Sofia Rodriguez
Winter Park
Summary
Experienced with managing customer relationships and improving user engagement. Utilizes data analysis and CRM tools to enhance customer retention and satisfaction. Track record of leading teams to optimize CRM processes and drive successful outcomes.
Overview
4
4
years of professional experience
Work History
Studio Manager
Hili Fitness
08.2021 - Current
- Managed CRM systems to track leads, maintain data accuracy, and monitor member engagement and retention trends.
- Developed and implemented CRM and marketing strategies to enhance customer engagement and retention.
- Analyzed client and campaign data to identify trends, optimize performance, and drive targeted marketing efforts.
- Coordinated brand partnerships and community events with bigger organizations.
- Led staff training and ensured consistent execution of customer service and operational standards.
- Oversaw daily operations and membership administration across multiple studio locations to ensure efficiency and brand consistency.
Education
Bachelor of Arts - Business Management
Rollins College
Winter Park, FL05-2026
Skills
- Platforms (MindBody, Klaviyo, Mailchimp,HubSpot, Campaign Monitor)
- Tools (Salesforce, HubSpot, Zoho CRM)
- Automation (ActiveCampaign, Iterable, Marketo)
- CRM management
- Marketing strategy
- Data analysis
- Client engagement
Accomplishments
- Collaborated with a team of 10+ in the development and execution of marketing campaigns and CRM strategies to strengthen client engagement and retention.
- Resolved scheduling issue through consumer testing.
Affiliations
CAMPUS INVOLVEMENT & LEADERSHIP
Chi Omega Sorority – Rollins College Chapter
Community Engagement through HILI Fitness
Languages
Spanish
Professional
Timeline
Studio Manager
Hili Fitness
08.2021 - Current
Bachelor of Arts - Business Management
Rollins College