Sofia Videla
Santa Monica,CA
Summary
Results-driven Marketing and Communications professional with over 5 years of experience in social media community management, public relations, and content strategy. Proven track record in developing and executing multi-channel communication plans that enhance brand storytelling and drive engagement. Expertise in utilizing analytics to inform strategies and measure campaign impact, while adeptly managing sensitive brand communications. Committed to fostering meaningful connections between audiences and products.
Overview
8
8
years of professional experience
Work History
PR/Marketing Manager
Joseph Spierer Architects Inc
Redondo Beach, California
10.2020 - Current
- Led social media community management, copywriting, and content strategy to grow firm visibility and strengthen community engagement.
- Designed and executed multi-channel communication campaigns across social media, newsletters, and a full website redesign, aligning business goals with audience needs.
- Managed brand messaging during sensitive client interactions, gaining experience in crisis communication and reputation management.
- Used Google Ads, MailChimp, and Hootsuite to monitor engagement, track analytics, and optimize performance.
- Collaborated across teams to ensure consistent brand voice and community-driven storytelling.
Content Designer
Ecoosfera
Mexico City, Mexico
06.2019 - 09.2019
- Produced editorial and branded content campaigns reaching over 30 million users, leveraging storytelling techniques to expand audience engagement.
- Partnered with creative teams to design animations and social media content that resonated with diverse global audiences.
- Applied social media analytics to evaluate campaign success and refine strategies.
Freelance Graphic Designer
Savannah, Georgia
01.2019 - 05.2019
- Designed visual identities, marketing collateral, and cross-platform digital assets for small business clients.
- Applied design thinking and technical skills to deliver professional, brand-consistent materials.
- Collaborated with clients to translate ideas into clear, impactful visual communication.
Content Creator
Ambient and Style
Mexico City, Mexico
06.2018 - 12.2018
- Directed brand identity, including logo design, social media advertising campaigns, and catalog visuals.
- Executed content strategies that increased audience engagement and brand awareness.
Civil Engineer Intern
Vivarco
Bogota, Colombia
06.2017 - 09.2017
- Supported architectural and engineering design teams in producing detailed drawings and blueprint representations.
- Conducted technical structure reviews to ensure compliance with occupancy regulations and building codes.
- Gained early experience collaborating across engineering and design disciplines.
Education
Bachelor of Fine Arts - Architecture
Savannah College of Art And Design
Savannah, Georgia05.2020
Skills
- Social media strategy
- Brand management
- Content marketing
- Public relations
- Campaign development
- Visual storytelling
- Creative thinking
- Problem solving
- Team leadership
- Creative direction
- Marketing campaigns
- Internal communications
- Crisis communications
- PR strategy development
- Speech writing
- Crisis management
- Campaign building
- SEO activities
- Microsoft office
- Marketing campaign management
Awards
- Dean's List of Academic Excellence, Savannah College of Art and Design, 2017-2020
- Foundation Studies 3D Design Exhibit, Savannah College of Art and Design, 2018
- Foundation Studies Honors Show, Savannah College of Art and Design, 2017
- Winner at WWF Whale Shark Sculpture, Museo Soumaya, 2015
Languages
- English, Native Proficiency
- Spanish, Native Proficiency
- French, Elementary Proficiency
Timeline
PR/Marketing Manager
Joseph Spierer Architects Inc
10.2020 - Current
Content Designer
Ecoosfera
06.2019 - 09.2019
Freelance Graphic Designer
01.2019 - 05.2019
Content Creator
Ambient and Style
06.2018 - 12.2018
Civil Engineer Intern
Vivarco
06.2017 - 09.2017
Bachelor of Fine Arts - Architecture
Savannah College of Art And Design