienced in retail brand presentation, digital community growth, and social-first entrepreneurship.
Overview
8
8
years of professional experience
Work History
Style Consultant
Target
12.2023 - Current
- Deliver styling assistance and maintain visual standards to align with Target brand.
- Enhance guest experience by executing engaging in-store presentations.
Visual Merchandising Captain (Remodel Project)
Target
05.2025 - 08.2025
- Led sales floor resets during major store remodel; updated floorplans, moved fixtures, and executed corporate visual direction to elevate guest experience.
- Managed marketing signage, mannequins, and fixture placement for brand consistency and visual storytelling.
- Coordinated fixture inventory: tracked, counted, and facilitated high-volume fixture orders, ensuring accurate execution of corporate merchandising strategy.
Independent Business Owner – Group Order Manager Merchandise Import
Instagram
01.2020 - 01.2022
- Built and managed an online shop catering to international K-Pop fans, growing an Instagram following to 1K in a competitive niche market.
- Organized and executed international group orders of up to $7,000, ensuring financial accuracy and trust with customers.
- Streamlined global logistics by coordinating with warehouses in Korea/Japan and U.S. shipping partners.
- Used Google Sheets to manage payments, orders, and customer tracking with 100% delivery accuracy.
- Marketed business through creative Instagram campaigns, product showcases, and community engagement.
Social Media Manager – BTS Fan Account
Twitter/X
01.2018 - 01.2021
- Grew account to 5K+ followers, driving engagement through curated content, fan campaigns, and chart-promotion efforts.
- Collaborated with online communities to coordinate trending campaigns and amplify artist visibility on U.S. charts.
- Applied content strategies that built trust and excitement among a highly engaged fandom audience.
Education
B.S. - Digital Media Innovation, Minor in Data Analytics
Texas State University
03.2027
Skills
- Social Media & Content: TikTok, Instagram, Twitter/X, Canva, Photoshop
- Branding & Marketing: Social strategy, influencer outreach, community building
- Analytics & Organization: Google Sheets, Excel, campaign tracking
- Soft Skills: Creative storytelling, trendspotting, cultural awareness, leadership
- Brand awareness
- Color theory
- Trend forecasting
- Social media marketing
- Branding
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Visual Merchandising Captain (Remodel Project)
Target
05.2025 - 08.2025
Style Consultant
Target
12.2023 - Current
Independent Business Owner – Group Order Manager Merchandise Import
Instagram
01.2020 - 01.2022
Social Media Manager – BTS Fan Account
Twitter/X
01.2018 - 01.2021
B.S. - Digital Media Innovation, Minor in Data Analytics
Texas State University
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