Sofia Mota
Summary
Creative Graphic Designer with a Bachelor's in Graphic Design from California State University, San Bernardino. Skilled in Adobe Creative Suite, Canva, and social media management. Proven leader with experience boosting departmental analytics and driving successful campaigns. Known for developing impactful education campaigns and optimizing databases. Consistently takes on leadership roles and excels in team collaboration.
Overview
9
9
years of professional experience
Work History
Marketing & Communications Specialist
Building Resilient Communities
09.2023 - Current
- Spearheaded daily social media activities across multiple platforms, driving follower engagement and community.
- Masterfully utilized Meta Business Suite for content scheduling, insights reporting, and ensuring consistent analytics growth.
- Engineered and executed highly successful marketing campaigns, significantly boosting event attendance and enhancing community outreach.
- Seamlessly collaborated with external contractors and companies on various projects, ensuring timely and effective project delivery.
- Designed culturally relevant education campaigns and marketing materials, significantly advancing organizational goals.
- Assisted in website design and event planning, contributing strategically to overall marketing initiatives.
Marketing Coordinator
Boys and Girls Clubs of Capistrano Valley
09.2022 - 06.2023
- Strategically executed comprehensive marketing strategies to promote programs and services, resulting in increased membership and community engagement.
- Directed social media, website content, and email campaigns, achieving a significant increase in online engagement and conversion rates.
- Developed compelling marketing materials and conducted insightful market research to inform strategic decisions.
- Orchestrated fundraising events, securing substantial donations and fostering positive media relationships.
- Efficiently managed campaign budgets, optimizing financial resources for maximum impact.
Graphic Designer/Marketing Coordinator
Boys & Girls Clubs of Greater Redlands-Riverside
03.2021 - 09.2022
- Led graphic design projects from conceptualization to completion, ensuring alignment with client visions and brand guidelines.
- Fostered strong client relationships by meeting design requirements and deadlines consistently.
- Coordinated with print companies to ensure timely and high-quality project delivery.
- Managed multiple campaign budgets, ensuring cost-effectiveness and resource optimization.
Graphic Designer/Video Production Assistant
California State University, Multiple Departments
08.2019 - 03.2021
- Managed graphic design projects, ensuring creative and strategic alignment with departmental goals.
- Led production teams to achieve project milestones, enhancing the quality and effectiveness of video content.
- Prepared and managed video equipment for sports events, ensuring high-quality live streams and excellent team performance.
Graphic Design and Marketing Intern
Middle College High School
08.2015 - 06.2018
- Assisted the teacher with personal design projects, enhancing creativity and technical skills.
- Created graphic design materials for school events, promotions, and marketing campaigns.
- Managed the school's social media platforms, increasing student and community engagement.
- Developed marketing strategies to promote school programs and events.
- Collaborated with school staff to design and distribute newsletters and other communication materials.
- Gained practical experience in graphic design and marketing in an educational environment.
Education
Bachelors - Graphic Design
California State University, San Bernardino
San Bernardino12-2020
Skills
- Adobe Creative Suite (Illustrator, Photoshop, After Effects, Premiere, InDesign)
- Video Production & Editing
- Social Media Management
- Content Creation & Marketing
- Web & UI/UX Design
- Branding & Typography
- Event Planning & Coordination
- Strong Communication & Organizational Skills
Software
Adobe Creative Suite
Microsoft Suite
Mailchimp
Constant Contact
Several Website Building Softwares
Google Analytics
Canva
Eventbrite
Timeline
Marketing & Communications Specialist
Building Resilient Communities
09.2023 - Current
Marketing Coordinator
Boys and Girls Clubs of Capistrano Valley
09.2022 - 06.2023
Graphic Designer/Marketing Coordinator
Boys & Girls Clubs of Greater Redlands-Riverside
03.2021 - 09.2022
Graphic Designer/Video Production Assistant
California State University, Multiple Departments
08.2019 - 03.2021
Graphic Design and Marketing Intern
Middle College High School
08.2015 - 06.2018
Bachelors - Graphic Design
California State University, San Bernardino
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