Sofia Valencia Becerra
New York
Summary
I’m a driven and ambitious Fashion Marketing student at LIM College, pursuing a minor in Beauty. With a deep passion for luxury branding, content creation, and leadership, I bring experience in social media strategy, marketing, and storytelling. I aspire to collaborate with forward-thinking fashion and beauty brands, contributing to their creative vision while continuing to grow as a professional in both industries.
Overview
1
1
year of professional experience
Work History
Social Media & Marketing Intern
PRSSENCE Agency
New York
11.2024 - Current
- Executed social media strategy and content creation for fashion events, boosting brand visibility across platforms.
- Designed influencer marketing campaigns, encompassing outreach, collaboration planning, and performance tracking.
- Aligned digital content with client identities and campaign goals to support branding initiatives.
Marketing and Communications Intern
MAKENO
Medellin
06.2025 - 08.2025
- Supported marketing campaigns across digital channels to enhance brand awareness and engagement.
- Assisted in developing content for social media, newsletters, and promotional materials.
- Collaborated with the communications team to coordinate messaging for events, partnerships, and press outreach.
First-Year Student Representative
LIM College Student Leadership Council
New York
10.2024 - 02.2025
- Facilitated communication between first-year students and council to address concerns and suggestions.
- Organized events to build community among new students.
PR and Social Media Manager
Lexington Line Magazine
New York
10.2024 - 01.2025
- Increased brand visibility and engagement through effective management of social media accounts.
- Developed compelling content strategies aligned with seasonal themes and audience interests.
- Collaborated with editorial teams to promote new articles, events, and campaigns.
Education
Bachelor of Business Administration (BBA) - Fashion Marketing, Beauty
LIM College
New York, NY01.2028
Fashion Certification -
Istituto Marangoni
MiamiSkills
- Content creation and strategy
- Audience engagement
- Canva and CapCut proficiency
- Adobe Creative Suite basics
- Microsoft Office suite
- Social media management
- Creative thinking
- Social media marketing
- Visual storytelling
Notable Experiences
- Attended New York Fashion Week and contributed to trend forecasting.
- Participated in the Fashion Experience Summer Camp at Istituto Marangoni Miami, learning sewing, marketing, styling, fashion photography, and runway production.
- Engaged in networking events with Nordstrom and Zara to expand industry connections.
- Attended Vogue's Met Gala 2025 cocktail event and networked with industry professionals.
- Participated in a Marketing and Social Media course with Dani Schulz Inc., learning content strategy, audience engagement, social analytics, and brand growth techniques.
- Worked with Colombiamoda (Colombia Fashion Week), collaborating with designers, planning events, and creating social media content for brands such as Porsche, Smirnoff, María Elena Villamil, Johanna Ortiz, and others.
Leadership Experience
LIM College Student Leadership Council, 2024, Chief of Staff Candidate, International School Representative Candidate, First-Year Student Representative 2024
Languages
English
Full Professional
Spanish
Native/ Bilingual
Accomplishments
Honors Student
Timeline
Marketing and Communications Intern
MAKENO
06.2025 - 08.2025
Social Media & Marketing Intern
PRSSENCE Agency
11.2024 - Current
First-Year Student Representative
LIM College Student Leadership Council
10.2024 - 02.2025
PR and Social Media Manager
Lexington Line Magazine
10.2024 - 01.2025
Bachelor of Business Administration (BBA) - Fashion Marketing, Beauty
LIM College
Fashion Certification -
Istituto Marangoni