Sofia Vera
Houston,USA
Summary
Enterprising Senior Account Executive with many years of experience. Expert in maintaining accounts while increasing revenue through great salesmanship and dedication to individualized customer service. Successful at handling over accounts while supervising employees.
Time-tested professional with many years experience driving sales through innovative advertising campaigns and realistic goal setting. Driven market researcher with creativity and enterprising mentality to support company growth through targeted campaigns and customer surveys. Integral budget manager with efficiency in allocating resources to achieve unprecedented results.
Overview
19
19
years of professional experience
Work History
Director of Advertising
Clearsight Consulting
Houston, USA
02.2023 - Current
- Spearhead marketing and advertising operations drive brand visibility and engagement
- Lead data research and analysis to inform campaign strategies, aligning with brand goals
- Lead a team of advertising specialists for the follow-up and achievement of the goals of the brand partners as well as their professional development
- Collaborate with cross-functional teams to manage multiple projects simultaneously, maintaining a focus on achieving objectives and driving brand growth
- Achieved significant brand growth of over 65% compared to previous year through strategic advertising initiatives
- Successfully consulted on advertising strategies, leading to the achievement of key objectives, cementing a reputation for delivering results
- Delivered detailed performance reports, providing insights into campaign impacts on overall revenue
Amazon Account Manager
Amzpathfinder
Remote, USA
01.2019 - 12.2022
- Directed and coordinated Advertising for a diverse range of products across multiple Amazon marketplaces, increasing brand visibility and sales conversion
- Trained and supervised a team of four, overseeing account strategies and maintaining effective communication
- Conducted follow-ups and assessments to identify client needs, providing astute brand awareness strategies and actionable recommendations
- Partnered with external marketing efforts to bolster organic traffic from social media and Google, enhancing overall Amazon sales performance
- Improved advertising management for accounts in various product categories, achieving improvements in conversion and profitability
- Maximized market reach and customer engagement by translating listings and storefronts into Spanish and German
- Pioneered and implemented a training program for new team members, enriching team's skills and knowledge base
- Spearheaded a project targeting Hispanic audiences, expanding market penetration and customer base
- Managed performance-based advertising budgets ranging from $5K to $250K+, boosting ROI for clients
- As leader of my team, followed and supported the implementation of new procedures and project management in ongoing processes, new procedures and deadlines
Independent Contractor
01.2012 - 01.2019
- Managed administrative and operation support in diverse CPG and Foodservice projects across multiple countries, including Mexico, Switzerland, and USA to support business operations
- Enhanced digital presence through strategic social media management, SEO optimization, and content editing in German, Spanish, and English
- Established a comprehensive business management structure, streamlining processes for efficiency
- Drove sales and expanded market reach in Food Services & Research across EU and Switzerland
- Designed operational structures for entrepreneurial projects, improving daily performance and efficiency
- Support and organization of tradeshows attendance and follow up post-event
Regional Sales Executive
Colgate Palmolive
Mexico
01.2006 - 01.2009
- Wholesale and retail merchandising
Sales Executive
Nestle
Mexico
- Food Service /Wholesale
Education
Bachelor of Business Administration - Cum Laude
Universidad Autonoma de la Laguna
Skills
- Digital Marketing Strategy
- Sales & Advertising
- Determining budgets
- PPC Ads Specialist
- Client Relationship Management
- Data Analysis & Performance Reporting
- Project Management & Operations
- Leadership & Training
- Advertising analytics
Languages
- English, Fluent
- German, Fluent – B2 level, TELC Certificate
- Spanish, Native
Timeline
Director of Advertising
Clearsight Consulting
02.2023 - Current
Amazon Account Manager
Amzpathfinder
01.2019 - 12.2022
Independent Contractor
01.2012 - 01.2019
Regional Sales Executive
Colgate Palmolive
01.2006 - 01.2009
Sales Executive
Nestle
Bachelor of Business Administration - Cum Laude
Universidad Autonoma de la Laguna
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