SOFIA RICO
Gainesville,FL
Overview
1
1
year of professional experience
Work History
Content Creator Director
Hispanic Student Association
07.2024 - Current
- Created and managed social media campaigns and merchandise to increase brand engagement over social media platforms with over 1k followers
- Enhanced committee efficiency by maintaining meeting agendas and optimizing decision-making processes
- Develop and design multimedia content (graphics, videos, social media posts) that aligns with the association's goals and values.
Blueshirts Intern
University of Florida Marketing Association
07.2024 - Current
- Assists with the implementation of game-day promotions at home Florida Athletics events
- Attend monthly meetings and workshops for professional development, work experience, networking within the sports industry, and team building.
- Assists with the distribution of promotional materials (posters, schedule cards, flyers, etc.).
Getting a more in-depth knowledge of how a marketing team plans and executes a season
Student Sales Representative
Ruffalo Noel Levitz, LLC
10.2023 - 07.2024
- Increased donation sales of over $4k for the fiscal year by targeting high-potential pledge accounts
- Expanded customer base through cold calling, networking, and relationship building
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service
ESPN GAINESVILLE
University of Florida, Gainesville
01.2024 - 05.2024
- Enhanced reader engagement by incorporating captivating storytelling techniques and in-depth analysis in sports articles
- Contributed to an increase in website traffic through consistent production of compelling content on various sports topics
- Used Adobe Illustrator to design, create and distribute marketing materials, newsletters and email communications.
Education
Bachelor of Arts - Advertising
University Of Florida
07.2025
Associate of Arts - Communications
Miami Dade College
07.2023
College Credit Certificate - Business Industry
01.2023
College Credit - Business Specialist, General Business
01.2022
Skills
- Audience Engagement
- Digital Photography
- Social Media Marketing
- Content Strategy
- Customer Service
- Positive Attitude
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Content Creator Director
Hispanic Student Association
07.2024 - Current
Blueshirts Intern
University of Florida Marketing Association
07.2024 - Current
ESPN GAINESVILLE
University of Florida, Gainesville
01.2024 - 05.2024
Student Sales Representative
Ruffalo Noel Levitz, LLC
10.2023 - 07.2024
Bachelor of Arts - Advertising
University Of Florida
Associate of Arts - Communications
Miami Dade College
College Credit Certificate - Business Industry
College Credit - Business Specialist, General Business
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