Sofia Pantigoso
Los Angeles,CA
Summary
Passionate and articulate social media professional recognized for dynamic work ethic, team player attitude and inventive problem-solving. 3 year track record of creating successful marketing campaigns on social media, as well as 5 years of hands on experience as content creator for personal social media accounts with tens of thousands of followers.
Overview
6
6
years of professional experience
Work History
Influencer Specialist- Campaign Manager
Scout Digital
06.2023 - 11.2023
- Managed and allocated campaign budgets.
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Produced relevant product content to reach target customers.
- Tracked KPI's and recognized new opportunities to continue to reach brand goals.
Talent Manager
Creators Entertainment Group
03.2023 - 06.2023
- Represented clients in negotiations with networks and production companies.
- Managed day to day campaigns and organized timelines for talent clients.
- Developed and sustained extensive database of contacts, helping future clients with networking.
- Implemented and developed marketing plans to promote clients and increase visibility.
- Fostered relationships with industry professionals for future connections.
Campaign Manager, Junior Associate
Ubiquitous Influencer Marketing, Start Up
03.2021 - 01.2023
- Met with/analyzed goals from client brands, and customized creative marketing strategy to establish brand awareness.
- Set and administered daily goals for campaign with company team.
- Communicated daily with client brands.
- Directed influencer recruitment for campaign, analyzed influencer profile data to determine value.
- Clients included: Spotify, LG, Oomiay Jewelry, Casetify, Apolla Performance, Character AI, Thred Up, and more.
Brand Strategy Collaborator
Beardwood & Co
06.2020 - 09.2020
- Worked directly for company CEO, Julia Beardwood.
- Created decks for the client brand presenting copy and image options for improving social media presence and website appearance.
- Assisted CEO in presenting copy ideas to present to brand partners, and further discussion on strategy direction.
Creator Account Manager
Personal
10.2017 - Current
- Curiosity driven accounts made to analyze audience demographics and understand what makes content trend.
- Hands on utilization of Meta Ads/ TikTok Creator Tools.
- TikTok account at 20,400 followers.
- Instagram account at 10,100 followers.
Education
Bachelor of Science - Business
Skidmore College
Saratoga Springs, NY05.2022
Skills
- Content Strategy
- Team Building and Leadership
- Timeline Organization and Implementation
- Budget Administration
- Meta Ads/ Spark Ads Use and Set Up
- Video content creation/editing
Timeline
Influencer Specialist- Campaign Manager
Scout Digital
06.2023 - 11.2023
Talent Manager
Creators Entertainment Group
03.2023 - 06.2023
Campaign Manager, Junior Associate
Ubiquitous Influencer Marketing, Start Up
03.2021 - 01.2023
Brand Strategy Collaborator
Beardwood & Co
06.2020 - 09.2020
Creator Account Manager
Personal
10.2017 - Current
Bachelor of Science - Business
Skidmore College
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